In an era of corporate downsizing and stringent budgets, finding the rights sales approach is more crucial than ever. This book presents an innovative approach to sales success which challenges salespeople to sell beyond the product to achieve a long-term alliance with their customers.

Warren Bennis writes,the bookfills me with equal amounts ofadmiration and envy. For the first time ever, Nanus defines for uswhat 'the vision thing' is all about. Successful leaders know that nothing drives an organization like anattractive, worthwhile, achievable vision for the future.Leadership expert and best-selling author Burt Nanus finally showswhy vision is the key to leadership and demonstrates how any leadercan use a logical, step-by-step process to create and implement apowerful new sense of direction in his or her organization. Designed for individual leaders to develop their own visionstatement, this book guides readers through the mechanics offorming a vision, guidelines for developing the scope of thevision, and processes for implementing that vision. Visionary Leadership is an indispensable guide for leaders at alllevels, from top executives to heads of divisions and departments,from large corporations to small businesses, from manufacturing andservice organizations to government and nonprofit institutions.

Explains the four pillars of well-being--meaning and purpose, positive emotions, relationships, and accomplishment--placing emphasis on meaning and purpose as the most important for achieving a life of fulfillment.

Visionary Leadership in a Turbulent World: Thriving in the New VUCA Context, is the thoughtful analysis of nine expert authors from around the globe who put VUCA under the microscope and take the reader on a journey that looks at VUCA from a number of different leadership perspectives.

The Visionary Brand In my new book, The Visionary Brand, I explore how brands become Visionary, and how they sustain this success for generations. Through both my direct experience with these brands, along with extensive research, I have been able to define the formula for realizing Visionary status. Although I have found no "one" brand is truly the ultimate Visionary, many are close, and you discover why these great brands are missing one or many ingredients to becoming truly Visionary. What makes a brand truly Visionary? Product, Innovation, Culture, Marketing? It is a harmonious blending of product, marketing, and passionate culture. Along with a visionary who establishes and commits themselves and the brand to ageless foundational principles. What formula has sustained iconic brands such as; Apple, Nike, Adidas, and allowed them to maintain their vision and brand ETHOS for generations? How does one brand lose its premium status, while others thrive from generation to generation? The Visionary Brand explores the core of these generational companies, and how they have evolved to become visionaries. This definitive guide to preserving authentic success through identifying, protecting, and nurturing the brand's core foundational principles will be a timeless leadership resource. Both professionally and personally, serving a purpose from start-up through established category leaders. Most brands at some point lose sight of their vision or have not established their brand core ETHOS. The Visionary Brand will revitalize those who are not yet evangelizing their brand's values and principles, along with guiding those who have yet to define their foundation. To succeed, you must understand who you are, what value you are providing, where you are positioning, and how to engage with your loyal community and brand team. From aspirational, real-life scenarios, to inspirational guidance, The Visionary Brand will provide ongoing support to successfully drive your brand forward. The Visionary Brand outlines the independent elements to emulating and successfully executing this foundational strategy. * Define your vision and build a Foundational Principles platform. * Stick to your vision while capturing global market share from your competitors. * Create a continuous Pipeline of Innovation. * Establish a Culture of Passionate followers. * Engage, and build Loyalty. * Embrace the changing tide of the new age adoption curve. * Be an Artist, be yourself, and instill the courage to accomplish your Vision. There may be Visionary brands, but no one company exists as The Visionary Brand, while some have most, none have all. I sincerely hope you enjoy the book and find its content useful in your Journey to becoming Visionary! Sincerely, Bryan Smeltzer, Author, The Visionary Brand

Winner of The Green Prize for Sustainable Literature A Finalist for the PEN/Bograd Weld Prize for Biography Four influential women we thought we knew well—Jane Jacobs, Rachel Carson, Jane Goodall, and Alice Waters—and how they spearheaded the modern progressive movement This is the story of four visionaries who profoundly shaped the world we live in today. Together, these women—linked not by friendship or field, but by their choice to break with convention—showed what one person speaking truth to power can do. Jane Jacobs fought for livable cities and strong communities; Rachel Carson warned us about poisoning the environment; Jane Goodall demonstrated the indelible kinship between humans and animals; and Alice Waters urged us to reconsider what and how we eat. With a keen eye for historical detail, Andrea Barnet traces the arc of each woman’s career and explores how their work collectively changed the course of history. While they hailed from different generations, Carson, Jacobs, Goodall, and Waters found their voices in the early sixties. At a time of enormous upheaval, all four stood as bulwarks against 1950s corporate culture and its war on nature. Consummate outsiders, each prevailed against powerful and mostly male adversaries while also anticipating the disaffections of the emerging counterculture. All told, their efforts ignited a transformative progressive movement while offering people a new way to think about the world and a more positive way of living in it.

The instant New York Times bestseller! From the author of Little Leaders: Bold Women in Black History comes the highly anticipated follow-up, a beautifully illustrated collectible detailing the lives of women creators around the world. Featuring the true stories of 35 women creators, ranging from writers to inventors, artists to scientists, Little Dreamers: Visionary Women Around the World inspires as it educates. Readers will meet trailblazing women like Mary Blair, an American modernist painter who had a major influence on how color was used in early animated films, actor/inventor Hedy Lamarr, environmental activist Wangari Maathai, architect Zaha Hadid, filmmaker Maya Deren, and physicist Chien-Shiung Wu. Some names are known, some are not, but all of the women had a lasting effect on the fields they worked in. The charming, information-filled full-color spreads show the Dreamers as both accessible and aspirational so readers know they, too, can grow up to do something amazing.