Globalization has proliferated business with numerous challenges and opportunities, and simultaneously at other end the growth in economy, population, income and standard of living has redefined the scope of business and thus the business houses approaches. A highly competitive environment, knowledgeable consumers and quicker pace of technology are keeping business enterprises to be on their toes. Today management and its concepts have become key for survival of any business entity. The unique cultural characteristics, tradition and dynamics of consumer, demand an innovative management strategy to achieve success. Effective Management has become an increasingly vital ingredient for business success and it profoundly affects our day-to-day life. Today, the role of a business houses has changed from merely selling products and services to transforming lives and nurturing lifestyles. The Indian business is changing and so do the management strategies. These changing scenarios in the context of globalization will bestow ample issues, prospects and challenges which need to be explored. The practitioners, academicians and researchers need to meticulously review these aspects and acquaint them with knowledge to sustain in such scenarios. Thus, these changing scenarios emphasize the need of a broad-based research in the field of management also reflecting in management education. This book is an attempt in that direction. I sincerely hope that this book will provide insights into the subject to faculty members, researchers and students from the management institutes, consultants, practicing managers from industry and government officers.

Globalization has proliferated business with numerous challenges and opportunities, and simultaneously at other end the growth in economy, population, income and standard of living has redefined the scope of business and thus the business houses approaches. A highly competitive environment, knowledgeable consumers and quicker pace of technology are keeping business enterprises to be on their toes. Today management and its concepts have become key for survival of any business entity. The unique cultural characteristics, tradition and dynamics of consumer, demand an innovative management strategy to achieve success. Effective Management has become an increasingly vital ingredient for business success and it profoundly affects our day-to-day life. Today, the role of a business houses has changed from merely selling products and services to transforming lives and nurturing lifestyles. The Indian business is changing and so do the management strategies. These changing scenarios in the context of globalization will bestow ample issues, prospects and challenges which need to be explored. The practitioners, academicians and researchers need to meticulously review these aspects and acquaint them with knowledge to sustain in such scenarios. Thus, these changing scenarios emphasize the need of a broad-based research in the field of management also reflecting in management education. This book is an attempt in that direction. I sincerely hope that this book will provide insights into the subject to faculty members, researchers and students from the management institutes, consultants, practicing managers from industry and government officers.

This book describes the trends in digital innovation that are of most importance for businesses and explores the key challenges. The book is in three parts, the first of which focuses on developments in digital systems. Here, the ever-growing relevance of big data, cloud computing, and mobile services for business is discussed, and detailed consideration is given to the importance of social listening for understanding user behavior and needs and the implications of IT consumerization. In the second part, trends in digital management are examined, with chapters devoted to work practice, digital business identity as well as branding and governance. The final part of the book presents and reviews case studies of digital innovation at the global level that provide a benchmark of best practices, with inclusion of instructive fact sheets. While the book offers academic coverage of the digital transformation of business organizations and the associated challenges, it also describes concrete, real-world issues in clear, easy-to-understand language and will serve as a toolbox for managers that can be readily consulted. The text is supported by informative illustrations and tables, and practitioners will also benefit from the reported case studies and highlighted insights and recommendations.

This book gathers selected papers presented at the 2020 World Conference on Information Systems and Technologies (WorldCIST’20), held in Budva, Montenegro, from April 7 to 10, 2020. WorldCIST provides a global forum for researchers and practitioners to present and discuss recent results and innovations, current trends, professional experiences with and challenges regarding various aspects of modern information systems and technologies. The main topics covered are A) Information and Knowledge Management; B) Organizational Models and Information Systems; C) Software and Systems Modeling; D) Software Systems, Architectures, Applications and Tools; E) Multimedia Systems and Applications; F) Computer Networks, Mobility and Pervasive Systems; G) Intelligent and Decision Support Systems; H) Big Data Analytics and Applications; I) Human–Computer Interaction; J) Ethics, Computers & Security; K) Health Informatics; L) Information Technologies in Education; M) Information Technologies in Radiocommunications; and N) Technologies for Biomedical Applications.

: Biplab Auddya is currently Student, Sponsored Teachers’ Training College, Purulia, West Bengal. He did Master of Arts in Geography from SIDHO-KANDO-BIRSHA University, Under Graduation in Geography from Panchakot Mahavidyalaya. He also did Certificate in Environmental Studies (CES) Course from IGNOU. His special paper is Population Geography. He has published 32 Research Paper/Article in different ISBN Books, Conference Proceedings and ISSN Journal. He has appointed as reviewer in 5 International Journal (Journal of Emerging Technologies and Innovative Research, ISSN: 2349-5162, INTERNATIONAL JOURNAL OF RESEARCH AND ANALYTICAL REVIEWS (IJRAR), E-ISSN: 2348-1269, P-ISSN: 2349-5138, INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT (IJNRD), ISSN: 2456-4184, INTERNATIONAL JOURNAL OF CURRENT SCIENCE”, IJCS PUBLICATION, ISSN: 2250-1770, INTERNATIONAL JOURNAL OF CREATIVE RESEARCH THOUGHTS, ISSN: 2320-2882, appointed as a Co-Editor in 1 International Edited Book with ISBN and he also appointed as Field Investigator in NAS-2021. He was presented 25 Research Paper in different National and International Seminars, Webinars & Conferences. Awarded “Best Secretary”, In the District Level Youth Parliament Competition for the year, 2017-18, Department of Parliamentary Affairs, Government of West Bengal, Youth Parliament Competition, on 15/09/2017, also received National Award “ Rashtriya Pratishtha Puruskar- 2022” from WORTHY WELLNESS FOUNDATION (REGD. IN-up83254442489450u), certificate no.- WWF_RPP_2022-483 for excellent work towards society, received on 15/11/2022. He has participated 4 Poster Competition, 2 Essay Writing Competition, 2 Slogan Writing Competition, completed almost 45 offline & online Courses, completed more than 150 offline & online Training, more than 45 Workshops, more than 15 Conferences and participated more than 200 Seminars & Webinars.

Dr. Astha is a distinguished scholar with profound expertise in Human Resources practices within the banking sector, particularly focusing on India's largest bank, the State Bank of India. Through meticulous research, Dr. Astha not only defined the term "HR initiatives" but also conducted in-depth interviews with prominent executives, including the Indomitable Smt. Arundhati Bhattacharya, the first female chairperson of the State Bank of India. Dr. Astha's groundbreaking work led to a series of recommendations that were not only acknowledged but also implemented by the State Bank of India, enhancing employee job satisfaction significantly. Furthermore, Dr. Astha delved into the realm of women-centric HR initiatives within the banking sector, shedding light on their profound impact on women employees in this domain. In addition to her pioneering research in HR practices, Dr. Astha has authored numerous research articles, both on women-centric issues and the banking sector. These articles have found their way into esteemed Indian and international journals, further endorsing Dr. Astha's standing as a thought leader in her field.

Digital Transformation in Education and Artificial Intelligence: Emerging Markets and Opportunities aims to shed light on the various advantages and drawbacks of the same along with the opportunities and markets that are emerging because of digital transformation. This volume encompasses diverse perspectives on the digital landscape for Small and Medium Enterprises (SMEs). It delves into the use of digital tools like Big Data, IoT, AI, and ML in Chapter 1, followed by an exploration of factors influencing online shopping adoption in SMEs in Ghana (Chapter 2). Chapter 3 sheds light on the digital transformation of African SMEs, while Chapter 4 offers insights into the consequences of digitalization for SMEs in Sub-Saharan Africa. The subsequent chapters cover topics such as the impact of Big Data on SMEs' performance, digitization initiatives for African telecom service providers, the role of social media as a promotional tool for SMEs in Ghana, and the utilization of Artificial Intelligence by SMEs in Africa, addressing both benefits and challenges. The chapters provide information for educators at all levels to obtain a complete understanding of the technology-based environment that impacts teaching and commerce. It also serves as a resource for policymakers, entrepreneurs, researchers, and students interested in digital transformation in Africa.