Social web technologies present an often confusing array of options for answering user reference questions. Applying 20 years’ experience as a reference librarian working through the development of virtual reference and the integration of new tools and technologies into the industry, Thomsett-Scott lays out how libraries are using vendor...

Provides librarians with the resources needed to help their patrons use virtual reference sources, with hands-on learning activities, exercises, and assessment tools.

Reaching Diverse Audiences with Virtual Reference and Instruction: A Practical Guide for Librarians is designed to help new and experienced librarians with practical advice for teaching and serving diverse audiences using a mix of new technologies and old-school librarianship. Just as today’s library users come from different backgrounds and experiences, and range from the tech-averse to internet-savvy, there’s no one-size-fits all method for effectively teaching information literacy or providing reference and research assistance! The guidebook aims to provide a range of options that can be adapted for your community’s needs, and includes advice for reaching many kinds of learners with virtual technologies for reference and instruction. Topics covered include how to: Identify and assess the needs of diverse communities Make the most of online reference services Implement and incorporate online teaching tools into your practice Develop and evaluate goals, objectives, and outcomes for teaching & services Though this book is predominantly aimed at the academic librarian, other sections on identifying and assessing community needs, managing virtual reference, and evaluating the effectiveness of library services are applicable for librarians in public, school, academic, and all types of libraries! In short, this is a one-stop shop for librarians who are seriously considering how to leverage new technologies to meet their community’s needs—this guide walks through planning, implementing, managing, and evaluating teaching and reference services, and teaches the skills required to meet the needs of a diverse range of library users.

"A practical blueprint for improving online services for library patrons who learn, study, and research online"--

A state-of-the-art guide to virtual reference services! This essential book provides a snapshot of virtual reference (VR) services in all kinds of library settings and discusses the issues, trends, and practices involved in offering this kind of service. The chapters go beyond descriptions of services to offer practical advice and suggestions for product selection, policy setting, technical support, collaborative efforts, staffing, training, marketing, budgeting, evaluation, and administration. Case studies, relevant Web sites, and vendor information are included. An ample selection of tables, figures, and illustrations makes important information easy to access and understand. From the editors: “The purpose of this book is to describe the state of the art in virtual reference services, by which we mean real-time, interactive reference service with a librarian, offered online via chat or videoconferencing. Significant players in virtual reference services have prepared chapters for this book. Some of these address virtual reference as a service trend. Others describe services in a variety of settings, including public, academic, and special libraries. Some focus on one aspect of virtual reference, such as statistics/evaluation, policy setting, or the reference interaction. Our intent is to provide an opportunity for reflection on the impact of virtual reference services on librarians, clients, and libraries, as well as to offer a glimpse of the future.” Virtual Reference Services: Issues and Trends addresses topics that will help institutions and VR professionals provide more effective services. Chapters focus on: the principles and concepts of continuous quality improvement (CQI) for virtual reference, such as the Kano Model of user satisfaction—and how it can help libraries improve their VR services a case study of the adoption of VR service at the Suffolk Cooperative Library System in New York, with emphasis on the benefits of maintaining a user-centered perspective to help inform decisions about procedures and services staff selection, structuring the work environment, scheduling, and other VR issues at a large university library collaborative VR services in the state of New Jersey and the development of the “Q and A NJ” initiative and the experiences of two participating public libraries the development and testing of innnovative software developed through a partnership with a high tech company statewide and regional VR collaboration in Florida, with a comprehensive and detailed overview of that state's VR initiatives post-implementation issues such as high call volume, difficult users, training and quality assessment, and service improvement a report from a medical/dental library participating in a multitype library collaborative VR service—with insights on budgeting, training, administration/coordination, morale, marketing, user reaction, and how a health sciences library contributes to (and benefits from) this kind of initiative VR services at The Boeing Corporation a model and framework for collecting and making use of statistical data in a VR service, with AskERIC's implementation as an example the nature of the user-librarian VR interaction, with an insightful analysis of chat transcripts from Carnegie Mellon University how users interact with various services offered on library Web pages, with an illuminating comparison of the use of the library Web site search tool at Southern Illinois University-Carbondale vs. the use of the VR service available on that site

A fresh, detailed, and thoughtful examination of reference services in the context of evolving community information needs and habits, a changing technological landscape, and new search strategies. Professional practices in the field of library reference services have changed dramatically in the past decade in response to shrinking print reference collections and evolving technology, search strategies, and user needs and interests. This new guide explains all the basics of reference services, covering resource types and awareness of their appropriate uses, collection development and maintenance techniques that support reference service work, the latest online searching techniques, and best practices for service interactions through various platforms, including email, chat, text, phone, and face to face. Additionally, it addresses reference service ethics; communication and conducting reference interviews; important policies related to reference service development, provision, and maintenance; alternative reference service delivery points now in use; and professional service provider networking. Both experienced reference librarians and those new to reference service will benefit from in-depth coverage of recent changes in online reference resources and print-based resources, guidelines for authoritative evaluation of web-based resources, explanations of online catalog searching skills, and tips for reference web page construction. The book also contains an expanded section on making digitized collections accessible and relevant; information on the growing need of members of the general population for help with various federal government access programs ranging from Veterans Affairs and Social Security to health care access, income tax regulation fulfillment, and immigrant documentation; and explanations of copyright in the digital sphere of resource use and transfer.

Libraries today provide a wider variety of services, collections, and tools than at any time in the past. This book explores how reference librarianship is changing to continue to help users find information they need in this shifting environment.