Web 2.0 is changing the way information is perceived about products and companies. The evolution of e-commerce, wikis, blogs and social networking sites means that the focus has shifted from 'impact' to 'engagement' and 'involvement'. Virtually Free Marketing takes a look at how leading lights in e-commerce such as Amazon, Google and YouTube have made their mark, drawing lessons that all business owners can benefit from. It takes the reader step-by-step through marketing their own products and services effectively and cheaply using the level playing field of the Internet and will be a must-have ready for all small business owners and managers.

This collection of essays is dedicated to reviewing, exploring, and reporting state-of-the-art virtual world and marketing issues in the broadest sense. It provides a readable, non-technical publication which offers a comprehensive presentation of marketing issues, trends, data, and likely developments in the virtual world. Readers will learn about analysis of the virtual ego, services, the concept of ethics, and virtual experiential marketing, among other pressing topics.

In 14th century France, Aida is accused of being a witch when the Black Death wipes through her village. Abandoned by her family, she is surrounded by death and disease, but when a woman who may actually be a witch tells her how to cure the plague, it may mean uncovering a dark magic.

This book has been written as a courseware for the MBA, MMM, MMS, and PGDM courses where 'Virtual Marketing' is one of the subjects. The text of this book consists 9 chapters, each aspect is discussed in the most lucid, concise and non-technical manner to help students to understand the subject at conceptual level and develop their basic knowledge in Virtual Marketing.It is aimed at university students pursuing PGDBA, MBA, MMM, MMS or equivalent courses in marketing. Students of different Indian universities and institutes will definitely find it suitable.The objective of this book is to assist the readers to understand the theory and introduce them to the vast scope of Modern Marketing discipline. The book begins with the development of the Internet to the latest emerging concept of interactive TV. Further, the book takes a non-technical approach, thereby presenting the essentials of some concepts in a more understandable manner. Key Features: v Comprehensive glossaryv 'Alt' Codesv Supplemented with figures, tables and Screenshots.Contents Include: Role of the Internet / Internet Strategy / Intranet and Extranet / Consumer Behaviour / Internet Market Research / Internet Retailing / Internet * and Advertising / Website Designing / Modern Developmen

"This book provides a broad and comprehensive international coverage of subjects, issues, and current trends relating to all areas of online marketing"--Provided by publisher.

Companies all over the world could greatly benefit from moving part of even all their staff to work from home as virtual employees. Using the techniques and strategies inside The Invisible Organization, all that is possible quickly and efficiently. If you are the CEO of a company that could benefit by generating more profits, shedding overhead and thrilling staff, this book is a must read. Penned by former CEO of Tony Robbins and Chet Holmes Business Breakthroughs, International, Russo successfully scaled the company with nearly 100% growth per year, and about 300 remote staff, owning no infrastructure. Russo helps clients create the leadership management strategy as outlined in his book and advises CEOs on moving "virtual" with confidence. Why is this book different than other books on working virtually? Because it comes from the CEOs perspective as an operating executive; dealing with the strategy of creating momentum around changing the company, slowly at first and then accelerating as results prove viable. The book is more of a blueprint designed to accomplish this singular act of internal revolution.