Truth in Advertising

Truth in Advertising
Title Truth in Advertising PDF eBook
Author John Kenney
Publisher Simon and Schuster
Pages 336
Release 2013-10
Genre Fiction
ISBN 1451675550

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Struggling with encroaching middle age, advertising agent Finbar Dolan is forced to cancel his Christmas plans to tackle a last-minute assignment, only to learn that his estranged father has taken ill and that his siblings are unwilling to help.

Truth, Lies, and Advertising

Truth, Lies, and Advertising
Title Truth, Lies, and Advertising PDF eBook
Author Jon Steel
Publisher John Wiley & Sons
Pages 330
Release 1998-03-13
Genre Business & Economics
ISBN

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Account planning is a discipline that combines aspects of four traditionally separate areas of advertising and marketing. This text aims to demonstrate how to use account planning to win clients and produce better, more effective advertising. It also shows the role account planning played in producing celebrated advertising campaigns.

False and Misleading Advertising

False and Misleading Advertising
Title False and Misleading Advertising PDF eBook
Author United States. Congress. House. Committee on Government Operations
Publisher
Pages 242
Release 1958
Genre Advertising
ISBN

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Truth in Advertising?

Truth in Advertising?
Title Truth in Advertising? PDF eBook
Author Barbara Allen
Publisher
Pages 475
Release 2021-06-15
Genre
ISBN 9781498531610

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Focusing on the U.S. 2008 general elections, this study shows the links between inaccurate political ad claims and negativity, sound and visual distortions that influence voter cognition, and voter knowledge and behavior. Knowing less and voting more appears to be the troubling news in an age of post-factual democracies.

The Big Lie

The Big Lie
Title The Big Lie PDF eBook
Author Chuck Anderson
Publisher
Pages 307
Release 2002-01-01
Genre Advertising
ISBN 9780951357330

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Dietary Supplements

Dietary Supplements
Title Dietary Supplements PDF eBook
Author United States. Federal Trade Commission. Bureau of Consumer Protection
Publisher
Pages 32
Release 1998
Genre Advertising
ISBN

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Tell The Truth

Tell The Truth
Title Tell The Truth PDF eBook
Author Sue Unerman
Publisher BenBella Books
Pages 258
Release 2012-04-03
Genre Business & Economics
ISBN 1936661462

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Truth is a powerful marketing tool—and really the only way to promote a message and brand effectively. Truth in advertising has long been something to ignore, or at least downplay. The role of advertising has been to position and manipulate brands to convince consumers that they're imbued with qualities they don't necessarily possess, or presume to tell them which ones matter. It worked when the brand's voice was the only voice, but with the rise of social media that era is over. Marketers have focused their messages on entertainment, creating funny or engaging campaigns that win awards but don't always sell products. Consumers determine what's true, and smart companies have realized that every communications medium can and will be used to contribute to those conclusions. In Tell the Truth, Jonathan Baskin and Sue Unerman look at the content and context of marketing communications. They provide the research of hundreds of companies and in-depth case studies on more than 50 global brands to show us that truthful brands deliver sales, profits, and sustainable relationships. Truth truly yields true competitive advantage.