The acclaimed New York Times and Wall Street Journal bestseller from Robert Cialdini—“the foremost expert on effective persuasion” (Harvard Business Review)—explains how it’s not necessarily the message itself that changes minds, but the key moment before you deliver that message. What separates effective communicators from truly successful persuaders? With the same rigorous scientific research and accessibility that made his Influence an iconic bestseller, Robert Cialdini explains how to prepare people to be receptive to a message before they experience it. Optimal persuasion is achieved only through optimal pre-suasion. In other words, to change “minds” a pre-suader must also change “states of mind.” Named a “Best Business Books of 2016” by the Financial Times, and “compelling” by The Wall Street Journal, Cialdini’s Pre-Suasion draws on his extensive experience as the most cited social psychologist of our time and explains the techniques a person should implement to become a master persuader. Altering a listener’s attitudes, beliefs, or experiences isn’t necessary, says Cialdini—all that’s required is for a communicator to redirect the audience’s focus of attention before a relevant action. From studies on advertising imagery to treating opiate addiction, from the annual letters of Berkshire Hathaway to the annals of history, Cialdini outlines the specific techniques you can use on online marketing campaigns and even effective wartime propaganda. He illustrates how the artful diversion of attention leads to successful pre-suasion and gets your targeted audience primed and ready to say, “Yes.” His book is “an essential tool for anyone serious about science based business strategies…and is destined to be an instant classic. It belongs on the shelf of anyone in business, from the CEO to the newest salesperson” (Forbes).

The Blue Angels and the Thunderbirds perform incredible feats of aeronautics, but only because their minds, hearts, and bodies are perfectly synchronized. In the same way, leaders get the most out of their teams when they raise the level of unity.In this book, Rob Ketterling explains that most teams function at the speed of agreement, which means they have a job description, but very few common commitments. The second level, the speed of vision, is about the best most teams hope for, but as they move faster and farther, they create more tension with each other. The top speed, the speed of unity, only happens when people are emotionally and volitionally invested in the success of the team, not just individual accomplishments. Rob's principles and advice will challenge you and inspire you. Hang on. It's going to be a fast ride!

In Pursuit of Unity, Michael Perman presents a comprehensive analysis of the South's political history. In the 1800s, the region endured almost continuous political crisis--nullification, secession, Reconstruction, the Populist revolt, and disfranchisement. For most of the twentieth century, the region was dominated by a one-party system, the "Solid South," that ensured both political unity internally and political influence in Washington. But in both centuries, the South suffered from the noncompetitive, one-party politics that differentiated it from the rest of the country. Since the passage of the Voting Rights Act in 1965, Perman argues, the South's political distinctiveness has come to an end, as has its pursuit of unity.

Reprint of the original, first published in 1883.