Asheville, North Carolina has a long history with beer, one that is still easily seen in this city today, from moonshine to craft beers and breweries. Drinking local harks back to the founding of Asheville in 1798. Whether it be moonshine or craft beer, the culture of local hooch is deeply ingrained in the mountain dwellers of Western North Carolina. Both residents and visitors alike enjoy Asheville's wealth of breweries, brewpubs, beer festivals and dedicated retailers. That enthusiasm earned the city the coveted Beer City, USA title year after year and prompted West Coast beer giants Sierra Nevada, New Belgium and Oskar Blues to establish production facilities here. Beer writer and educator Anne Fitten Glenn recounts this intoxicating history, from the suds-soaked saloons of "Hell's Half Acre" to the region's explosion into a beer Mecca.

Over the past two hundred years, Western North Carolina has evolved from a mountainous frontier known for illicit moonshine production into a renowned destination for craft beer. Follow its story from the wild days of saloons and the first breweries of the 1870s through one of the longest Prohibitions in the nation. Eventually, a few bold entrepreneurs started the first modern breweries in Asheville, and formerly dry towns and counties throughout the region started to embrace the industry. The business of beer attracts jobs, tourists and dollars, as well as mixed emotions, legal conundrums and entrepreneurial challenges. Join award-winning beer writer Anne Fitten Glenn as she narrates the storied history of brewing in Western North Carolina.

Over the past two hundred years, Western North Carolina has evolved from a mountainous frontier known for illicit moonshine production into a renowned destination for craft beer. Follow its story from the wild days of saloons and the first breweries of the 1870s through one of the longest Prohibitions in the nation. Eventually, a few bold entrepreneurs started the first modern breweries in Asheville, and formerly dry towns and counties throughout the region started to embrace the industry. The business of beer attracts jobs, tourists and dollars, as well as mixed emotions, legal conundrums and entrepreneurial challenges. Join award-winning beer writer Anne Fitten Glenn as she narrates the storied history of brewing in Western North Carolina.

From an award-winning journalist and beer expert, a thoughtful and witty guide to understanding and enjoying beer Right here, right now is the best time in the history of mankind to be a beer drinker. America now has more breweries than at any time since prohibition, and globally, beer culture is thriving and constantly innovating. Drinkers can order beer brewed with local yeast or infused with moondust. However, beer drinkers are also faced with uneven quality and misinformation about flavors. And the industry itself is suffering from growing pains, beset by problems such as unequal access to taps, skewed pricing, and sexism. Drawing on history, economics, and interviews with industry insiders, John Holl provides a complete guide to beer today, allowing readers to think critically about the best beverage in the world. Full of entertaining anecdotes and surprising opinions, Drink Beer, Think Beer is a must-read for beer lovers, from casual enthusiasts to die-hard hop heads.

Untapped collects twelve previously unpublished essays that analyze the rise of craft beer from social and cultural perspectives. In the United States, the United Kingdom, and Western Europe there has been exponential growth in the number of small independent breweries over the past thirty years - a reversal of the corporate consolidation and narrowing of consumer choice that characterized much of the twentieth century. While there are legal and policy components involved in this shift, the contributors to Untapped ask broader questions. How does the growth of craft beer connect to trends like the farm-to-table movement, gentrification, the rise of the "creative class," and changing attitudes toward both cities and farms? How do craft beers conjure history, place, and authenticity? At perhaps the most fundamental level, how does the rise of craft beer call into being new communities that may challenge or reinscribe hierarchies based on gender, class, and race?

In the late twentieth century, nothing united union members, progressive students, Black and Chicano activists, Native Americans, feminists, and members of the LGBTQ+ community quite as well as Coors beer. They came together not in praise of the ice cold beverage but rather to fight a common enemy: the Colorado-based Coors Brewing Company. Wielding the consumer boycott as their weapon of choice, activists targeted Coors for allegations of antiunionism, discrimination, and conservative political ties. Over decades of organizing and coalition-building from the 1950s to the 1990s, anti-Coors activists molded the boycott into a powerful means of political protest. In this first narrative history of one of the longest boycott campaigns in U.S. history, Allyson P. Brantley draws from a broad archive as well as oral history interviews with long-time boycotters to offer a compelling, grassroots view of anti-corporate organizing and the unlikely coalitions that formed in opposition to the iconic Rocky Mountain brew. The story highlights the vibrancy of activism in the final decades of the twentieth century and the enduring legacy of that organizing for communities, consumer activists, and corporations today.

In a town that prides itself on buying local and all things Lowcountry, its no surprise that artisanal craft beer has taken the Holy City by storm. With four established breweries, dedicated retail stores and bars, a home brewing club and the annual Brewvival festival, craft beer culture is booming. But behind the modern ales, lagers and stouts that connoisseurs know and love is a barrelful of Charleston beer history that has been brewing for centuries. From the first brewery that opened its doors in 1732 through Prohibition and the recent Pop the Cap legislation that allowed high gravity beer to once again flood the streets, Charlestonians have embraced beer wholeheartedly. Join local writer and beer bard Timmons Pettigrew as he recounts the incredible and mouthwatering history of Charleston beer, pint by frosty pint.