Presents a comprehensive guide for parents, teachers, and youth workers to help them understand and address the issues that influence the behaviors, values, and attitudes of young people in their care.

Understand and market to the newest wave of millennials Whether you're a business professional trying to decode the $43 billion youth market, a marketer looking for a message that connects, or an entrepreneur trying to develop youth-oriented products, Chasing Youth Culture and Getting It Right gives you an unparalleled field guide to the newest wave of millennials and their mindsets. Inside this unique book, you'll meet four major tribes?the Wired Techie, The Conformist But Somewhat Paradoxical Preppy, The Always-Mellow Alternative, and The Cutting-Edge Independent?and understand their key traits, likes and dislikes, and what kind of adult they will likely become. Includes many examples of companies, brands, and organizations who chased the youth demographic and got it right, or who failed to nail their audience Understand such concepts as Warholism, Tweenabees, Hand-me-ups, Massclusivity, The Facebook Effect, and Instantity Author has won many honors and much media recognition as a young entrepreneur and youth marketer to watch Want to understand the next generation? Get Chasing Youth Culture and Getting It Right and discover how to reach this fascinating and elusive demographic.

BETTER INFORMED, BETTER EQUIPPED TO MINISTER to today’s blurred youth culture Mobile. Connected. Wired in. This is a generation that skips over perceived cultural boundaries and resists definition. They are a mash-up of identity, a blur of old categories and classes. Creators and consumers of a rapidly changing culture. But how does one reach a demographic that is so difficult to pin down? Many of the most popular approaches to youth ministry today begin by portraying youth as collections of fixed snapshots, “profiles” based on sociological research studies. Yet according to Dr. Jeff Keuss, today’s teens cannot be adequately characterized by these simplistic and static descriptions. Keuss argues that what is needed, instead, is a qualitative approach to describing young people, one that recognizes the “blurred” nature of today’s mobile youth culture. Jeff Keuss presents an optimistic new way of thinking about youth, one that sees them more holistically and less clinically. As we learn to see youth culture through this new lens, we will become better informed and better equipped to minister to the teens of today’s rapidly changing world.

Before we can reach today's youth with the turth of the gospel, we need to see what they see and hear what they hear. We need to catch the messages encrypted in their culture and understand what's really being communicated. In Engaging the Soul of Youth Culture Walt Mueller, founder and president of the Center for Parent/Youth Understanding, helps us to navigate the troubling and confusing terrain of teen worldviews so that we can effectively and compassionately pass along good news: our God is their God, our Savior can be their Savior.

"Adolescent culture is always changing, making it difficult for youth pastors to keep up. Even college students who are a few years out of high school find it challenging to stay current with the changing culture of teens. However, when equipped with tools that help them think critically about culture on a broad scale, youth ministry students can be prepared for a strategic ministry to teens that effectively addresses the youth cultural context. This academic resource uses a multi-disciplinary approach to understand culture by exploring the nature, theology, ecology, and ethnography of culture, then combining these different perspectives to develop a critical approach to youth culture."

The Cultural Matrix seeks to unravel an American paradox: the socioeconomic crisis and social isolation of disadvantaged black youth, on the one hand, and their extraordinary integration and prominence in popular culture on the other. This interdisciplinary work explains how a complex matrix of cultures influences black youth.

Hurt provided a vivid and insightful view into the world of today's teenagers. Now leading youth ministry expert Chap Clark substantially updates and revises his groundbreaking bestseller (over 55,000 copies sold). Hurt 2.0 features a new chapter on youth at society's margins and new material on social networking and gaming. Each chapter has been thoroughly revised with new research, statistics, quotations, and documentation. Praise for the first edition "Based on solid research and years of insightful observation, Hurt offers a deep and penetrating look into the contemporary adolescent experience that will serve us well as we work to have a prophetic, preventive, and redemptive influence on the world of today's youth culture."--Walt Mueller, Center for Parent/Youth Understanding "A daring yet hopeful glance into the underworld of teen promiscuity, self-mutilation, and suicide. . . . A groundbreaking resource for parents, youth ministers, and counselors."--ForeWord "Clark's classic book [is] highly recommended by youth workers and educators who write about teenage stress. It is foundational reading that provides valuable insight into the hurting hearts of young people."--YouthWorker Journal "Clark has been stepping inside the world of teenagers for many years. This book is a unique invitation for us to join him in their world. When we finish this journey, we will care more about kids and understand who they are and the challenges they face."--Denny Rydberg, Young Life "Drawing together research from many others along with his fresh exploration into the world beneath, Clark paints a compelling picture of adolescent life. . . . This book is a must-read for anyone who has any contact with adolescents."--Journal of Youth Ministry