Two businesses sit side by side in a shopping plaza. One of them is buzzing, the energy is electric with scores of people mulling about. With their staff in full demand their checkout registers have a constant stream of customers waiting a turn to buy. The neighboring store is ghost-like and its despondent owner has only seen a few customers all day. Where the first store is energized this second store is on the brink of shutting its doors, almost like a Dead Store Walking. What is the first business doing so very right and the neighboring business doing so wrong? V.A.M. for Business is not just another marketing book. It answers the question of how to turn your business into a customer magnet. The book's 264 pages is a blueprint filled with a parade of ideas on how any business can excite customers and win their loyalty, while attracting a wave of new business, dominating on the internet, and even offers how-to ideas on operating more cost effectively. V.A.M. for Business is for just about any kind of business. It's for retail, service businesses or even professionals looking to attract more clients. It's for businesses ranging from larger with multiple locations right down to one man bands. Every business has many of the same desires in common: wanting to add customers, keep their existing clientele excited and loyal and to increase how much customers typically buy. Bottom line is always bottom line, no matter what it is that you do. V.A.M. is an acronym that stands for Value, Attract and Monetize. The "V for Value" section of the book tackles ways to add more value for customers so that your business stands-out, skyscraper like, when measured against your competition. The "A for Attract" section explores hundreds of unique and compelling ways to attract new customers. It also includes a section called a Short Course on Attracting Online, because these days, if you're not online then you're not anywhere. And if you're not online as number one in your location, then you're losing out to your competitor who is. The "M for Monetize" section pulls it all together by looking at how any business can run more efficiently, while adding new profit centers and even get the most output from their staff or through outsourcing. V.A.M. for Business is an operational, marketing and let's call it "profit making" guide. It combines my own extensive hands on experience running and marketing businesses, adjuncted with countless hours, call it a lifetime of research. With 264 pages packed with 1,000s of ideas, it's a certainty you'll find numerous gems within its pages which you'll be able to add to your business's bottom line. The book is also an enjoyable read, full of humor and interesting anecdotes, so it's guaranteed you won't be rubbing your eyes.

The book entitled “Bioentrepreneurship Life Science and Business Opportunities” presents the basics, methodology and applications glimpses of different branches in Life Science. In the first edition, Effect of bacterial Biofertilizer on growth of Lablab purpureus L. Plants, ‘Mushroom cultivation: A small scale business for farmers’, Business opportunities in Pharmaceutical sector, Poultry Farming, Effect of mycorrhizal fungi on growth of plants – Review, Coral reefs: A major concern for environmental issues were discussed.

Organisations are information intensive systems, operating in dynamic and competitive markets, structured around complex physical and political infrastructures. This book characterises the critical nature of these environments through strategies for business information technology management (BITM).

This book examines the application, challenges and opportunities related to the use of digital technologies in business, economics and education. In this context, the enclosed contributions identify the impact of artificial intelligence, machine learning, internet of things (IOT), computer vision, big data analytics and other advance technology in the area of business, economics and education. The book examines such themes as digital technology for smart business, the progress of the circular economy, the application of IOT in education, the use of drones in agri-business, business forecasting using smart technology, artificial intelligence in healthcare, among others.

This book focuses on market opportunity and segmentation, intellectual property assets enabling, financing production, theatrical distribution, the home video business, television distribution, internet distribution, ancillary revenues, marketing and making money & net profits, Hollywood accounting, and the relative simplicity of online revenue sharing.