With the milestones of Digital TV and HDTV, there arelots of questions to be asked about television of today...Understanding Digital Television explains complex technical systems and solutions in an easyto comprehend manner along with visual 3D graphics. It helps non-technical individuals such asmanagers, executives, general media professionals, as well as TV and home cinema enthusiastsgain a practical understanding of the equipment, technical aspects of digital television, and various

With the milestones of Digital TV and HDTV, there are lots of questions to be asked about television of today... Understanding Digital Television explains complex technical systems and solutions in an easy to comprehend manner along with visual 3D graphics. It helps non-technical individuals such as managers, executives, general media professionals, as well as TV and home cinema enthusiasts gain a practical understanding of the equipment, technical aspects of digital television, and various ways of distributing. Most examples are from a European perspective, but also include comparisons with North American systems. This book answers the confusing questions about new devices and digital formats, what to do when the analog TV transmitters are switched off, watching TV using your broadband connection, and much more.

Plain-talking intro to television's newest technology. Digital Television Fundamentals, Second Edition, by Michael Robin and Michel Poulin, is the ideal guide for everyone who deals with digital video production or equipment design - or who just wants to know how this new phenomenon works. Fully detailed and heavily illustrated, this easy-reading reference covers it all--from video and audio fundamentals...to bit-serial distribution and ancillary data multiplexing...to digital signal compression and distribution methods of coding and decoding. In this edition you'll find: multimedia television treatment covering technologies, hardware, systems, workstations, A/V signal processing, disk storage, servers, cameras, VCRs, CD-ROM, DVI--plus interconnections, multimedia software, systems, and applications and standardization activities; late-breaking information on the DTV standard and how it affects broadcasting equipment and operations; a focus on the importance of relevant SMPTE and CCIR-ITU standards; details on digital/analog equipment compatibility issues; much more!

Digital marketing now represents 25% of the marketing spend in the UK and this is predicted to move to 50% or higher within the next three years. Understanding Digital Marketing looks at the world of digital marketing: how it got started, how it got to where it is today, and where the thought leaders in the industry believe it is headed in the future. This authoritative title demonstrates how to harness the power of digital media and use it to achieve the utmost success in business, now and in the future.Understanding Digital Marketing deals with every key topic in detail, including:search marketing,social media, Google, mobile marketing, affiliate marketing, e-mail marketing, customer engagement and digital marketing strategies. Essential reading for both practitioners and students alike, and including real-world examples of digital marketing successes and expert opinions, Understanding Digital Marketing provides you with tools to utilize the power of the internet to take your company wherever you want it to go.

The definitive work on digital cinema by all the Hollywood insiders!

Collection of essays that consider television as a digital media form and the aesthetic, cultural, and industrial changes that this shift has provoked.

Digital Television closely examines all present-day TV transmission methods. These include MPEG, DVB, ATSC and ISDB-T. DVD is also discussed. The text covers these subjects in a practical-minded manner. Although mathematical formulations are used, they are in most cases only utilized to supplement the text. The book also contains chapters dealing with basic concepts such as digital modulation or transformations into the frequency domain. A major emphasis is placed on the measuring techniques used on these various digital TV signals. Practical examples and hints concerning measurement are provided. The book starts with analog TV base and signal, continues with MPEG-2 data stream, digital video, and digital audio, and then moves on to compression methods. After an excursion into the digital modulation methods, all the mentioned transmission methods are discussed in detail.