The Internet is changing. Once a text based medium, it's now transitioning into a video based one. Simply put, marketing to your customers online using traditional techniques no longer works. Why video? It has the power to engage your customers and prompt a response. It can increase the time they stay on your site, influence what they buy, and feed their desire to trust you. This book will teach you how to properly utilize video to help bring your product to life and increase your conversions. Online video expert, John Cecil, provides a guide to successfully incorporating video into your marketing strategy and explains why it's essential in today's market. With the constant flow of information on the Internet, it's vital that you attain the complete attention of your consumer, and video can make this happen. It's been proven that online video will help turn web site visitors into buyers, increasing success and profits. This book details how video technology can be useful to you and outlines tools that can create online visibility and sustainability. Cecil provides techniques for producing and distributing video, maintaining a strategic online video marketing plan, and ultimately creating a greater return on your video investment. The author's approach to video marketing has already been successful for companies such as Canon, eHarmony, Capitol Records, and Experian. Video marketing needs to be a critical piece of a successful online strategy, and this book will teach you not only how to get started, but how your video project can pay for itself with increased ROI. WATCH John Cecil's suite of videos, where he provides key content on ways to incorporate video into your online marketing efforts, best practices for video delivery, and other tips and tricks: https://www.youtube.com/OVRevolution

Videoland offers a comprehensive view of the "tangible phase" of consumer video, when Americans largely accessed movies as material commodities at video rental stores. Video stores served as a vital locus of movie culture from the early 1980s until the early 2000s, changing the way Americans socialized around movies and collectively made movies meaningful. When films became tangible as magnetic tapes and plastic discs, movie culture flowed out from the theater and the living room, entered the public retail space, and became conflated with shopping and salesmanship. In this process, video stores served as a crucial embodiment of movie culture’s historical move toward increased flexibility, adaptability, and customization. In addition to charting the historical rise and fall of the rental industry, Herbert explores the architectural design of video stores, the social dynamics of retail encounters, the video distribution industry, the proliferation of video recommendation guides, and the often surprising persistence of the video store as an adaptable social space of consumer culture. Drawing on ethnographic fieldwork, cultural geography, and archival research, Videoland provides a wide-ranging exploration of the pivotal role video stores played in the history of motion pictures, and is a must-read for students and scholars of media history.

This book constitutes the thoroughly refereed post-conference proceedings of four international workshops held in the framework of the 9th Pacific-Rim Symposium on Image and Video Technology, PSIVT 2019, in Sydney, NSW, Australia, in November 2019: Vision-Tech: Workshop on Challenges, Technology, and Solutions in the Areas of Computer Vision; Workshop on Passive and Active Electro‐Optical Sensors for Aerial and Space Imaging; Workshop on Deep Learning and Image Processing Techniques for Medical Images; and Workshop on Deep Learning for Video and Image Analysis. The 16 revised full papers presented were carefully selected from 26 submissions. The papers cover the full range of state-of-the-art research in image and video technology with topics ranging from well-established areas to novel current trends.

In its 114th year, Billboard remains the world's premier weekly music publication and a diverse digital, events, brand, content and data licensing platform. Billboard publishes the most trusted charts and offers unrivaled reporting about the latest music, video, gaming, media, digital and mobile entertainment issues and trends.

Summary: This book will help you create a measurement roadmap including benchmarking to improve return on investment for ecommerce in D2C (direct to consumer), covering where to start, measuring campaigns, diagnosing your trading, interpretation of data and additional resources. Struggling with all the metrics and data in ecommerce then this is the book for you This book is aimed at those who work in direct to consumer (DTC) digital who are involved or have responsibility for an ecommerce website. Foreword by Avinash Kaushik - We want to empower those new to ecommerce, to illustrate the potential measurement has and how this can make a big difference to your ecommerce website's performance - For those experienced in ecommerce, we wanted to provide you with a list of metrics and to help you present the right information to your leadership so they take notice There’s a saying, what gets measured, gets done. But in a digital world that’s constantly evolving, metrics too need to be reimagined as customer behaviors and expectations change. Ben guides readers through digital measurement maturity to rally the entire organization around what matters, better outcomes for customers and driving meaningful business growth.” Brian Solis Global Innovation Evangelist Salesforce, and author of LifeSCALE Highlights from the book We want people who read this book to understand the importance of measurement, how it can point you in the right direction and you grow your ecommerce revenue. We have outlined this in the book with the following items: - 4 different levels of digital measurement maturity and checklists on how to improve - The specific metrics aligned to maturity and job role in the organisation - How to organise your team to measure and action your data - Learn to build your digital benchmark - Understand how to diagnose trading and campaign performance We want people to create a culture of measurement, and think about measurement before any project starts and not after the website has gone live. Every day measurement is not in place, you are completely blind to what your website visitors are doing and what you need to do to generate more profit. This book is for: - Chief Digital Officers - Senior leaders in digital - Heads of Ecommerce - Media teams - CRM teams - Traders - Merchandisers - Heads of finance

This practical, full-color guide explains your Droid 3, inside and out This guide to the hot new Droid 3 is just what you need to get the very most out of the next-generation smartphone from Google. Bestselling For Dummies author Dan Gookin keeps you ahead of the curve by thoroughly and clearly covering all the bases--from setup and configuration to using all the phone's features, texting, email, accessing the Internet, synching with a PC, using the camera, and much more. Helps you get the most out of your Droid 3 smartphone, which runs on the 4G LTE network Walks you through all features and functions of this Internet- and multimedia-enabled new model Covers setup and configuration, texting, email, accessing the Internet, synching with a PC, using the camera, and extending the battery Provides a host of useful tips, tricks, and techniques Touches on the over 200,000 available apps, which can be purchased from the Android Market or through the Verizon Droid-specific AppSphere Now that you've got the new Droid 3, make the most of it with Droid 3 For Dummies!