Treat Your Customers Like Animals outlines a counter intuitive approach to selling that leads to rapid sales growth through VALUE Encounters. The cornerstone to an effective VALUE Encounter, whether the engagement is with prospective customers, networking to obtain new customers, or servicing the requirements of existing customers, is the relationship that you have with the party with whom you are communicating. Not all relationships are the same; and not all customers are the same. Often when people operate in business they gravitate towards those individuals or organisations that they believe can help them the most, particularly when looking for new business opportunities or selling additional products and services to existing customers. This is a fundamentally flawed approach that can damage relationships and results in a significant waste of time and effort. If you look at your customers and prospects according to their actual or perceived monetary value to you or your organisation, or look at your network and grade the usefulness of those that you know to your commercial objectives, you probably adopt some form of traditional A,B,C and D grading criteria. If this is the case, you will benefit significantly from learning how to treat your customers like animals, from classifying them as Elephants, Tigers, Cats and Kittens and interacting with them according to their relationship not according to their actual or perceived monetary value. There is no disagreement from any seasoned business development professional, learning and development specialist, or successful entrepreneur that relationships are the key to successful outcomes. None of these people, however, can explain why this is the case in a way that provides less experienced staff with a framework that allows them to operate as efficiently and effectively as they do. The VALUE Encounter approach is counter-intuitive. It is revolutionary in terms of conventional business development techniques, is replicable and will rapidly increase your commercial effectiveness.

Do you think the world is going to shit? And that manners are being thrown out the window? And that common sense and common courtesy are becoming uncommon? And that you are now dealing with idiots that bit too often? You are not alone. We are all collectively treating each other worse than ever before. We talk to each other like dickheads. We drive like wankers. We leave piss on the toilet seat. We shake hands as if they’ve turned into floppy fish. We treat money as the be-all and end-all. Yann thinks this is down to us slowly losing touch with our own humanity. In other words, we care more about ourselves than the person next to us. Sure, capitalism and technology are partly to blame. But at the end of the day, if we don’t start treating each other a little better, we’re all truly fucked. There’s no way in hell we’ll be able to work together long enough to resolve the catastrophic problems coming our way. To that end, ‘don’t be stupid, idiot’ is chock full of 120+ hilarious, sweary, sarcastic, hard-hitting rants about everyday things that everyday idiots do, with quasi-serious, tongue in cheek exercises to help idiots be less idiotic. Each rant also has a QR code or link to share with that idiot of a friend who needs to read it! Rants include: Queue cutting Cancel culture Buying rounds Splitting the bill Holding the door open Ignoring reserved seating Treating pets as humans Tailgating Reclining plane seats Taking the mick Conspiracy theorists & many more! No one is innocent of being an idiot, including you. It is impossible to read this book and not realise at least one or two ways in which you’ve started to not give a shit about your fellow human. Yann hopes that, instead of being a little bitch about it, you’ll use all the reality checks you’ll receive to become a better person who is more aware of how their actions affect others. Entertainment: Guaranteed Fucks Given: Zero Legitimate Reviews “Brilliant!! But it can’t go on our best seller’s list because most of our readers are idiots” – Some shit newspaper “Bought for my idiot friend. Was a prick, still is but at least he knows it now!!” – An idiot “The perfect stupid gift for my boyfriend/husband/dad/brother!! They can be a right wanker!” – Wanker-loving idiot Get the book now, you muppet. Yann doesn’t care whether you buy it as a Secret Santa piss-take for colleagues, a really stupid gift for Christmas, a birthday present for people you don't like, for bloody Mother’s and Father’s day, or just because you like books taking the mick. Just buy the thing and start your journey towards being less of a prick. Still don’t know if ‘don’t be stupid, idiot’ is for you? If you enjoyed Mark Manson’s, ‘The subtle art of not giving a f*ck’, Laura Clery’s, ‘Idiots’, Thomas Erikson’s, ‘Surrounded by idiots’ or Karl Pilkington’s, ‘An idiot abroad’, you’ll love this! You’ll also feel right at home if you relate to the logic and pull no punches style of outspoken people like Ricky Gervais, Jeremy Clarkson, Piers Morgan and James Haskell.

For readers of The Second Machine Age or The Soul of an Octopus, a bold, exciting exploration of how building diverse kinds of relationships with robots—inspired by how we interact with animals—could be the key to making our future with robot technology work There has been a lot of ink devoted to discussions of how robots will replace us and take our jobs. But MIT Media Lab researcher and technology policy expert Kate Darling argues just the opposite, suggesting that treating robots with a bit of humanity, more like the way we treat animals, will actually serve us better. From a social, legal, and ethical perspective, she shows that our current ways of thinking don’t leave room for the robot technology that is soon to become part of our everyday routines. Robots are likely to supplement—rather than replace—our own skills and relationships. So if we consider our history of incorporating animals into our work, transportation, military, and even families, we actually have a solid basis for how to contend with this future. A deeply original analysis of our technological future and the ethical dilemmas that await us, The New Breed explains how the treatment of machines can reveal a new understanding of our own history, our own systems, and how we relate—not just to nonhumans, but also to one another.

You don’t have to be an animal rights activist to take an interest in how we treat other creatures. All of us, with few exceptions, use animals in some way: for food, research, recreation and companionship. In Britain we eat around a billion chickens every year, while 60% of all mammals on Earth, by biomass, are now livestock. In 2020, approximately 2.88 million scientific procedures involving living animals were carried out in Great Britain. Because all this happens in our name, as consumers and citizens we have a duty to understand, to care and to exert some influence over how animals are used. But because such use is ingrained in our daily lives and largely happens behind closed doors, we are barely aware of it. The animals deserve better. Understanding the inconsistencies in our attitudes, in the law and in what is deemed acceptable practice is an important first step. This timely and incisive book makes compelling reading for anyone who has an interest in animals, whether wild or domestic, free-living or captive, people intrigued about how their food is produced, and those keen to make informed and intelligent decisions.

Instant National Bestseller! Wall Street Journal and USA Today Bestseller! Three-time New York Times bestseller Adam Carolla is back to take on social media, social justice warriors, and a society gone to s**t. As seen on Fox News's Fox & Friends! “As the revolution reaches its final, most humorless stage, there’s no better, braver, or more insightful observer than Adam Carolla. You may feel despondent about what’s happening right now. This book will remind you that you should also be amused.”—Tucker Carlson In I’m Your Emotional Support Animal, Adam Carolla examines how our culture went careening off a cliff. We used to have one that created real warriors who fought world wars. Now it spawns social justice warriors who fight Twitter wars. He takes on those who are traumatized by Trump and “emotional support animal” owners who proclaim their victimhood at every airport. He stands up for the collateral damage of the #MeToo movement and for freedom of speech on “safe space” filled college campuses. Examining the calculated commercials churned out by Madison Avenue, like the ones about cars “made with love,” Carolla rants on ads designed to either bum us out or make us think the corporation is run by Mr. Rogers. Turning to social media, Adam takes down the “hashtag heroes” who signal their virtue daily from atop Twitter mountain. And in the era of the Roomba, performances by dead celebrity holograms, and meals-on-demand delivery services, he looks down the road at our not-so-bright future as a species. “Adam and I agree on absolutely nothing but he’s a sharp, smart, funny guy to disagree with. And there’s a human heart under all the gruffness, snark, and melted cheese.”—Patton Oswalt Frank, funny, and utterly unapologetic, this is not a book for those who need a trigger warning, but is THE book for everyone who wants to hit the snooze bar on the “woke” culture.

Ethics and Law in Modern Medicine is a unique book that explores the field of medical ethics and health care decision-making through hypothetical case studies. The truly unique feature of this volume is that each chapter sets forth a hypothetical fact pattern which includes role assignments to encourage participants to actively take part in group discussions and debate the controversial and cutting-edge topics that are presented. Each chapter includes in-depth discussion questions which thoroughly explore issues raised by the hypothetical fact patterns, and suggested readings provide background for participants. Additionally, the volume contains excerpts from key statutes and case law which govern the decision-making process presented in each chapter. The volume covers a wide variety of issues including HIV, the health care rights of minors, consent and confidentiality, assisted reproductive technology, property rights in bodily organs, research ethics, religious freedom and the right to refuse care, rationing of scarce resources, surrogate decision-making, and several other traditional as well as unique ethical, legal, and social issues.

Questioning our conflicting views of the role of animals.