Since Vietnam introduced economic reforms in the mid-1980s, domestic service has become an established sector of the labour market, and domestic workers have become indispensable to urban life in the rapidly changing country. This book analyzes the ways in which the practices and discourses of domestic service serve to forge and contest emerging class identities in post-reform Vietnam. Drawing on a rich and diverse range of qualitative data, including ethnographies, interviews, and narratives, it shows that such practices and discourses are rooted in cultural notions of gender and rural-urban difference and enduring socialist structures of feeling, which, in turn, clash with the realities of growing differentiation. Domestic workers’ experiences reveal negotiations with class boundaries actively set by the urban middle class, who seek distinction through emerging notions and practices of domesticity. These boundaries are nevertheless riddled with gender and class anxiety on the side of the latter, partly because of the very struggles and contestations of the domestic workers. More broadly, Minh T. N. Nguyen links the often invisible intimate dynamics of class formation in the domestic sphere with wider political economic processes in a post-socialist country embarking on marketization while retaining the political control of a party-state. As a pioneering ethnographic study of domestic service in Vietnam today, this book will be of great interest to students and scholars of Southeast Asian culture & society, social anthropology, gender studies, human geography and development studies.

This book analyzes the ways in which class identities are forged and contested through the practices and discourses of domestic service, which, is central to middle-class domesticity in Vietnam today. Domestic workers' experiences reveal negotiations with class boundaries actively set by the urban middle class, who seek distinction through emerging notions and practices of domesticity, and this book reveals how these boundaries are ridden with gender and class anxiety, partly because of the very struggles and contestations of the workers.

This book studies the dramatic changes in consumption patterns in Vietnam over the past decades, combining a focus on everyday practices and societal transformations. Zooming in on the new urban middle classes, and through in-depth case studies in the realms of mobility, food and energy, the book brings new insights to some of the most urgent global sustainability challenges. Based on a decade of research in Vietnam, the book aims to contribute to better understanding one of the most fascinating ‘development success stories’ in the world. It introduces the term ‘consumer socialism’ to analyse some of the contradictions embedded in the socialist market economy. Simultaneously, the book aims to contribute to strengthening consumption research in and on emerging economies, and for this purpose develops a theoretical approach focusing on social practices and the political economy of consumption.

In the late 1980s, most of the world still associated Vietnam with resistance and war, hardship, refugees, and a mismanaged planned economy. During the 1990s, by contrast, major countries began to see Vietnam as both a potential partner and a strategically significant actor—particularly in the competition between the United States and an emerging China—and international investors began to see Vietnam as a land of opportunity.

China, Laos, and Vietnam are three of a handful of late socialist countries where capitalist economics rubs up against party-state politics. In these countries, sweeping processes of change open up new vistas of opportunity and imaginaries of the future alongside much uncertainty and anxiety, especially for their large rural populations. Contributors to this edited volume demonstrate the diverse ways in which rural people build futures in this unique policy landscape and how their aspirations and desires are articulated as projects involving both citizens and the state. This produces a politics of development that happens through and around the state as people navigate discourses of betterment to imagine and make new futures at individual and collective levels.

Contemporary Asian societies present a variety of contrasting experiences and afterlives of colonialism, revolutionary socialism, religion and secular nationalism. Asian Lives in Anthropological Perspective draws together essays that demonstrate how modernity has shaped two Asian settings in particular – India and Vietnam. It traces historical and contemporary realities through a variety of compelling topics such as the experience of the Indian caste system and the ethical challenges faced by Vietnamese working women.

Following a decade of U.S. bombing campaigns that obliterated northern Vietnam, East Germany helped Vietnam rebuild in an act of socialist solidarity. In Building Socialism Christina Schwenkel examines the utopian visions of an expert group of Vietnamese and East German urban planners who sought to transform the devastated industrial town of Vinh into a model socialist city. Drawing on archival and ethnographic research in Vietnam and Germany with architects, engineers, construction workers, and tenants in Vinh’s mass housing complex, Schwenkel explores the material and affective dimensions of urban possibility and the quick fall of Vinh’s new built environment into unplanned obsolescence. She analyzes the tensions between aspirational infrastructure and postwar uncertainty to show how design models and practices that circulated between the socialist North and the decolonizing South underwent significant modification to accommodate alternative cultural logics and ideas about urban futurity. By documenting the building of Vietnam’s first planned city and its aftermath of decay and repurposing, Schwenkel argues that underlying the ambivalent and often unpredictable responses to modernist architectural forms were anxieties about modernity and the future of socialism itself.