What do Howard Hughes and 50 Cent have in common, and what do they tell us about Americans and our desires? Why did Sean Connery stop wearing a toupee, and what does this tell us about American customers for any product? What one thing did the Beatles, Malcolm Gladwell and Nike all notice about Americans that helped them win us over? Which uniquely American traits may explain the plights of Krispy Kreme, Ford, and GM, and the risks faced by Starbuck's? Why, after every other plea failed, did "Click It or Ticket" get people to buy the idea of fastening their seat belts? To paraphrase Don Draper's character on the hit show Mad Men, "What do people want?" What is the new American psyche, and how do America's shrewdest marketers tap it? Drawing from dozens of disciplines, the internationally acclaimed marketing expert Harry Beckwith answers these questions with some surprising, even startling, truths and discoveries about what motivates us.

What do Howard Hughes and 50 Cent have in common, and what do they tell us about Americans and our desires? Why did Sean Connery stop wearing a toupee, and what does this tell us about American customers for any product? What one thing did the Beatles, Malcolm Gladwell and Nike all notice about Americans that helped them win us over? Which uniquely American traits may explain the plights of Krispy Kreme, Ford, and GM, and the risks faced by Starbuck's? Why, after every other plea failed, did "Click It or Ticket" get people to buy the idea of fastening their seat belts? To paraphrase Don Draper's character on the hit show Mad Men, "What do people want?" What is the new American psyche, and how do America's shrewdest marketers tap it? Drawing from dozens of disciplines, the internationally acclaimed marketing expert Harry Beckwith answers these questions with some surprising, even startling, truths and discoveries about what motivates us.

Julietta Singh challenges the drive toward the mastery over self and others by showing how the forms of self-mastery advocated by anticolonial thinkers like Fanon and Gandhi unintentionally reproduced colonial logic, thereby leading her to argue for a more productive human subjectivity that is not centered on concepts of mastery.

This excellent book corrects eurocentric criticism from media studies in the past by examining Hollywood movie genres such as the western and the musical from a multicultural perspective.

Unthinking Eurocentrism, a seminal and award-winning work in postcolonial studies first published in 1994, explored Eurocentrism as an interlocking network of buried premises, embedded narratives, and submerged tropes that constituted a broadly shared epistemology. Within a transdisciplinary study, the authors argued that the debates about Eurocentrism and post/coloniality must be considered within a broad historical sweep that goes at least as far back as the various 1492s – the Inquisition, the Expulsion of Jews and Muslims, the Conquest of the Americas, and the Transatlantic slave trade – a process which culminates in the post-War attempts to radically decolonize global culture. Ranging over multiple geographies, the book deprovincialized media/cultural studies through a "polycentric" approach, while analysing in depth such issues as postcolonial hybridity, antinomies of Enlightenment, the tropes of empire, gender and rescue fantasies, the racial politics of casting, and the limitations of "positive image" analysis. The substantial new afterword in this 20th anniversary new edition brings these issues into the present by charting recent transformations of the intellectual debates, as terms such as the "transnational," the "commons," "indigeneity," and the "Red Atlantic" have come to the fore. The afterword also explores some cinematic trends such as "indigenous media" and "postcolonial adaptations" that have gained strength over the past two decades, along with others, such as Nollywood, that have emerged with startling force. Winner of the Katherine Kovacs Singer Best Film Book Award, the book has been translated in full or in its entirety into diverse languages from Spanish to Farsi. This expanded edition of a ground-breaking text proposes analytical grids relevant to a wide variety of fields including postcolonial studies, literary studies, anthropology, media studies, cultural studies, and critical race studies.

How can the supremacy of the Western worldview be undone? This book argues that the cause of social and political inequalities is above all the inequality of non-Western worldviews when compared to that of the West. Developing a critical theory and praxis for undoing epistemicide, or in other words, the murder of knowledge this book challenges the approach of ‘the West and the rest.’ Epistemicide refers specifically to the destruction of non-Western forms of knowledge production that has facilitated the hegemony of Western-centric epistemology, or one that takes the West as a universalized perspective. Rather than rehashing well-known critiques of Western-centrism, this book develops the claim that, alternative to the West vs. Rest hierarchy, worldviews are necessarily plural as each way of looking at the world reflects a particular perspective on the world. Bringing this plurality of perspectives into a dialogue that celebrates difference and equality, this book presents both a theoretical understanding of the world as hosting multiple worldviews and a practical conception of these worldviews as always already enacted within the world. Undoing the dominance of the Western-centric worldview entails looking at the different ways of being in the world that exist today and that reflect the prospect of a world in which many worlds are possible.

Unthinking Collaboration uncovers the little-known history of Japanese Americans who weathered the years of World War II on Japanese soil. Severed from the country of their birth when the attack on Pearl Harbor abruptly halted all passenger traffic on the Pacific, these Nisei faced the years of total war as members of the Japanese populace, yet as the target of anti-American propaganda and suspicion. Whereas their white American counterparts were sequestered by Japanese authorities, placed on house arrest, or sent home on exchange ships during the war, American Nisei in Japan were left to contribute to the war effort alongside their Japanese neighbors as soldiers, cryptographers, interpreters, and in farming and manufacturing. When the dust of air raid bombings cleared, many such Nisei transitioned into roles in service of the Allied occupation and its goals of democratization and demilitarization. As censors, translators, interpreters, and administrative staff, they played integral roles in facilitating American-Japanese interaction, as well as in shaping policies and public opinion in the postwar era. Weaving archival data with oral histories, personal narratives, material culture, and fiction, Unthinking Collaboration emphasizes the heterogeneity of Japanese immigrant experiences, and sheds light on broader issues of identity, race, and performance of individuals growing up in a bicultural or multicultural context. By distancing “collaboration” from its default elision with moral judgment, and by incorporating contemporary findings from psychology and behavioral science about the power of the subconscious mind to influence human behavior, author A. Carly Buxton offers an alternative approach to history—one that posits historical subjects as deeply embedded in the realities of their physical and discursive environment. Walking beside Nisei as they navigate their everyday lives in transwar Japan, readers “un-think” long-held assumptions about the actions and decisions of individuals as represented in history. The result is an ambitious historical study that speaks to readers who are interested in broader questions of race and trust, empire-building, World War II and its legacy on both the Western and Pacific fronts, and to all who consider questions of loyalty, treason, assimilation, and collaboration.