Dalam dunia bisnis yang semakin kompetitif, relationship marketing adalah kunci untuk meraih kesuksesan jangka panjang. Buku ini menawarkan panduan praktis untuk memahami dan menerapkan prinsip-prinsip relationship marketing secara efektif. Pendahuluan membahas dasar-dasar relationship marketing dan relevansinya dalam bisnis modern. Customer is the King menekankan pentingnya memfokuskan strategi pada kebutuhan dan kepuasan pelanggan. Loyalitas Pelanggan mengupas cara membangun dan mempertahankan loyalitas pelanggan melalui program-program yang efektif. Komunikasi Efektif memberikan strategi untuk berkomunikasi dengan pelanggan secara jelas dan bernilai. Pengalaman Pelanggan menjelaskan cara menciptakan pengalaman yang positif dan konsisten. Personal Branding membahas pengembangan personal brand yang mendukung relationship marketing. Pemberian Nilai Tambahan mengajak Anda untuk menawarkan nilai lebih kepada pelanggan. Teknologi dan Data Analytics mengulas cara memanfaatkan teknologi dan data untuk strategi marketing yang lebih cerdas. Kepercayaan dan Kredibilitas menjelaskan bagaimana membangun dan mempertahankan kepercayaan pelanggan. Kolaborasi dan Kemitraan mengeksplorasi manfaat kerja sama strategis. Buku ini menyediakan alat dan wawasan penting untuk membangun hubungan pelanggan yang kuat, meningkatkan kepuasan dan loyalitas, serta mencapai pertumbuhan bisnis yang berkelanjutan. Temukan bagaimana relationship marketing dapat mengubah cara Anda berinteraksi dengan pelanggan dan mendorong kesuksesan bisnis Anda.

Se analiza la importancia del producto y la calidad del servicio como un éxito de una compañía al mismo tiempo que se valora el costo específico de calidad y su impacto en el negocio. Se precisa que la calidad debe ser contemplada más que como un concepto, un esfuerzo que permitirá obtener beneficios.

Corporate executives struggle to harness the power of social technologies. Twitter, Facebook, blogs, YouTube are where customers discuss products and companies, write their own news, and find their own deals but how do you integrate these activities into your broader marketing efforts? It's an unstoppable groundswell that affects every industry -- yet it's still utterly foreign to most companies running things now. When consumers you've never met are rating your company's products in public forums with which you have no experience or influence, your company is vulnerable. In Groundswell, Josh Bernoff and Charlene Li explain how to turn this threat into an opportunity. In this updated and expanded edition of Groundswell, featuring an all new introduction and chapters on Twitter and social media integration, you'll learn to: · Evaluate new social technologies as they emerge · Determine how different groups of consumers are participating in social technology arenas · Apply a four-step process for formulating your future strategy · Build social technologies into your business Groundswell is required reading for executives seeking to protect and strengthen their company's public image.

This book offers crucial advice and strategies for marketing products and services on today's social web, with case studies on what really works and what doesn't.

One key for success of an entrepreneur is to obtain sales (revenue) and profits as quickly as possible upon launching the venture. Entrepreneurial Marketing focuses on the essential elements of success in order to achieve these needed sales and revenues and to grow the company. The authors build a comprehensive, state-of-the-art picture of entrepreneurial marketing issues, providing major theoretical and empirical evidence that offers a clear, concise view of entrepreneurial marketing. Through an international approach that combines both theoretical and empirical knowledge of entrepreneurship and marketing, this book informs and enhances the entrepreneurs' creativity, their ability to bring innovations to the market, and their willingness to face risk that changes the world. Key components addressed include: identifying and selecting the market; determining the consumer needs cost-effectively; executing the basic elements of the marketing mix (product, price, distribution, and promotion); and competing successfully in the domestic and global markets through implementing a sound marketing plan. Numerous illustrative examples throughout the book bring the content to life. The mix of theoretical content, examples, empirical analyses, and case studies make this book an excellent resource for students, professors, researchers, practitioners, and policymakers all over the world.