Self-help authors like Tom Peters and Stephen Covey, who have dominated best-seller lists over the last two decades, have exercised increasing influence on political, governmental, and educational organizations. By contrast, the topic of American success books-- texts that promise to help readers succeed by retrofitting their identity to meet workplace demands--has been ignored by scholars since the 1980s. John Ramage challenges the neglect of this hugely popular literature and revives a once-lively conversation among eminent critics about the social phenomenon represented in the work of Bruce Barton, Dale Carnegie, and Norman Vincent Peale, among others. Using literary texts from Don Quixote to Catch-22 to gloss the discussion, Ramage utilizes Kenneth Burke's rhetorical theory to understand symbolic acts and social issues and brings together earlier commentaries within a new critical framework. He considers the problematic and paradoxical nature of success and examines its meaning in terms of its traditional dialectic partner, happiness. A synopsis of seventeenth- to nineteenth-century forerunners prefaces this analysis in which Ramage links literary code heroes with the activities of twentieth-century business leaders to determine whether, in the search for authenticity, the heroic individual or the corporation is ultimately served. This comprehensive study chronicles the legitimation of the success book genre, enumerates rhetorical strategies used to win over readers, and supplies the historical context that renders each book's message timely. After considering some of the dangers of crossing disciplinary borders, as exemplified by Deborah Tannen's work, Ramage critiques Stanley Fish's theoretical strictures against this practice, finally summoning academic critics to action with a strong call to exert greater influence within the popular marketplace.

Pledging allegiance, singing the “Star-Spangled Banner,” wearing a flag pin—these are all markers of modern patriotism, emblems that announce the devotion of American citizens. Most of these nationalistic performances were formulized during the early twentieth century and driven to new heights by the panic surrounding national identity during World War I. In To Become an American Leslie A. Hahner argues that, in part, the Americanization movement engendered the transformation of patriotism during this period. Americanization was a massive campaign designed to fashion immigrants into perfect Americans—those who were loyal in word, deed, and heart. The larger outcome of this widespread movement was a dramatic shift in the nation’s understanding of Americanism. Employing a rhetorical lens to analyze the visual and aesthetic practices of Americanization, Hahner contends that Americanization not only tutored students in the practices of citizenship but also created a normative visual metric that modified how Americans would come to understand, interpret, and judge their own patriotism and that of others.

"Majestic. Grounded in astute interpretations of how speech acts function in history, this book is an exemplary model for future inquiries about the confluence of thought, poetry, and social action."--Jerry Ward Jr., coeditor of The Cambridge History of African American Literature "A vade mecum for those interested in the cultural ingredients, the political values, and the artistic sensibilities that united Langston Hughes and Martin Luther King Jr. in spirit, thought, and outlook. Masterfully conceived, meticulously researched, and gracefully written, this book breaks new ground."--Lewis V. Baldwin, author of There Is a Balm in Gilead: The Cultural Roots of Martin Luther King, Jr. "Archival material is spotlighted in Miller's exploration of the ways Martin Luther King Jr. enlarged the appeal of his rhetoric by using poetry in his speeches. Readers will emerge with a greater appreciation of both King and Langston Hughes."--Donna Akiba Sullivan Harper, editor of The Later Simple Stories (The Collected Works of Langston Hughes, Volume 8) "Miller's study provides an original, engaging and provocative thesis that explores the hitherto unexplored links between two twentieth century African American icons."--John A. Kirk, editor of Martin Luther King, Jr. and the Civil Rights Movement: Controversies and Debates For years, some scholars have privately suspected Martin Luther King Jr.'s "I Have a Dream" speech was connected to Langston Hughes's poetry, and the link between the two was purposefully veiled through careful allusions in King's orations. In Origins of the Dream, W. Jason Miller lifts that veil to demonstrate how Hughes's revolutionary poetry became a measurable inflection in King's voice, and that the influence can be found in more than just the one famous speech. Miller contends that by employing Hughes's metaphors in his speeches, King negotiated a political climate that sought to silence the poet's subversive voice. He argues that by using allusion rather than quotation, King avoided intensifying the threats and accusations against him, while allowing the nation to unconsciously embrace the incendiary ideas behind Hughes's poetry.

Martin Luther King, Jr.'s 'I Have a Dream' speech has become an icon of American public culture, its imagery and words profoundly influencing the civil rights debate. In The Rhetoric of Redemption Bobbitt applies Kenneth Burke's theory of guilt-purification-redemption in a close, critical analysis of the speech, developing and examining the implications of Burke's redemption drama in contemporary public discourse. He studies the impact of the speech over time, arguing that, while King's speech contains an inspirational vision of national redemption, it does so by omitting the real difficulties of overcoming America's racial divisions.

The Adman’s Dilemma is a cultural biography that explores the rise and fall of the advertising man as a figure who became effectively a licensed deceiver in the process of governing the lives of American consumers. Apparently this personage was caught up in a contradiction, both compelled to deceive yet supposed to tell the truth. It was this moral condition and its consequences that made the adman so interesting to critics, novelists, and eventually filmmakers. The biography tracks his saga from its origins in the exaggerated doings of P.T. Barnum, the emergence of a new profession in the 1920s, the heyday of the adman’s influence during the post-WW2 era, the later rebranding of the adman as artist, until the apparent demise of the figure, symbolized by the triumph of that consummate huckster, Donald Trump. In The Adman’s Dilemma, author Paul Rutherford explores how people inside and outside the advertising industry have understood the conflict between artifice and authenticity. The book employs a range of fictional and nonfictional sources, including memoirs, novels, movies, TV shows, websites, and museum exhibits to suggest how the adman embodied some of the strange realities of modernity.

Our economic arrangements require a persuasive story that can explain who is rich, who is poor, and why. This story shapes our attitudes toward what is just and unjust; this story dispenses power to some and withholds it from others; and the deeply political and paradoxical nature of this story presents a valuable site of rhetorical inquiry. Economic Injustice and the Rhetoric of the American Dream fills an important scholarly gap by connecting the need to make sense of economic arrangements with the rhetoric of the American Dream. Luke Winslow examines how the rhetoric of the American Dream has emerged as a dominant cultural touchstone in oscillation with a widespread shift to individualistic explanations for economic arrangements, the arrival of neoliberalism, growing levels on inequality, and dismal rates of economic mobility. By developing the tools of rhetorical and ideological criticism this book explores the American Dream in relation to religious, economic, educational, and political institutions ranging from Prosperity Theology to the candidacy and election of Donald Trump. Recommended for scholars in Communication, Economics, Political Science, and Religious Studies.

How could American social solidarity have so collapsed that we cannot even cooperate in fighting a pandemic? One problem lies in how our values mutate and intersect in an era of runaway high-end inequality and evaporating upward mobility. Under such conditions, the American Dream's seeming to suggest, falsely, that those who succeed economically are "winners," while the rest of us are "losers," puts it in dire conflict with our traditions of democracy and egalitarianism. In Bonfires of the American Dream, through close cultural studies of classic novels and films - Atlas Shrugged, The Great Gatsby, It's a Wonderful Life, and The Wolf of Wall Street - Daniel Shaviro helps to provide a better understanding of what went wrong culturally in America.