This book answers a seminal question that every overweight person has asked themselves at one time or another: If I really buckled down and tried to get in shape, just what am I capable of? The author, Noah Walton, decided to conduct a one-man experiment to find the answer. Armed with only his wits and a desire to lose a lot of weight, Noah set out to transform himself from a 340-pound blimp into an elite athlete. The book begins with Noah stepping onto the scale to confront the terrible reality of his physical condition. The book concludes five years later as he qualifies for and competes in the US National Triathlon Championships. The book is divided into two parts: a narrative section that connects the two events and a prescriptive section of advice and insights gained during the journey. Ranging from informative to humorous to emotional, the book strives to uncover the extent to which we can all take control of our lives and our bodies. In a world where 95% of diets fail, Noah's approach represents a fresh look at a very old problem. The book covers the complete range of human body types and offers advice for each. The author discusses his weight loss trials and tribulations in an easy-to-relate-to manner with a good dose of humour thrown in. He discusses the various reasons that weight loss is so hard for people and how he combated each issue. Five years of active research and work went into his experiment and he is still actively engaged in his unique approach to weight control and fitness.

If you're already fit, now is the time to get ULTRAFIT! Cindy Whitmarsh, fitness expert and president of Ultrafit, Inc., has developed high-intensity workouts that keep your muscles (and your determination) challenged. This book is for people who eschew gimmicks in favor of elite exercise programs that push their bodies to the limit. Perfect for athletes, fitness trainers, and workout enthusiasts, Ultrafit will take your workout to the next level...and beyond. Among the great features of this book are ab workouts to turn that six-pack into an eight-pack, high-intensity cardio for when running stairs isn't good enough, nutrition tips for keeping your body at its physical peak. This book also comes with a never-before-released, exclusive Ultrafit fat-burning workout DVD

A comprehensive reference for valuation of intangible assets Intellectual Property, Valuation, Exploitation, and Infringement Damages provides in-depth, up-to-date guidance about the valuation of intangible assets. Covering patents, trademarks, copyrights, trade secrets, and more, this book describes the standards, best practices, and case law relating to valuation, licensing, and infringement damages. Intellectual property strategies are examined from a business economic standpoint, and analytical models are provided to streamline the calculation of valuations, licensing royalty rates, and fair equity splits in joint venture arrangements. Designed to ease the task of attaching monetary value to intangible assets, this invaluable reference includes extensive practical guidance including sample royalty rate information, diffusion sales forecasting models, detailed treatment of investment rate of return, and the valuation of early-stage technology. Intellectual property is rapidly becoming a major profit center for an increasing number of companies, who may invest billions of dollars in development of an irreplaceable asset. This book provides an authoritative reference for exploiting this property to its fullest extent, and quantifying its actual economic value. Now that intangible assets are becoming the cornerstones of corporations, applying a logical, analytical approach to valuation has become more important than ever. Intellectual Property, Valuation, Exploitation, and Infringement Damages provides expert guidance for each stage of the asset's life cycle, with recommended procedures and strategies grounded in case law and real-world practice.

A book for women who want to improve or start a weight-lifting routine. Another follow-up to our successful 101 Ways to Work Out on the Ball, this book targets another piece of inexpensive yet powerful equipment - dumbbells. Many people buy them but either use them incorrectly or not at all because they're not sure how. This book gives 101 different exercises for upper and lower body that you can do in the gym or at home. Strength training can actually change the shape of your body, improve your metabolism, and build bone strength - but most women aren't sure how to do it. This book makes it easy to reap the enormous benefits of weight training?in your own home.