"This richly illustrated book guides readers through four centuries of visual and trade history, equipping them to contextualize the aesthetics and production of typography in a way that is practical, engaging, and relevant to their practice. It is fully illustrated throughout with 200 color images of type specimens and related ephemera, and written for design educators, advanced design students, design practitioners, and type aficionados"--

Curated by renowned type designer Tobias Frere-Jones, this collection features fifty postcards drawn from his extraordinary personal collection of type specimen books. These stunning cards feature typography from four countries: the United States, Great Britain, France, and Germany.

Type Specimens introduces readers to the history of typography and printing through a chronological visual tour of the books, posters, and ephemera designed to sell fonts to printers, publishers, and eventually graphic designers. This richly illustrated book guides design educators, advanced design students, design practitioners, and type aficionados through four centuries of visual and trade history, equipping them to contextualize the aesthetics and production of type in a way that is practical, engaging, and relevant to their practice. Fully illustrated throughout with 200 color images of type specimens and related ephemera, the book illuminates the broader history of typography and printing, showing how letterforms and their technologies have evolved over time, inspiring and guiding designers of today.

The Plantin-Moretus Museum has one of the world's richest collections of type specimens, many surviving nowhere else. They include types by Garamont, Granjon, Van den Keere, Briot, Van Dyck, Kis, Fournier, Rosart, Gille, Didot and many other masters from the fifteenth to the nineteenth century. Since the Plantin-Moretus printing office acquired most of the specimens when new, moreover, the collection as a whole tells a story in a way that collections assembled piecemeal in the nineteenth and twentieth centuries cannot. Finally, the Museum's archives help to document the origins of many specimens. This first detailed catalogue of the Museum's specimens reports the styles and sizes of type shown, describes the structures and paper stocks, notes relations with other specimens in the collection and elsewhere, and provides references to literature on many of the individual types shown. Preliminary notes on the type founders and printers who issued the specimens include chronologies of the foundries and information on the origins of their materials, sometimes supplemented with information about the history of the firms and the genealogy of the founders. Nearly all of the nineteen specimens illustrated at their original size appear here for the first time, and extensive indexes make this book a powerful reference tool for type specimen enthusiast and printing historians.

Specimens of 38 of the finest type families in the world are brought together in Typographic Specimens: The Great Typefaces, making it an invaluable reference tool for graphic designers, editors, art directors, production managers, desktop publishers, and students. Each type family is shown in display and text specimens with complete fonts including italic and bold variations; extended families such as Futura and Univers include additional type weights and widths. Each type family's section opens with a full-page experimental design, created by an outstanding graphic designer to demonstrate its potential. The specimens are accompanied by a concise discussion of each type family's origins, charactertistics, and usage. Typographic specimens provide an opportunity to study typefaces, to select and plan typography, and to increase one's knowledge of letterforms. Drawing and tracing specimens remain excellent ways to understand type and create logos and other typographic designs. Study of specimens aids in the selection of fonts to be purchased for the font library. Typographic specimens introduce unfamiliar typefaces in printed form and aid in the development of connoisseurship. Comparative analysis of similar faces in printed form becomes possible. Over one hundred prominent designers and design educators were sent a ballot listing all major typefaces and were asked to vote for the type families that best fulfilled their personal criteria for typographic excellence. The typefaces contained in this book represent the results of this poll, providing a compendium of excellent typefaces that have stood the test of time. Typographic Specimens: The Great Typefaces will provide information, inspiration, and a keener knowledge of typography. Akzidenz-Grotesk American Typewriter Baskerville Bembo Bodoni Bookman Caledonia Caslon Centaur Century Schoolbook Cheltenham Clarendon Didot Folio Franklin Gothic Frutiger Futura Galliard Gill Sans Garamond Goudy Old Style Helvetica Janson Kabel News Gothic Optima Palatino Perpetua Plantin Sabon Serifa Stone Sans Stone Serif Stymie Times New Roman Trump Mediaeval Univers Zapf Book