The definitive illustrated history of a true world beater. Discover the full story of the amazing VW Beetle--from pre-war KdF-Wagen to today's New Beetle. The book features a color technical appendix illustrating chronologically the major design modifications made during the Beetle's lifetime. Full-color studio photography of 26 milestone models.

The world's most popular car, Volkswagen-or "the People's Car"-has earned its place in history. The VW Beetle chronicles the development and rise to worldwide popularity of the famed "punch-buggy," invented in Germany in the 1930s. This peculiar history includes the makings of all models, engines, and body styles through 1967-and the key people responsible for its development.

Sometimes achieving big things requires the ability to think small. This simple concept was the driving force that propelled the Volkswagen Beetle to become an avatar of American-style freedom, a household brand, and a global icon. The VW Bug inspired the ad men of Madison Avenue, beguiled Woodstock Nation, and has recently been re-imagined for the hipster generation. And while today it is surely one of the most recognizable cars in the world, few of us know the compelling details of this car’s story. In Thinking Small, journalist and cultural historian Andrea Hiott retraces the improbable journey of this little car that changed the world. Andrea Hiott’s wide-ranging narrative stretches from the factory floors of Weimar Germany to the executive suites of today’s automotive innovators, showing how a succession of artists and engineers shepherded the Beetle to market through periods of privation and war, reconstruction and recovery. Henry Ford’s Model T may have revolutionized the American auto industry, but for years Europe remained a place where only the elite drove cars. That all changed with the advent of the Volkswagen, the product of a Nazi initiative to bring driving to the masses. But Hitler’s concept of “the people’s car” would soon take on new meaning. As Germany rebuilt from the rubble of World War II, a whole generation succumbed to the charms of the world’s most huggable automobile. Indeed, the story of the Volkswagen is a story about people, and Hiott introduces us to the men who believed in it, built it, and sold it: Ferdinand Porsche, the visionary Austrian automobile designer whose futuristic dream of an affordable family vehicle was fatally compromised by his patron Adolf Hitler’s monomaniacal drive toward war; Heinrich Nordhoff, the forward-thinking German industrialist whose management innovations made mass production of the Beetle a reality; and Bill Bernbach, the Jewish American advertising executive whose team of Madison Avenue mavericks dreamed up the legendary ad campaign that transformed the quintessential German compact into an outsize worldwide phenomenon. Thinking Small is the remarkable story of an automobile and an idea. Hatched in an age of darkness, the Beetle emerged into the light of a new era as a symbol of individuality and personal mobility—a triumph not of the will but of the imagination.

See the entire chronology of air-cooled Volkswagens in The Complete Book of Classic Volkswagens, a beautifully illustrated overview of one of the oldest and best-known foreign car brands in America.

Written by an enthusiast the How to Restore Volkswagen Beetle Enthusiasts Restoration Manual is the only up-to-date book dealing with a complete Beetle restoration - from basic skills required, to dealing with professional restorers. The perfect book, whether you have no technical knowledge, or are an old hand at restoring!

Perhaps the most charismatic automobile ever, the Volkswagen Beetle was the longest-running, most-manufactured automobile on a single platform of all time. From 1938 to 2003, more than 21.5 million "Bugs" were assembled, distributed, and sold on nearly every continent in the world. Throughout the Beetle's successful run, many of these cars have been relegated to project car status due to their age or condition. Airkooled Kustoms, a VW restoration shop in Hazel Green, Alabama, brings its expertise in restoring these cars to book form with this all-encompassing compilation. Restoring your Beetle is covered through step-by-step sequences from unbolting that first nut through polishing the paint on your freshly restored Bug. The specialists at Airkooled Kustoms walk you through the proper disassembly methods, restoring versus replacing components, and reassembling your restored Bug, covering everything related to the body, undercarriage, and interior along the way. It's about time a thorough, hands-on restoration book has been authored by authorities who know the Beetle like the back of their hands. With this book, you will have everything you need to bring your old or new VW Beetle project back to life. p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px Arial; color: #000000}

The VW Beetle is one of the best-loved of all classic cars, with many thousands preserved across the world, many in regular use. Over the years countless changes were introduced, together making a mid sixties Beetle, for instance, very different from one built in the mid-50s, or mid-70s, despite the obvious similarities. With the aid of hundreds of full colour photographs this new edition in paperback documents all the Beetle's specification changes and model differences during the classic period 1949-67, making it possible to determine the original specification and fittings of any Beetle from this period.Uses the same format as for the highly successful VW Transporter spec guides. Aimed at early-Beetle owners and enthusiasts. Superbly illustrated with 300 colour photographs. New edition in paperback for 2018.