Contents: Water: An Educational and Informative Approach, The Coming Water Crisis, Solutions for a Water-Short World, Fresh Water and the Environment, A Rare and Precious Resource, Population Growth and Fresh Water, Solving Conflicts Over Water Uses, Water Problem in South India, South Asia Quarrels Over Water, Water: Will be there Enough?, Strategies for Improved Water Management, A Breakthrough in the Evolution of Large Dams?, Big-Dam Construction is on the Rise, Tapping the Market: Can Private Enterprise Supply Water to the Poor?, Tourism and the Environment, Sustainable Tourism and The Environment, Sustainable Tourism-Illusion or Realistic Alternative?, Pro-poor Tourism: Opportunities for Sustainable Local Development, Sustainable Tourism Development, The Biggest Industry the World has ever Seen: The Future of World Tourism, Ecotourism or Ecocide?, The Tourism Juggernaut, Cheap Transport for India s Millions, Aid Effectiveness as a Multi-level Process, Pollution for Export, The Pollution Challenge, Consuming the Future.

This book provides a systematic and comprehensive guide to the current state of knowledge on tourism and water. It is the first book to thoroughly examine the interrelationships of tourism and water use based on global, regional and business perspectives. Its assessment of tourism's global impact along with its overviews of sectoral and management approaches will provide a benchmark by which the water sustainability of tourism will be measured for years to come. In making a clear case for greater awareness and enhanced water management in the tourism sector, it is hoped that the book will contribute to the wise and sustainable use of this critical resource. The book is interdisciplinary in coverage and international in scope. It is designed as essential reading for not only students of tourism but also practitioners.

Covering economic, marketing planning and regulation issues, this book also considers the vital role of marine ecotourism in raising awareness of the significance of the seas and oceans to sustainable coastal livelihoods.

Offers a unique insight into these growing areas of the tourism industry looking at their interaction, market profiles, advantages and their effects on the environment. Gayle Jennings, Griffith University, Australia.

Looking ahead to the 21st century, Sustainable Tourism explains the current thinking process that underlies the emerging international principles of more sustainable development in travel and tourism. Using international illustrations it draws on experience and good practice as they are being increasingly applied around the world in the late 1990s. In sharp contrast to the problem analysis approach adopted by so many authors to this subject, this book is focused on the pro-active role the private sector industry can play in partnership with the public sector to achieve solutions through its day-to-day operations and marketing, expecially in product enhancement and quality controls. Case material, contributed by senior professionals in the industry, include: *Kruger National Park, South Africa *Quicksilver Connections, Barrier Reef, Australia *Edinburgh's Old Town, UK *Ironbridge Gorge Museum, UK *Rutland Water, UK. Industry illustrations are drawn from British Airways, Grecotel, Inter-Continental Hotels and Resorts, the International Federation of Tour Operators, P&O and TUI. Professor Victor Middleton has had some thirty years' international experience of marketing practice covering most of the private and public sectors of travel and tourism. He holds appointments as Visiting Professor at Oxford Brookes University and University of Central Lancashire. Dr Rebecca Hawkins runs her own business specialising in environmental aspects of tourism projects and has undertaken a number of pioneering programmes in this role. She was Deputy Director of the World Travel and Tourism Environment Research Centre at Oxford Brookes University, where she worked with Victor Middleton.

Contributors from the tourist industry, economics, and environmental sciences consider issues raised by an increased desire of tourists to see nature and experience exotic cultures rather than visit famous ruins and cities, and the growing acknowledgment that tourism degrades those very attractions. Only the authors are indexed.

This work aims to critically explore how tourism economic development can move closer to a sustainable ideal from a firm economic analytic anchor. It includes a range of theoretical and empirical perspectives and includes cutting edge research from international scholars.