This analysis of campaign messaging and image-making is “a fascinating read and an illuminating look into the complex realm of political rhetoric” (Publishers Weekly). It’s a common complaint that a presidential candidate’s style matters more than substance and that the issues have been eclipsed by mass-media-fueled obsession with a candidate’s every slip, gaffe, and peccadillo. This book explores political communication in American presidential politics, focusing on what insiders call “message.” Message, Michael Lempert and Michael Silverstein argue, is not simply an individual’s positions on the issues but the craft used to fashion the creature the public sees as the candidate. Lempert and Silverstein examine some of the revelatory moments in debates, political ads, interviews, speeches, and talk shows to explain how these political creations come to have a life of their own. From the pandering “Flip-Flopper” to the self-reliant “Maverick,” the authors demonstrate how these figures are fashioned out of the verbal, gestural, sartorial, behavioral—as well as linguistic—matter that comprises political communication. “This book captures better than any other the way ‘messaging’ works . . . their lively account of the culture of presidential communication remains sensitive to both the comedy and the seriousness of its subject.” —Michael Warner, Yale University

"The U.S. Presidency" traces the complicated evolution of the American presidency from 1789 to the present. From George Washington to George W. Bush, the distinct legacies and unique contributions of all 43 American presidents are discussed. Using a biographical format, special emphasis is given to the powerful convergence of personality and circumstance which transformed the office of our nation's chief executive into the most prominent and influential political office in the world. Challenging review questions encourage meaningful reflection and historical analysis. Tests, answer key, and bibliography included.

How presidents forged the American century This book examines the foreign policy decisions of the presidents who presided over the most critical phases of America's rise to world primacy in the twentieth century, and assesses the effectiveness and ethics of their choices. Joseph Nye, who was ranked as one of Foreign Policy magazine’s 100 Top Global Thinkers, reveals how some presidents tried with varying success to forge a new international order while others sought to manage America’s existing position. The book shows how transformational presidents like Wilson and Reagan changed how America sees the world, but argues that transactional presidents like Eisenhower and the elder Bush were sometimes more effective and ethical. It also draws important lessons for today’s uncertain world, in which presidential decision making is more critical than ever.

“Perlstein...aims here at nothing less than weaving a tapestry of social upheaval. His success is dazzling.” —Los Angeles Times “Both brilliant and fun, a consuming journey back into the making of modern politics.” —Jon Meacham “Nixonland is a grand historical epic. Rick Perlstein has turned a story we think we know—American politics between the opposing presidential landslides of 1964 and 1972—into an often-surprising and always-fascinating new narrative.” —Jeffrey Toobin Rick Perlstein’s bestselling account of how the Nixon era laid the groundwork for the political divide that marks our country today. Told with vivid urgency and sharp political insight, Nixonland recaptures America’s turbulent 1960s and early 1970s and reveals how Richard Nixon rose from the political grave to seize and hold the presidency of the United States. Perlstein’s epic account begins in the blood and fire of the 1965 Watts riots, nine months after Lyndon Johnson’s historic landslide victory over Barry Goldwater appeared to herald a permanent liberal consensus in the United States. Yet the next year, scores of liberals were tossed out of Congress, America was more divided than ever, and a disgraced politician was on his way to a shocking comeback: Richard Nixon. Between 1965 and 1972 America experienced no less than a second civil war. Out of its ashes, the political world we know now was born. Filled with prodigious research and driven by a powerful narrative, Rick Perlstein’s magisterial account of how it all happened confirms his place as one of our country’s most celebrated historians.

Popular conservative blogger Pamela Geller and New York Times bestselling author Robert Spencer sound a wake-up call for Americans to stop the Obama administration from limiting our hard-won freedoms, silencing our democratic voices, and irreparably harming America for generations to come. America is being tested in a way that she has never been tested before. Since taking the oath of office in January 2009, President Barack Obama has cheered our enemies and demoralized our allies. He is hard at work "remaking" America by destroying the free-market system and nationalizing major segments of our economy, demonizing dissent and restricting freedom of speech, turning against our longtime friends, and above all, subjecting us to the determinations of foreign authorities. In this timely and urgent battle cry, Pamela Geller, founder of the widely popular website www.AtlasShrugs.com, and New York Times bestselling author Robert Spencer team up to expose the Obama administration’s destructive agenda—largely ignored by the mainstream media—and rally Americans to protect the sovereignty of a country that is under siege by the highest levels of its own government. As Americans see their paychecks shrinking every day, Obama ignores our forefathers’ founding principle: individual rights. Instead, he seeks to level the playing field—to transform both the global and national landscape in favor of our enemies—even if it means cutting America off at the knees. He envisions himself as more than just a president of the United States, but as a shaper of the new world order, an internationalist energetically laying the groundwork for global government: the president of the world. A vital guide to helping conservatives prepare for the tough battles ahead, The Post-American Presidency critically examines the Obama administration’s ominous and revealing moves against our basic freedoms, particularly as he seizes control of the three engines of the American economy: health care, energy, and education. The Shining City on a Hill has gone dark. But America is not dead. The time is NOW to stand up and fight.

As the West Wing has grown in power and organizational complexity during the modern presidency, so has the East Wing, office home to the First Lady of the United States. This groundbreaking work by MaryAnne Borrelli offers both theoretical and substantive insight into behind-the-scenes developments from the time of Lou Henry Hoover to the unfolding tenure of Michelle Robinson Obama. Political scientists and historians have recognized the personal influence the First Lady can exercise with her husband, and they have noted the moral, ethical, and sometimes policy leadership certain presidents’ wives have offered. Nonetheless, scholars and commentators alike have treated the personal relationship and the professional relationship as overlapping. Borrelli offers a compelling counter-perspective: that the president’s wife exercises power intrinsic to her role within the administration. Like others within the presidency, she has sometimes presented the president’s views to constituents and sometimes presented constituents’ views to the president, thus taking on a representative function within the system. In mediating president-constituent relationships, she has given a historical and social frame to the presidency that has enhanced its symbolic representation; she has served as a gender role model, enriching descriptive representation in the executive branch; and she has participated in policy initiatives to strengthen an administration’s substantive representation. These contributions have been controversial, as might be predicted for a gender outsider, but they have unquestionably made the First Lady a representative of and to the president and, by extension, the president’s administration.

First graders use their imaginations a lot so it's best to introduce visual learning. This book is a complement to your child's traditional school textbook. Since it is composed of bold images laid out in an easy-to-understand format, it will definitely attract and keep the attention. Don't forget to grab a copy of this book today!