Have you ever wondered why we talkabout 'buttering someone up' or wherethe phrase 'it's raining cats and dogs'actually comes from? What does it meanto 'comb the giraffe' in France or to 'weara cat on your head' in Japan?Also available This beautifully illustrated collection of curious phrases from around the world is a voyage of cultural discovery.

"Children can be like a foreign country, and this is the phrase book and guide book that adults need to navigate that landscape sensitively and effectively." - Catherine Connors, Editor-in-Chief, Disney Interactive Family "The Parents' Phrase Book shares [Whit's] helpful insight into parenting in a way that is thought-provoking, heartwarming, and always entertaining." - Ed Sanders, TV Host (Owner's Manual, Extreme Makeover: Home Edition) "Whit is...high on my list of people to ask for advice if I wasn't sure how to deal with a parenting issue." - Matt Blum, Editor-in-Chief, GeekDad.com "The Parents' Phrase Book is the go-to guide...for the wild rollercoaster known as parenting." - Mike Adamick, Author of Dad's Book of Awesome Projects; MikeAdamick.com "No matter how much we study and experiment, our best efforts as parents get lost in translation.... This book is the closest thing we have to a 'Dead Sea Scrolls' for parenting." - Charlie Capen, Author of The Guide to Baby Sleep Positions; HowToBeADad.com What do you say when your child gets caught in a fib? Or asks you where babies come from? With The Parents' Phrase Book, you no longer have to worry about coming up with the right response on the spot. Written by Whit Honea, a parenting expert whose advice has appeared on BabyCenter, Babble, and the Huffington Post, this valuable guide provides you with the key language and tactics you'll need to deal with a variety of parenting situations. Inside, Honea explains why his approach quickly resolves issues and why so many of the parenting phrases you'll hear on the playground actually encourage your child to misbehave. From tackling sibling rivalry to handling bullies at school, The Parents' Phrase Book will help you connect with your child and address even the toughest parenting dilemmas.

Have you ever wished there was a word for friends who are like family to you, or for the way you hesitate when you've forgotten someone's name? Did you know there was a special word for the distance a reindeer can travel before needing the toilet? Or for when you search for something in the water using only your feet?This hand-picked collection of untranslatable worlds from all over the world celebrates the magic of language, with gorgeous original artwork and fascinating facts about each word and the culture it comes from.

Starting with the ancient Chinese and ending with contemporary Europeans and Americans, The World in a Phrase tells the story of the aphorism through spirited and amusing biographies of some of its greatest practitioners, including Emily Dickinson, and Mark Twain and Dorothy Parker; great French aphorists like Montaigne, La Rochefoucauld, and Chamfort; philosophers like Schopenhauer, Nietzsche, and Wittgenstein; as well as prophets and sages like the Buddha, Lao Tzu, and Jesus. In our modern age, The World in a Phrase explores how aphorisms still retain the power to instigate and inspire, enlighten and enrage, entertain and edify. James Geary is the author of The Body Electric: An Anatomy of the New Bionic Senses. He lives in London with his wife and three children. "James Geary's celebration of the smallest-and sometimes wisest-of literary forms. Geary defines the characteristics of aphorisms and discusses their history and their role in his life, and shares the work of renowned aphorists from Buddha to Dr. Seuss."-Associated Press

The second edition of this concise phrase book is an essential tool for all students who want to communicate their ideas, arguments and evaluations clearly and precisely. Featuring over 2,000 words common to most academic disciplines, it will help students to expand their vocabulary, understand how these words are used and spot mistakes in their own academic writing. Units present the words in full sentences, enabling users to see exactly how they are used, and also include additional information on context, connotation and collocations. This is an ideal reference guide for students of all disciplines and levels who are required to complete written assignments as part of their course. It is also a valuable resource for students looking to fine tune their vocabulary for job searches, interviews and writing for professional purposes. New to this Edition: - Now contains practice exercises so readers can test their understanding as they goRefreshed, more reader-friendly text design

FROM THE AUTHOR OF THE SUNDAY TIMES NUMBER ONE BESTSELLER THE ETYMOLOGICON. 'An informative but highly entertaining journey through the figures of rhetoric ... Mark Forsyth wears his considerable knowledge lightly. He also writes beautifully.' David Marsh, Guardian. Mark Forsyth presents the secret of writing unforgettable phrases, uncovering the techniques that have made immortal such lines as 'To be or not to be' and 'Bond. James Bond.' In his inimitably entertaining and witty style, he takes apart famous quotations and shows how you too can write like Shakespeare, Oscar Wilde or John Lennon. Crammed with tricks to make the most humdrum sentiments seem poetic or wise, The Elements of Eloquencereveals how writers through the ages have turned humble words into literary gold - and how you can do the same.

"An excellent 'ready reference' both for copywriters and for those entering the field." -- Robert Goldsborough, Special Projects Director Advertising Age "Holy smoke! This is amazing! A thesaurus for advertising copywriters. Where has it been all my life?" -- Denny Hatch, Editor Target Marketing Six seconds. That's all you have to grab your prospect's attention and make a sale. Use the right phrase or slogan, however, and you've made your sale. Use the wrong one, and you've lost your opportunity . . . maybe forever. Choosing the right phrase or slogan is vital to your success. And so is Phrases That Sell. It's the ultimate resource for anyone needing hands-on, instant access to the key phrases, slogans, and attention grabbers that will gain more attention and sell more product. Organized by category . . . indexed and cross-referenced for ease of use . . . loaded with expert advice on how to write copy that sells, Phrases That Sell covers everything, including those hard-to-describe product and service qualities and those product/service attributes that are subtle or abstract. It has 143 selling phrases to describe service, 153 for fun, 341 covering style and design, 180 phrases related to price, and much more! In this book you'll find: 5,000+ sales phrases for consumer and business-to-business products and services a copywriter's primer called "10 Basic Rules of Copywriting," with insider's tips on usage a special section on the seven steps to writing winning slogans Expert advice on how to target your message to specific audiences Whether you sell products, ideas, or services . . . whether you are a novice or an old pro . . . this creative toolbox will give you fresh ideas, new perspectives, and renewed confidence. With Phrases That Sell at your side you'll be able to enthusiastically tackle the most challenging copywriting tasks and eliminate that dreaded "writer's block."