Transforming Our Image, Building Our Brand
Title | Transforming Our Image, Building Our Brand PDF eBook |
Author | Valerie J. Gross |
Publisher | Bloomsbury Publishing USA |
Pages | 188 |
Release | 2012-11-08 |
Genre | Language Arts & Disciplines |
ISBN | 1598847716 |
This book describes a groundbreaking concept that enables public libraries—and librarians—to become indispensable by following a "Three Pillars" educational approach, and by replacing traditional terms with powerful, intuitive, value-enhanced terminology that everyone understands. While there is no question that what librarians and library professionals do is critically important, the ways in which these roles and responsibilities are described can mean the difference between being valued as essential to the community or considered optional. Something as simple as a choice of words can determine what is valued—and consequently what gets funded, and what gets canceled. Transforming Our Image, Building Our Brand: The Education Advantage examines how the "Three Pillars" approach harnesses the power of language to enhance respect, generate increased perceived value, and garner funding. The power stems from positioning all that library professionals do under three, easy-to-remember "pillars," and replacing typical library terms and phrases with bold, value-enhanced terminology that commands value—language that people outside of the field can immediately understand. This book is essential reading for public library staff members at all levels of the organization, especially those in leadership roles; and its root concepts are applicable for all other library types as well.
Transforming Our Image, Building Our Brand
Title | Transforming Our Image, Building Our Brand PDF eBook |
Author | Valerie J. Gross |
Publisher | Bloomsbury Publishing USA |
Pages | 335 |
Release | 2012-11-08 |
Genre | Language Arts & Disciplines |
ISBN |
This book describes a groundbreaking concept that enables public libraries—and librarians—to become indispensable by following a "Three Pillars" educational approach, and by replacing traditional terms with powerful, intuitive, value-enhanced terminology that everyone understands. While there is no question that what librarians and library professionals do is critically important, the ways in which these roles and responsibilities are described can mean the difference between being valued as essential to the community or considered optional. Something as simple as a choice of words can determine what is valued—and consequently what gets funded, and what gets canceled. Transforming Our Image, Building Our Brand: The Education Advantage examines how the "Three Pillars" approach harnesses the power of language to enhance respect, generate increased perceived value, and garner funding. The power stems from positioning all that library professionals do under three, easy-to-remember "pillars," and replacing typical library terms and phrases with bold, value-enhanced terminology that commands value—language that people outside of the field can immediately understand. This book is essential reading for public library staff members at all levels of the organization, especially those in leadership roles; and its root concepts are applicable for all other library types as well.
Librarians and Instructional Designers
Title | Librarians and Instructional Designers PDF eBook |
Author | Joe Eshleman |
Publisher | American Library Association |
Pages | 217 |
Release | 2016-07-29 |
Genre | Language Arts & Disciplines |
ISBN | 0838914780 |
With a firm foundation on best practices drawn from a variety of institutions, this book maps out a partnership between academic librarians and instructional designers that will lead to improved outcomes.
Creating the Sustainable Public Library
Title | Creating the Sustainable Public Library PDF eBook |
Author | Gary L. Shaffer |
Publisher | Bloomsbury Publishing USA |
Pages | 199 |
Release | 2018-03-15 |
Genre | Language Arts & Disciplines |
ISBN | 1440857032 |
Transform any public library into a truly sustainable organization—not just environmentally sustainable, but economically and socially sustainable as well—by following the directions and practices described in this book. Sustainability in the context of ensuring the long-term success of a public library involves more than green initiatives and conserving resources: "sustainability" for libraries also describes efforts to increase their institutions' relevance to their communities as well as to make their programs socially equitable and economically feasible—a substantial challenge. This book is a powerful tool that public librarians, library directors, and library managers can use to create a Triple Bottom Line (TBL) sustainable library, to lead sustainability initiatives in their community, and to identify and adjust their current practices that are considered sustainable to improve performance. The chapters focus on the elements of library sustainability separately, first addressing economic and environmental sustainability before examining the aspects of internal (workforce) and external (community-facing) social sustainability. The author presents numerous case studies throughout the book that enable readers to better understand how the sustainability principles described play out in the real world.
Adding Value to Libraries, Archives, and Museums
Title | Adding Value to Libraries, Archives, and Museums PDF eBook |
Author | Joseph R. Matthews |
Publisher | Bloomsbury Publishing USA |
Pages | 360 |
Release | 2016-03-28 |
Genre | Language Arts & Disciplines |
ISBN |
This book explains the concept of adding value and shows staff at libraries and other organizations why they need to take steps now to ensure they are adding new value to their communities—whether it be a local town or neighborhood, a faculty and student body, or a school. Value is at the core of every organization's purpose. Without value, organizations die. Libraries—as well as museums, archives, and galleries—have traditionally added value to their communities through their collections and services, but yesterday's collections and services are no longer enough. In order to remain sustainable, today's libraries, archives, museums, and galleries must explore new ways to add value that resonate in the lives of their customers. This unique book explains how addressing the "5 C's" of adding value—content, context, connection, collaboration, and community—enables organizations to find new ways to invigorate their services, better serve their communities, and thrive today and tomorrow. It addresses adding value in the context of other key topics, such as crowdsourcing, embedded librarianship, makerspaces, self publishing, and repurposing spaces. Filled with charts, tables, screenshots, and other visual representation, this is a useful and provocative guide that anyone interested in vesting in the successful future of libraries, archives, and museums needs to read.
Engaging Babies in the Library
Title | Engaging Babies in the Library PDF eBook |
Author | Debra J. Knoll |
Publisher | American Library Association |
Pages | 137 |
Release | 2016-05-26 |
Genre | Language Arts & Disciplines |
ISBN | 0838914454 |
With Knoll’s guidance, children‘s librarians will be informed and inspired to rise to the challenge of providing quality service to babies, toddlers, and care providers.
The Company Image
Title | The Company Image PDF eBook |
Author | Elinor Selame |
Publisher | |
Pages | 248 |
Release | 1988-09-23 |
Genre | Business & Economics |
ISBN |
With so many similar or seemingly identical corporations, products and services vying for attention, why is it that some prosper while others fail? This question and many related questions and issues are clearly examined in this book, which shows why a positive, attention-getting corporate image is one of the most important marketing tools for any company. Using several case studies to illustrate key points, it explains what a corporate identity is, why it is important, and how to determine if a company needs a new or revised one. Also discusses how to choose a corporate symbol that sends out the right message, with several annotated illustrations of corporate seals and logos, and examines the responsibilities and alternatives in communicating a new corporate image. Other topics cover packaging and creating brand image as strategic marketing tools; how architectural design can be a powerful statement of company image; using advertising to project a positive corporate image; and issues related to marketing and corporate image-making in the international arena.