Ever wondered what space can do for you? The next great leap forward in human innovation is here. Introducing . . . the Orbital Age. And it’s all happening in low-Earth orbit (LEO), a mere 250 miles above Earth’s surface—roughly the distance between Boston and New York. Before you know it, the journey from Earth to space will be an everyday flight, not just for astronauts but also for tomorrow’s business professionals. Even more exciting, the new commercial space era will transform life here on Earth, generating incredible medical breakthroughs like 3D-printed organs and new cures for diseases, as well as producing revolutionary computing advances and inventions we can scarcely yet imagine. In We Have Liftoff, positive futurist Michael Ashley and visionary space exploration leader Tom Vice envisage a near future where regular people live and work in space, exploring untold entrepreneurial opportunities and scientific developments. Switching between genres with each chapter, We Have Liftoff will take you on a unique, exciting voyage through a movie script filmed in space, a gourmet menu best consumed in microgravity, journals recording medical advances through 2088, and more—all to imagine the coming marvels of space travel. ​With insights from professionals revolutionizing the industry at Sierra Space, a leading space exploration company at the forefront of space innovation and commercialization, We Have Liftoff will show you what was once deemed science fiction will soon be reality.

One of the most successful public relations campaigns in history, featuring heroic astronauts, press-savvy rocket scientists, enthusiastic reporters, deep-pocketed defense contractors, and Tang. In July 1969, ninety-four percent of American televisions were tuned to coverage of Apollo 11's mission to the moon. How did space exploration, once the purview of rocket scientists, reach a larger audience than My Three Sons? Why did a government program whose standard operating procedure had been secrecy turn its greatest achievement into a communal experience? In Marketing the Moon, David Meerman Scott and Richard Jurek tell the story of one of the most successful marketing and public relations campaigns in history: the selling of the Apollo program. Primed by science fiction, magazine articles, and appearances by Wernher von Braun on the “Tomorrowland” segments of the Disneyland prime time television show, Americans were a receptive audience for NASA's pioneering “brand journalism.” Scott and Jurek describe sophisticated efforts by NASA and its many contractors to market the facts about space travel—through press releases, bylined articles, lavishly detailed background materials, and fully produced radio and television features—rather than push an agenda. American astronauts, who signed exclusive agreements with Life magazine, became the heroic and patriotic faces of the program. And there was some judicious product placement: Hasselblad was the “first camera on the moon”; Sony cassette recorders and supplies of Tang were on board the capsule; and astronauts were equipped with the Exer-Genie personal exerciser. Everyone wanted a place on the bandwagon. Generously illustrated with vintage photographs, artwork, and advertisements, many never published before, Marketing the Moon shows that when Neil Armstrong took that giant leap for mankind, it was a triumph not just for American engineering and rocketry but for American marketing and public relations.

Mr Tanner the farmer pollutes his farm and mistreats his animals, leading them to stage a rebellion. They build an intergalactic space rocket to take them up into the clean, clear skies, far away from those who are polluting the planet. First a chicken, then a clever rabbit, and lastly a calm sheep, are chosen for test flights. But each time something goes wrong and the rocket returns to Earth. The animals don't know what to do. But then Farmer Tanner discovers the rocket and, determined to take it for his own, he zooms off into space, and is never seen again. Created in consultation with literacy specialist, Prue Goodwin, this edition contains the complete story, re-designed to help support children who are gaining confidence in reading.

Ready, set, liftoff! Align your team to one purpose: successful delivery. Learn new insights and techniques for starting projects and teams the right way, with expanded concepts for planning, organizing, and conducting liftoff meetings. Real-life stories illustrate how others have effectively started (or restarted) their teams and projects. Master coaches Diana Larsen and Ainsley Nies have successfully "lifted off" numerous agile projects worldwide. Are you ready for success? Every team needs a great start. If you're a business or product leader, team coach or agile practice lead, project or program manager, you'll gain strategic and tactical benefits from liftoffs. Discover new step-by-step instructions and techniques for boosting team performance in this second edition of Liftoft. Concrete examples from our practices show you how to get everyone on the same page from the start as you form the team. You'll find pointers for refocusing an effort that's gone off in the weeds, and practices for working with teams as complex systems. See how to scale liftoffs for multiple teams across the enterprise, address the three key elements for collaborative team chartering, establish the optimal conditions for learning and improvement, and apply the GEFN (Good Enough for Now) rule for efficient liftoffs. Throughout the book are stories from real-life teams lifting off, as seasoned coaches describe their experiences with liftoffs and agile team chartering. Focused conversations help the team align, form, and build enough trust for collaborating. You'll build a common understanding of the teams' context within business goals. Every liftoff is unique, but success is common!

Liftoff-it's the unexplored, often ignored, Agile project practice. As the first act of flight, a rocket launch requires an entire set of systems to lift the vehicle into orbit-not just the vehicle itself, but all the systems needed for smoothly moving off the ground into space. Likewise, your project needs its entire set of supporting systems in place to begin a successful journey to delivery. Whatever you call it (project kickoff, bootcamp, inception, or jump start), liftoff gives your team its trajectory, and launches your project. This critical practice informs, inspires, and aligns everyone to a singular purpose: the successful delivery of software. This success is in your hands! Agile veterans Diana Larsen and Ainsley Nies teach you how to organize and conduct liftoffs, hold team activities to discover what's most important, and offer a working framework for effective and lightweight agile chartering.

Liftoff! is your guide to leveling up as a design manager and leader. Its experience-driven approach--written by designers for designers--will help you hire and scale teams, develop careers, learn why diversity matters to your business, and solidify design's role in your organization. Liftoff! will elevate your skills to lead your team and company to new heights.

First volume in the series (see above). An intimate account of the training of astronauts & their psychological interaction. For all popular & aerospace collections. Chronicles the day-to-day training of Space Shuttle crew 41-G from the selection of the crew members through the completion of their mission.