Sellani offers business owners a customized snapshot of their company's brand strengths and weaknesses through a 40-question test. She then takes readers through a step-by-step process of brand assessment, improvement, and planning.

Their gorgeous faces stare out at us from the glossy pages of magazines or appear larger-than-life on movie screens. With role models such as these, it's easy to find yourself wanting. During his 25-year career as a plastic surgeon, Dr. Robert M. Tornambe has worked with thousands of women and spent countless hours contemplating the nature of beauty - particularly in situations where he was asked to perform a procedure he believed would diminish his patient's natural good looks. In an attempt to provide as many options as possible, he focused on helping women understand that while surgery has its place, it isn't the only roadmap to looking and feeling great. This focus led Dr. Tornambe to devise The Beauty Quotient Formula - a much more useful way to look at beauty. While physical traits do play a role in beauty, Dr. Tornambe shows us that what makes any woman truly attractive is based largely on confidence, charisma, personality, and a solid beauty routine - and that more often than not, going under the knife isn't necessary. The Beauty Quotient Formula begins with a detailed quiz that helps you identify your strengths and weaknesses so you can work to enhance your intrinsic good qualities. Your answers to the quiz will point you toward specific parts of Dr. Tornambe's unique beauty regimen covering everything from firming your body, to improving your skin, to dealing with social anxiety, to perfecting your unique style.

The second volume in Series III of the popular “Little Book” Series! Return with us now to those thrilling, pre-Internet days when an aspiring writer could “earn while you learn.” Mort Castle’s apprenticeship was spent writing for men’s magazines, like Dude, Gent, Mr. and Nugget, confessions magazines, True Secrets, Intimate Story, Modern Romances, and little literary magazines, including Samisdat, Abbey, and The Gar. A Little Cobalt Book of Old Blue Stories ... and Stuff presents works which might otherwise be found only on the disintegrating pages of 1970s publications. Castle says these works taught him, “to write the well-made story: beginning, middle, end. They taught me I could be funny in print. And they gave me the confidence that comes from knowing people would pay for my work.” Stories included in this collection: An Apprenticeship Angels and Apes The Woman Who Made Me a Man Again What's Your Bq? Unfinished Business, Unsettled Debts Saturday in the Park Mulbray Twenty-One Times To Jerry Williamson in Springtime

It's Who Knows You shows how to turbo-charge your networking results. Learn how changing your mentality on networking can earn you more than friends. Chien's unique make them remember you philosophy flips the coin on traditional networking since success lies in your contacts' perception of the leads, connections and advice you can provide. The book is packed with strategies and tips for beginners as well as seasoned networking professionals. Learn how to sip a martini, build friends, and develop business opportunities all at the same time. Most networking books teach you how to meet people and keep in contact with them, Its Who Knows You, teaches you how to meet people and how make them keep in contact with you.

First 100 Days of Selling is a comprehensive look at how sales professionals build their business day by day. This guide consists of 100 time-honored ideas to achieve sales success and is written in a step-by-step formula that can be implemented and measured. The book is written for both salespeople that are new to the selling profession and experienced sales professionals who sish to achive new levels of sales performance. The book is written for sales mangers who wish to have a measurable approach to helping their salespeople come up to speed faster than the normal routine. The concepts in the book will help the sales professional capitalize on the new reality of potential customers who will not answer the phone, return their calls, and agree to an appointment or listen to their value proposition. Readers will learn the confidence -building techniques tha get returned calls, appointments, sales and ultimately referrals.

Focusing especially on American comic books and graphic novels from the 1930s to the present, this massive four-volume work provides a colorful yet authoritative source on the entire history of the comics medium. Comics and graphic novels have recently become big business, serving as the inspiration for blockbuster Hollywood movies such as the Iron Man series of films and the hit television drama The Walking Dead. But comics have been popular throughout the 20th century despite the significant effects of the restrictions of the Comics Code in place from the 1950s through 1970s, which prohibited the depiction of zombies and use of the word "horror," among many other rules. Comics through Time: A History of Icons, Idols, and Ideas provides students and general readers a one-stop resource for researching topics, genres, works, and artists of comic books, comic strips, and graphic novels. The comprehensive and broad coverage of this set is organized chronologically by volume. Volume 1 covers 1960 and earlier; Volume 2 covers 1960–1980; Volume 3 covers 1980–1995; and Volume 4 covers 1995 to the present. The chronological divisions give readers a sense of the evolution of comics within the larger contexts of American culture and history. The alphabetically arranged entries in each volume address topics such as comics publishing, characters, imprints, genres, themes, titles, artists, writers, and more. While special attention is paid to American comics, the entries also include coverage of British, Japanese, and European comics that have influenced illustrated storytelling of the United States or are of special interest to American readers.

Now You’re Talking! Do you want to be bulletproof at work, secure in your relationship, and content in your own skin? If so, it’s more important than ever to be aware of what your body is saying to the outside world. Unfortunately, most of what you’ve heard from other body language experts is wrong, and, as a result, your actions may be hurting, not helping, you. With sass and a keen eye, media favorite Janine Driver teaches you the skills she used every day to stay alive during her fifteen years as a body-language expert at the ATF. Janine’s 7-day plan and her 7-second solutions teach you dozens of body language fixes to turn any interpersonal situation to your advantage. She reveals methods here that other experts refuse to share with the public, and she debunks major myths other experts swear are fact: Giving more eye contact is key when you’re trying to impress someone. Not necessarily true. It’s actually more important where you point your belly button. This small body shift communicates true interest more powerfully than constant eye contact. The “steeple” hand gesture will give you the upper hand during negotiations and business meetings. Wrong. Driver has seen this overbearing gesture backfire more often than not. Instead, she suggests two new steeples that give you power without making you seem overly aggressive: the Basketball Steeple and the A-OK Two-Fingered Steeple. Happy people command power and attention by smiling just before they meet new people. Studies have shown that people who do this are viewed as Beta Leaders. Alpha leaders smile once they shake your hand and hear your name. At a time when every advantage counts—and first impressions matter more than ever—this is the book to help you really get your message across.