Tracking the library user's journey is no simple task in the digital world; users can often navigate through a series of different websites, including library websites, discovery tools, link resolvers, and more just to view a single journal article. Your library collects massive amounts of data related to this journey—probably more than you realize, and almost certainly more than you analyze. Too often library analytic programs simplify data into basic units of measurements that miss useful insights. Here, data expert Farney shows you how to maximize your efforts: you’ll learn how to improve your data collection, clean your data, and combine different data sources. Teaching you how to identify and analyze areas that fit your library’s priorities, this book covers case studies of library projects with digital analytics;ways to use email campaign data from MailChimp or ConstantContact;how to measure click-through rates from unavailable items in the catalog to the ILL module;getting data from search tools such as library catalogs, journal search portals, link resolvers, and digital repositories;using COUNTER compliant data from your electronic resources;techniques for using Google Tag Manager for custom metrics and dimensions;descriptions of analytics tools ranging from library analytics tools like Springshare’s LibInsights and Orangeboy’s Savannah to more focused web analytics tools like Google Analytics, Piwik, and Woopra; anddata visualization tools like Tableau or Google Data Studio. Focusing on digital analytics principles and concepts, this book walks you through the many tools available, including step-by-step examples for typical library needs.

Massive technological change has been impacting universities and university libraries in recent years. Such change has manifested in technological developments impacting all areas of academic library activity, including systems, services, collections, the physical library environment, marketing, and support for university teaching, learning, research, and administration. Many books and papers have examined these changes from a technical perspective. However, there is little substantive reflection on what technological change means, and how best to get out in front of it, for the academic library. Technology, Change and the Academic Library systematically reflects on technological innovation, the successes, failures and lessons learned, the nature, process and culture of change, and key aspects including impacts on library staff and users, roles and responsibilities, and skills and capabilities. The book takes an international perspective on the massive change currently affecting academic libraries. The title gives an overview and literature review, considers technological innovation and change management, future technologies and future change, and provides information on further reading. Case studies describe the rationale, aims, and objectives for particular technological innovations, and consider methods, outcomes, and recommendations for the future. Finally, the book reflects back on how technological change can best be wrought in academic libraries. - Gives library managers and librarians insight into how best to identify, plan, and implement technological innovation - Provides a wide-ranging overview, literature review, and a series of reflective case studies on technological innovation in libraries - Emphasises current trends, lessons, and critical issues for putting technological innovation into place - Offers an international perspective on technological innovation in the academic library - Uses a critical methodology to reflect on what works, what does not, and how managers can apply lessons from real cases worldwide

This title demystifies artificial intelligence (AI) and analytics, upskilling individuals (healthcare professionals, hospital managers, consultants, researchers, students, and the population at large) around analytics and AI as it applies to healthcare. This book shows how the tools, techniques, technologies, and tactics around analytics and AI can be best leveraged and utilised to realise a healthcare value proposition of better quality, better access and high value for everyone every day, everywhere. The book presents a triumvirate approach including technical, business and medical aspects of data and analytics and by so doing takes a responsible approach to this key area. This work serves to introduce the critical issues in AI and analytics for healthcare to students, practitioners, and researchers.

Now in its fifth edition, Digital Marketing (previously Internet Marketing) provides comprehensive, practical guidance on how companies can get the most out of digital media to meet their marketing goals. Digital Marketing links marketing theory with practical business experience through case studies and interviews from cutting edge companies such as eBay and Facebook, to help students understand digital marketing in the real world.

Digital Twins for Smart Cities and Villages provides a holistic view of digital twin technology and how it can be deployed to develop smart cities and smart villages. Smart manufacturing, smart healthcare, smart education, smart agriculture, smart rural solutions, and related methodologies using digital twins are discussed, including challenges in deployment, their solutions and future roadmaps. This knowledge, enriched by a variety of case studies presented in the book, may empower readers with new capabilities for new research as well as new tasks and strategies for practical implementation and real-world problem solving.The book is thoughtfully structured, starting from the background of digital twin concepts and basic know-how to serve the needs of those new to the subject. It continues with implementation to facilitate and improve management in several urban contexts, infrastructures, and more. Global case study assessments further provide a deep characterization of the state-of-the-art in digital twin in urban and rural contexts. - Uniquely focuses on applications for smart cities and villages, including smart services for health, education, mobility, and agriculture - Provides use cases and practical deployment of research involved in the emerging uses of digital twins - Discusses all pertinent issues, challenges, and possible solutions instrumental in implementing digital twins smart solutions in this context - Edited and authored by a global team of experts in their given fields

This book provides information on data-driven infrastructure design, analytical approaches, and technological solutions with case studies for smart cities. This book aims to attract works on multidisciplinary research spanning across the computer science and engineering, environmental studies, services, urban planning and development, social sciences and industrial engineering on technologies, case studies, novel approaches, and visionary ideas related to data-driven innovative solutions and big data-powered applications to cope with the real world challenges for building smart cities.

The mission of the Engineering Laboratory (EL) of the National Institute of Standards and Technology (NIST) is to "promote U.S. innovation and industrial competitiveness by advancing measurement science, standards, and technology for engineered systems in ways that enhance economic security and improve quality of life." To support this mission the EL has developed thrusts in smart manufacturing, construction, and cyberphysical systems; in sustainable and energy-efficient manufacturing materials and infrastructure; and in disaster-resilient buildings, infrastructure, and communities. The technical work of the EL is performed in five divisions - Intelligent Systems, Materials and Structural Systems, Energy and Environment, Systems Integration, and Fire Research - and in two offices - the Applied Economics Office and the Smart Grid Program Office. At the request of the acting director of NIST, the National Academies of Sciences, Engineering, and Medicine assesses the scientific and technical work performed by the NIST Engineering Laboratory (EL). This publication reviews technical reports and technical program descriptions prepared by NIST staff summarizes the findings of the authoring panel.