"Case studies in business and language" - cover.

The boom in international trade has brought with it an increased demand for addressing local consumers in their native language and cultural idiom. Given the complex nature and new media involved in communicating with their constituent markets, companies are developing ever more complex tools and techniques for managing foreign-language communication. This book presents select case studies that illustrate the state-of-the-art of language management. It covers a cross-section of sectors, each of which has particular subtleties in language management: • software localization • finance • medical devices • automotive The book also covers a cross-section of topical and strategic issues: • time-to-market (scheduling challenges; simultaneous release in multiple languages) • global terminology management • leveraging Internet, intranet, and email • centralized versus decentralized management models • financial and budgeting techniques • human factors; management issues unique to language projects • technological innovation in language management (terminology tools, automatic translation) The target audience is language professionals involved with the management aspect of language projects. This includes translators and linguists, managers at language-service providers, language managers at manufacturing/service companies, educators and language/translation students. The heart of the book is the concept of the case study, particularly the Harvard Business School case-study model. Industry leaders and analysts provide some 15 case studies covering the spectrum of language applications. Readable and nonacademic — it can serve both as a text for those studying language and translation, as well as those in the field who need to know the “state-of-the-art” in language management.

Virtual worlds such as Second Life, have millions of users worldwide. Virtual world "residents" wield huge purchasing power, and use real money in the online economies. Companies as diverse as Adidas, Jean-Paul Gaultier, and MTV have plunged into these unchartered waters to give their brands a virtual presence, using varied strategies.

This book describes the nature of communication, the implications it has for the theory of translation, and its application to Bible translation.

Turn your passion for languages into a thriving freelance career with this empowering guide from translation expert Cynthia Penovi. In "Translating Dreams into Dollars: The Guide to Success as a Freelance Translator in the US," the seasoned co-owner of Argentum Translations maps out the exact steps aspiring translators need to establish a profitable business doing what they love. From building essential skills to securing clients and completing jobs, this book is the blueprint for launching a flexible, location-independent translation venture. Cynthia emphasizes the business savvy required to thrive in the digital age, providing practical advice on becoming a translator, getting established, finding clients, marketing, setting rates, and more. Whether you desire to work from home or live abroad, this indispensable guide outlines how to craft a rewarding freelance lifestyle. Gain exclusive insights on: The booming translation industry in the U.S. and the wealth of opportunities for qualified translators. Building the essential skills, education, and toolkit to establish yourself as an in-demand language services professional. Step-by-step guidance on creating a successful freelance translation career from the ground up. Strategies for securing high-value clients, conveying your unique expertise, and fostering strong business relationships. Navigating your first translation assignments smoothly and confidently. An inside look at the future of translation, including machine translation, AI, and staying ahead of trends. Clear action steps for continual growth and advancement. This straightforward guide uncovers the exact framework aspiring translators need to turn their passion into a prosperous vocation. Stop dreaming and start reading - order your copy of "Translating Dreams Into Dollars" today!

Through tenacity, struggle, and untiring action, each person can raise the level of his own possibilities up to that of the difficulties represented by certain accomplishments still unattainable for him. Those who want to succeed should therefore, before acting, aim at enlarging their realizing faculties. Our aim in the present work will be precisely that of enabling each person to draw from his own aptitudes the widest possible range of results.