El éxito de los vendedores depende de su conocimiento de los procesos automáticos de toma de decisiones y de su capacidad para influir en ellos. La venta depende del filtro que el cliente utilice para juzgar al vendedor y a su producto. En este libro aprenderás cómo funciona el cerebro de los clientes a la hora de tomar decisiones, es decir, qué hace que un cliente tome una decisión u otra, y por qué a veces confía más en un vendedor que en otro; y qué decir, cómo y cuándo para condicionar esos automatismos mentales a tu favor y aumentar significativamente tus probabilidades de conseguir un sí.

Mejorar el rendimiento de una organización, a la par que la satisfacción y la realización de las personas que trabajan en ella, es la meta que cualquier buen empresario, gestor o directivo persigue en su día a día. Sin embargo, no todos la logran. Hace falta entrenar mucho el intelecto y la inteligencia emocional, entre otras capacidades, para subirse al podio del éxito en el arte del gobierno de las personas y las compañías. Con el fin de ayudar a cuantos más mejor a conseguir este fin, Javier Fernández Aguado, reconocido profesional del management, capitanea a otros once grandes expertos para ofrecer las claves y las reflexiones a quienes se interesen por este importante asunto. Las perspectivas de José Aguilar, José Manuel Casado, Cosimo Chiesa, Nuria Chinchilla, Luis Huete, Marcos Urarte, Eugenio de Andrés, Enrique Sueiro, Catalina Hoffmann, Christopher Smith y Francisco Misiego cubren tanto el ámbito público como el privado, el de las pymes y el de las multinacionales... Claves del management no es cualquier libro, sino el mejor ejemplo de que España ha dejado de ser importadora de pensamiento directivo para convertirse en exportadora neta del mismo. ¿Te lo vas a perder?

A Reference Grammar of Spanish is a comprehensive handbook on the structure of the Spanish language. Keeping technical terminology to a minimum, it provides a detailed yet clear point of reference on all the intricacies of Spanish grammar, covering word order, parts of speech, verb use, syntax, gender, number, alphabet, and pronunciation. Accompanied by a wealth of carefully chosen examples, it looks at Spanish in Iberia, the USA, Mexico, and Argentina, and demonstrates the differences between these varieties. It is designed specifically with English-speaking learners in mind, and contains useful tools such as a glossary of terms, an index, and a detailed examination of different registers of the language. Clearly structured and systematically organised, this volume is set to become the standard guide to the grammar of contemporary Spanish, and will be an invaluable resource for teachers and students, as well as a practical supplement to textbooks and classroom study.

This book was created with the listener in mind. Please purchase the Audiobook version of this book for the best and most effective learning experience! Spanish Phrases for Beginners If you are looking into learning Spanish in a fast, simple way without entering a classroom then you have chosen the perfect book. Learn Spanish Phrases for Beginners is a comprehensive and simple program for learning Spanish with fast, simple, and interactive lessons. Learn Spanish Phrases With Step By Step Spanish Conversations Quick And Easy In Your Car Lesson By Lesson to have native-level fluency in no time. Learning Spanish can be a daunting experience. Most people start learning a new language in formal classes or try by using learning apps to learn how to speak in Spanish without any positive results. With this book you will learn Spanish phrases for beginners through lessons that will help you develop your vocabulary and teach you how to communicate and hold short conversations. You will also learn basic interactions in different, useful topics for travel. The following book on conversational Spanish will give you the necessary tools for learning a new language in simple and quick lessons. It’s time to begin the adventure of learning Spanish, through simple and quick lessons you can listen to in your car. Inside You Will Find How to greet people, ask how they are, describe people in your family, and answer questions about yourself, as well as how to introduce yourself to others The language of numbers, how to tell time, ask for prices, and set a schedule through didactive dialogues. How to talk about food , food vocabulary, going to restaurants and to the grocery store in no time How to go to places, make dinner reservations, buy theater tickets, and get metro passes How to ask where things are and understand directions so you can get to different places and talk about tourism using Spanish with native-like fluency in no time How to use public transportation to be able to move around a Spanish-speaking city or help Spanish-speaking people navigate English-speaking cities How to go on blind dates and answer questions and hold short conversations in no time How to describe objects, state your shopping preferences, and shop for the things you need How to use regular and irregular verbs, make sentences and talk about family, work, and movement with native-like fluency in no time Learn quick Spanish, understand vocabulary and interactions , and learn correct pronunciation with these simple audio lessons Get this book NOW and embrace these simple, yet effective language lessons that will have you speaking Spanish like a native in no time!

Este es un libro a nivel científico, por lo que ahora las ventas, pueden lograrse sistemáticamente, con solo aplicar los datos aquí contenidos. Es importante que tomes en cuenta que el nivel científico es totalmente predecible, ya que contiene leyes naturales, y las ventas cuando se vuelven impredecibles o aleatorias es porque no se está considerando desde una base científica. Las ventas son el motor de la sociedad, prácticamente un DINAMO, para transformar la energía productiva en energía económica

Mi Vida...en uniforme in English means My Life ...in uniform and is a sequel to my first book titled Mi Calle, Mi Barrio ,Mi Pueblo which again translated to English means My Street, My Neighborhood, My Town. Each one of those books narrates a distinct phase of my life with all the anecdotes , persons , and situations that formed me as a person. Mi Vida starts where Mi Calle ends and walks the reader while having a conversation, as good friends do, through my life as a college student and then as a United States Army Officer for twenty one years which included a war , Viet Nam, and a series of very challenging and most of them rewarding tours of duty around the world. Those years were not easy but they gave me a profound insight into life and those instances ,some very happy and some very sad , are the ones that I wish to share with the reader. Take this walk with me and please feel free to join in the conversation. Un abrazo, Luis.