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Get the business leader's guide to using Twitter to gain competitive advantage. Since 2006, forward-thinking companies like Apple, JetBlue, Whole Foods, and GM have discovered the instant benefits of leveraging the social media phenomenon known as Twitter to reach consumers directly, build their brand, and increase sales. Twitter is at the leading edge of the social media movement, allowing members to connect with one another in real time via short text messages?called "tweets"?that can be received either via the Twitter site or by e-mail, instant messenger, or cell phone. Many companies have started building entire teams within their organization dedicated solely to responding to tweets from consumers about their brand. And this is just the beginning. In Twitter Power, Internet marketing and Web innovation expert Joel Comm shows businesses and marketers how to integrate Twitter into their existing marketing strategies to build a loyal following among Twitter members, expand awareness for their product or service, and even handle negative publicity due to angry or disappointed consumers. The book also presents case studies of companies on the forefront of the Twitter movement, to help you develop your own social networking strategies. Twitter Power is the result of extensive testing and participation in the social networking community and is a must-have for any business that wants to keep up with the social media movement. Twitter Power features a foreword by Tony Robbins.

Cloud computing has caused a marketing fog, confusing business executives seeking to understand the technology's potential applications and business benefits. A Quick-Start Guide to Cloud Computing cuts through the industry hype and provides non-technical explanations about what it is and how it can improve your business. With case studies from large and small business, it shows how enabling a remote workforce and sharing resources can reduce your organisation's carbon footprint. It describes: the benefits of cloud computing; how to choose the right supplier and technologies for your particular business; key security issues and the perils and pitfalls to avoid. This Quick Start Guide puts business needs before technology, enabling you to make confident decisions about IT strategy, make the right choices for your business and reject 'solutions' that fix problems you don't have.

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Gain comprehensive insights to safeguard your systems against advanced threats and maintain resilient security posture Key Features Develop a comprehensive understanding of advanced defense strategies to shape robust security programs Evaluate the effectiveness of a security strategy through the lens of Defense in Depth principles Understand the attacker mindset to deploy solutions that protect your organization from emerging threats Purchase of the print or Kindle book includes a free PDF eBook Book DescriptionIn an era of relentless cyber threats, organizations face daunting challenges in fortifying their defenses against increasingly sophisticated attacks. The Complete Guide to Defense in Depth offers a comprehensive roadmap to navigating the complex landscape, empowering you to master the art of layered security. This book starts by laying the groundwork, delving into risk navigation, asset classification, and threat identification, helping you establish a robust framework for layered security. It gradually transforms you into an adept strategist, providing insights into the attacker's mindset, revealing vulnerabilities from an adversarial perspective, and guiding the creation of a proactive defense strategy through meticulous mapping of attack vectors. Toward the end, the book addresses the ever-evolving threat landscape, exploring emerging dangers and emphasizing the crucial human factor in security awareness and training. This book also illustrates how Defense in Depth serves as a dynamic, adaptable approach to cybersecurity. By the end of this book, you’ll have gained a profound understanding of the significance of multi-layered defense strategies, explored frameworks for building robust security programs, and developed the ability to navigate the evolving threat landscape with resilience and agility.What you will learn Understand the core tenets of Defense in Depth, its principles, and best practices Gain insights into evolving security threats and adapting defense strategies Master the art of crafting a layered security strategy Discover techniques for designing robust and resilient systems Apply Defense in Depth principles to cloud-based environments Understand the principles of Zero Trust security architecture Cultivate a security-conscious culture within organizations Get up to speed with the intricacies of Defense in Depth for regulatory compliance standards Who this book is for This book is for security engineers, security analysts, and security managers who are focused on secure design and Defense in Depth. Business leaders and software developers who want to build a security mindset will also find this book valuable. Additionally, students and aspiring security professionals looking to learn holistic security strategies will benefit from the book. This book doesn’t assume any prior knowledge and explains all the fundamental concepts. However, experience in the security industry and awareness of common terms will be helpful.

The author examines issues such as the rightness of web-based applications, the programming language renaissance, spam filtering, the Open Source Movement, Internet startups and more. He also tells important stories about the kinds of people behind technical innovations, revealing their character and their craft.