This book explores the origin and future of "upgrade culture," a collection of cultural habits and orientations based on the assumption that new technologies will rapidly, perpetually, and inevitably emerge. By analyzing discourses of technological change and the practices of marketing workers inside the consumer technology industry between the early 1980s and the late 2010s, the book describes the genesis, maintenance, and future of upgrade culture. Based on archival and popular sources, first-hand interviews with a range of industry professionals, and participant observations at industry-only events, the book attends to issues both intimate to the culture of marketing work and structural to the organization of the consumer technology industry. This book will have a broad appeal to social/cultural theorists of technology, marketing, and consumerism, as well as to scholars in business history, communication, cultural studies, media studies, sociology, and anthropology. The Introduction of this book is freely available as a downloadable Open Access PDF under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license. https://www.taylorfrancis.com/chapters/oa-mono/10.4324/9781003193869-1/introduction-adam-richard-rottinghaus?context=ubx&refId=1bb75408-b5c2-4a69-bd20-082a73a77920

"This book explores the origin and future of "upgrade culture," a collection of cultural habits and orientations based on the assumption that new technologies will rapidly, perpetually, and inevitably emerge. By analyzing discourses of technological change and the practices of marketing workers inside the consumer technology industry between the early 1980s and the late 2010s, the book describes the genesis, maintenance, and future of upgrade culture. Based on archival and popular sources, first-hand interviews with a range of industry professionals, and participant observations at industry-only events, the book attends to issues both intimate to the culture of marketing work and structural to the organization of the consumer technology industry. This book will have a broad appeal to social/cultural theorists of technology, marketing, and consumerism, as well as to scholars in business history, communication, cultural studies, media studies, sociology, and anthropology"--

How technological change in the West has been driven by the pursuit of improvement: a history of technology, from plows and printing presses to penicillin, the atomic bomb, and the computer.

A humanistic account of the changing role of technology in society, by a historian and a former Dean of Students and Undergraduate Education at MIT. When Warren Kendall Lewis left Spring Garden Farm in Delaware in 1901 to enter MIT, he had no idea that he was becoming part of a profession that would bring untold good to his country but would also contribute to the death of his family's farm. In this book written a century later, Professor Lewis's granddaughter, a cultural historian who has served in the administration of MIT, uses her grandfather's and her own experience to make sense of the rapidly changing role of technology in contemporary life. Rosalind Williams served as Dean of Students and Undergraduate Education at MIT from 1995 through 2000. From this vantage point, she watched a wave of changes, some planned and some unexpected, transform many aspects of social and working life—from how students are taught to how research and accounting are done—at this major site of technological innovation. In Retooling, she uses this local knowledge to draw more general insights into contemporary society's obsession with technology. Today technology-driven change defines human desires, anxieties, memories, imagination, and experiences of time and space in unprecedented ways. But technology, and specifically information technology, does not simply influence culture and society; it is itself inherently cultural and social. If there is to be any reconciliation between technological change and community, Williams argues, it will come from connecting technological and social innovation—a connection demonstrated in the history that unfolds in this absorbing book.

"A required read for every university administrator grappling withthe complexities of technology and education. Bates has combined animpressive depth of experience and practice to produce anauthoritative and well-reasoned approach."--Bruce Pennycook,vice-principal, Information Systems and Technology, McGillUniversity "Digital technologies are revolutionizing the practices of teachingand learning at colleges and universities all around the world.This book will be helpful for all those who are planning andmanaging such organizational and technological change on theircampuses."--Timothy W. Luke, executive director, Institute forDistance and Distributed Learning, Virginia Tech Implementing new technology at a college or university requiresmore than simply buying new computers and establishing a Web site.The successful use of technology for teaching and learning alsodemands major changes in teaching and organizational culture. InManaging Technological Change, Tony Bates -- a world-renownedexpert on the use of technology in university teaching -- revealshow to create the new, technologically competitive academicorganization. He draws from recent research and best practice casestudies--as well as on his thirty years of experience in usingtechnology for teaching--to provide practical strategies formanaging change to ensure the successful use of technology. Readerswill learn how to win faculty support for teaching with technologyand get advice on appropriate decision-making and reportingstructures. Other topics covered include reward systems, estimatingcosts of teaching by technology, and copyright issues. Bates alsodetails the essential procedures for funding new technology-basedsystems, managing the technology, and monitoring its ongoingeducational effectiveness in anticipation of future changes.Throughout the book, he maintains a focus on the human factors thatmust be addressed, identifying the risks and penalties oftechnologically based teaching and showing how to manage thosehazards.

Stephen R. Barley reflects on over three decades of research to explore both the history of technological change and the approaches used to investigate how technologies, including intelligent technologies such as machine learning and robotics, are shaping our work and organizations.

"This volume indicates that the complex problems we are facing in the 21st century can only be solved by a balance between 'yin-yang' environment, between the hard technology (machine-centred) and the soft technology (human-centred). This concept is invaluable as it conveys a new perspective of the assumptions about the relationships between technological innovation, institutional innovation, as well as of the gap between the developed and developing countries at the turn of the new millennium. Karamjit S. Gill" -- back cover.