NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.

Bobbin lace making is a beautiful and intricate art form that has been around for centuries. One of the most captivating techniques in bobbin lace is the zigzag technique with Torchon ground patterns. This technique creates stunning and intricate designs that are sure to impress anyone who sees them. I first discovered bobbin lace making when I stumbled upon a local crafting workshop in my community. I was immediately drawn to the delicate and precise nature of the craft. As I learned more about the different techniques and patterns, I became fascinated by the zigzag technique with Torchon ground patterns. The way the threads crisscrossed and intertwined to create intricate designs was truly mesmerizing. Mastering the zigzag technique with Torchon ground patterns takes time and practice, but the results are well worth the effort. The key to mastering this technique is to pay close attention to the placement of the bobbins and the tension of the threads. It requires a steady hand and a keen eye for detail, but the end result is a stunning piece of lace that is sure to be treasured for years to come. One of the things I love most about bobbin lace making is the sense of satisfaction that comes from creating something beautiful with my own hands. There is a sense of accomplishment that comes from seeing a project through from start to finish, and knowing that I have created something truly unique and special. Incorporating color into bobbin lace designs can add an extra dimension of beauty and creativity. Experimenting with different color combinations can create stunning effects and make your lace pieces truly stand out. Whether you choose to stick with traditional white or ivory threads, or branch out into more vibrant colors, the possibilities are endless. As with any craft, practice makes good when it comes to mastering the zigzag technique with Torchon ground patterns in bobbin lace making. Don't be discouraged if your first few attempts don't turn out exactly as you had hoped. Keep practicing, keep experimenting, and most importantly, enjoy the process. The journey of creating something beautiful with your own hands is just as rewarding as the finished product itself. In conclusion, mastering the zigzag technique with Torchon ground patterns in bobbin lace making can lead to stunning creations that are sure to impress. With practice, patience, and a love for the craft, you can create beautiful and intricate lace pieces that will be treasured for years to come. So pick up your bobbins, thread your needles, and let your creativity soar as you explore the world of bobbin lace making.

This book is an in-depth analysis of three of the most crucial years in twentieth-century Italian history, the years 1943-46. After more than two decades of a Fascist regime and a disastrous war experience during which Italy changed sides, these years saw the laying of the political and cultural foundations for what has since become known as Italy's First Republic. Drawing on texts from the literature, film, journalism, and political debate of the period, Antifascisms offers a thorough survey of the personalities and positions that informed the decisions taken in this crucial phase of modern Italian history.

This early work is fascinating read for sewing enthusiasts and contains much information that is useful and practical today. Its 240 pages are extensively illustrated with diagrams and photographs and 18 full page plates, forming a complete how-to guide to sewing. Many of the earliest books, particularly those dating back to the 1900s and before, are now extremely scarce and increasingly expensive. We are republishing these classic works in affordable, high quality, modern editions, using the original text and artwork.