Grade level: 1, 2, k, p, e, t.

How did a really unhip country suddenly become cool? How could a nation that once banned miniskirts, long hair on men and rock 'n' roll come to mass produce pop music and a K-pop star that would break the world record for the most YouTube hits? Who would have predicted that a South Korean company that used to sell fish and fruit (Samsung) would one day give Apple a run for its money? And just how does South Korea plan to use pop culture to beat America at its own game. Welcome to South Korea: The Brand. In The Birth of Korean Cooljournalist Euny Hong uncovers the roots of the 'Korean Wave': a fanaticism for South Korean pop culture that has enabled them to make the rest of the world a captive market for their products by first becoming the world's number one pop culture manufacturer. South Korea's economic development has been nothing short of staggering - leapfrogging from third-world to first-world in just a few years and continuing to grow at a rapid and unprecedented rate - and for the first time The Birth of Korean Coolwill give readers exclusive insight into the inner workings of this extraordinary country; it's past, present and future.

Grade level: 1, 2, k, p, e, t.

A New York Times Editors Choice Selection A global sensation, Kim Jiyoung, Born 1982 “has become...a touchstone for a conversation around feminism and gender” (Sarah Shin, Guardian). One of the most notable novels of the year, hailed by both critics and K-pop stars alike, Kim Jiyoung, Born 1982 follows one woman’s psychic deterioration in the face of rampant misogyny. In a tidy apartment on the outskirts of Seoul, millennial “everywoman” Kim Jiyoung spends her days caring for her infant daughter. But strange symptoms appear: Jiyoung begins to impersonate the voices of other women, dead and alive. As she plunges deeper into this psychosis, her concerned husband sends her to a psychiatrist. Jiyoung narrates her story to this doctor—from her birth to parents who expected a son to elementary school teachers who policed girls’ outfits to male coworkers who installed hidden cameras in women’s restrooms. But can her psychiatrist cure her, or even discover what truly ails her? “A social treatise as well as a work of art” (Alexandra Alter, New York Times), Kim Jiyoung, Born 1982 heralds the arrival of international powerhouse Cho Nam-Joo.

"A must-read for anyone interested in the art of intuitively knowing what others feel." --Haemin Sunim, bestselling author of The Things You Can See Only When You Slow Down and Love for Imperfect Things Improve your nunchi. Improve your life. The Korean sixth sense for winning friends and influencing people, nunchi (pronounced noon-chee) can help you connect with others so you can succeed in everything from business to love. The Power of Nunchi will show you how. Have you ever wondered why your less-skilled coworker gets promoted before you, or why that one woman from your yoga class is always surrounded by adoring friends? They probably have great nunchi. The art of reading a room and understanding what others are thinking and feeling, nunchi is a form of emotional intelligence that anyone can learn--all you need are your eyes and ears. Sherlock Holmes has great nunchi. Cats have great nunchi. Steve Jobs had great nunchi. With its focus on observing others rather than asserting yourself--it's not all about you!--nunchi is a refreshing antidote to our culture of self-promotion, and a welcome reminder to look up from your cell phone. Nunchi has been used by Koreans for more than 5,000 years. It's what catapulted their nation from one of the world's poorest to one of the richest and most technologically advanced in half a century. And it's why K-pop--an unlikely global phenomenon, performed as it is in a language spoken only in Korea--is even a thing. Not some quaint Korean custom like taking off your shoes before entering a house, nunchi is the currency of life. The Power of Nunchi will show you how the trust and connection it helps you to build can open doors for you that you never knew existed. A PENGUIN LIFE TITLE

Known as Asia’s "evangelical superpower," South Korea today has some of the largest and most dynamic churches in the world and is second only to the United States in the number of missionaries it dispatches abroad. Understanding its evangelicalism is crucial to grasping the course of its modernization, the rise of nationalism and anticommunism, and the relationship between Christians and other religionists within the country. Born Again is the first book in a Western language to consider the introduction, development, and character of evangelicalism in Korea—from its humble beginnings at the end of the nineteenth century to claiming one out of every five South Koreans as an adherent at the end of the twentieth. In this thoughtful and thorough study, Timothy S. Lee argues that the phenomenal rise of this particular species of Christianity can be attributed to several factors. As a religion of salvation, evangelicalism appealed powerfully to multitudes of Koreans, arriving at a time when the country was engulfed in unprecedented crises that discredited established social structures and traditional attitudes. Evangelicalism attracted and empowered Koreans by offering them a more compelling worldview and a more meaningful basis for association. Another factor is evangelicalisms positive connection to Korean nationalism and South Korean anticommunism. It shared in the aspirations and hardships of Koreans during the Japanese occupation and was legitimated again during and after the Korean conflict as South Koreans experienced the trauma of the war. Equally important was evangelicals’ relentless proselytization efforts throughout the twentieth century. Lee explores the beliefs and practices that have become the hallmarks of Korean evangelicalism: kibok (this-worldly blessing), saebyok kido (daybreak prayer), and kumsik kido (fasting prayer). He concludes that Korean evangelicalism is distinguishable from other forms of evangelicalism by its intensely practical and devotional bent. He reveals how, after a long period of impressive expansion, including the mammoth campaigns of the 1970s and 1980s that drew millions to its revivals, the 1990s was a decade of ambiguity for the faith. On the one hand, it had become South Korea’s most influential religion, affecting politics, the economy, and civil society. On the other, it found itself beleaguered by a stalemate in growth, the shortcomings of its leaders, and conflicts with other religions. Evangelicalism had not only risen in South Korean society; it had also, for better or worse, become part of the establishment. Despite this significance, Korean evangelicalism has not received adequate treatment from scholars outside Korea. Born Again will therefore find an eager audience among English-speaking historians of modern Korea, scholars of comparative religion and world Christianity, and practitioners of the faith.

"Just a few decades ago, the Koreans were an impoverished, agricultural people. In one generation they moved from the fields to Silicon Valley. The nature and values of the Korean people provide the background for a more detailed examination of the complex history of the country, in particular its division and its emergence as an economic superpower. Who are these people? And where does their future lie?"--