Using a developmental approach to the process of criticism, Making Sense of Messages serves as an introduction to rhetorical criticism for communication majors. The text employs models of criticism to offer pointed and reflective commentary on the thinking process used to apply theory to a message. This developmental/apprenticeship approach helps students understand the thinking process behind critical analysis and aids in critical writing.

Connect the curriculum of the classroom with the curriculum of the living room! This new edition of Considine and Haley's pioneering work helps you institute and maintain a viable program in visual (or media) literacy. Fascinating background information on the visual literacy movement is followed by dozens of effective strategies and classroom activities that are ready to implement, plus lists of resources for further exploration. The activities span the curriculum and teach your students the critical-viewing and media literacy skills they need in our media-oriented world. All activities are coded by grade level and curriculum area. This is a vital resource for an emerging area of study.

Visual communication is just as important as verbal communication, if not more so. VISUAL COMMUNICATION: IMAGES WITH MESSAGES, 6E, International Edition shows you how visual perception is used in all forms of communication, whether it's graphic design, photography, television, video, or interactive media. In addition, this 6th edition is presented in full color from cover to cover. And because it's packed with study and review tools, it not only clearly explains the theories you need to know, it helps you prepare for tests and will help you succeed in the class.

Visual Communication Images with Messages, 9th Edition offers students, academics, professionals, and consumers of mass communication a way to better see and understand mediated images that persuade, entertain, and educate. By looking at illustrations through six perspectives-personal, historical, technical, ethical, cultural, and critical-there is a better understanding of why many pictures are forgotten and why some are always remembered by those who create and others who appreciate visual messages. Specifically, the chapters devoted to typography, graphic design, data visualizations, cartoons, photography, motion pictures, television, computers, and the web offer detailed reasons why images are important to mass communication through a six-perspective framework. Other chapters detail the general topics of visual cues and their importance in noticing pictures, visual theories that help explain image effects, visual persuasion for commercial and political purposes, visual stereotypes that injure, but others that offer positive examples, and visual analysis in which readers learn how to deconstruct images and appreciate illustrations that are seen in the mass media so their work is more lasting and meaningful.

​The Encyclopedia of Terminology for Educational Communications and Technology is a volume of scholarly definitions and short discussions of approximately 180 key terms of the field. Each 200-500 word entry includes material such as the salient attributes of the term, any alternative views and interpretations of the term, and future trends. The definition discussions are supported with relevant literature from educational communications and technology and related fields, such as communications or educational psychology. Individual signed entries are written by over 50 established scholars from throughout the field and throughout the world. The terms included in the encyclopedia cover the many topics addressed by the field’s practitioners and scholars. They encompass six general categories of educational technology content – foundational subjects, instructional design, technology and media, analysis and evaluation, management and organizational improvement, and research and theory.​