When Anglo-Americans looked west after the Revolution, they hoped to see a blank slate upon which to build their continental republic. However, French settlers had inhabited the territory stretching from Ohio to Oregon for over a century, blending into Na

This book shows that the Southern Question is far from just an Italian issue, for its origins are deeply connected to the formation of European cultural identity between the mid-eighteenth and late-nineteenth centuries."--Jacket.

Country image and related constructs, such as country reputation, brand, and identity, have been subjects of debate in fields such as marketing, psychology, sociology, communication, and political science. This volume provides an overview of current scholarship, places related research interests across disciplines in a common context, and illustrates connections among the constructs. Discussing how different scholarly perspectives can be applied to answer a broad range of related research questions, this volume aims to contribute to the emergence of a more theoretical, open, and interdisciplinary study of country image, reputation, brand, and identity.