Meet Noddy the wooden boy who comes to life in Enid Blyton's most enduringly popular creation, now starring in a brand-new TV animation. 'Investigate!' is theme of the first lavish full-colour picture book published to celebrate the brand-new CGI TV series that brings Noddy to a new generation of children. Noddy is Toyland's new detective. If there's something lost, missing or unusual happening in Toyland, Noddy and his friends Bumpy Dog and Revs the Car are the investigating dream team who find out what's going on and how to make things right. With the help of his Who-What-Where book, Noddy asks questions and uncovers clues to solve the mystery and save the day.

Every living American adult likely prized one childhood toy that featured the happy image of an animated cartoon or comic strip character. There is an ever-growing market for these collectibles, and stacks of books pose as pricing guides. Yet Tim Hollis is the first to examine the entire story of character licensing and merchandising from a historical view. Toons in Toyland focuses mainly on the post-World War II years, circa 1946-1980, when the last baby boomers were in high school. During those years, the mass merchandising of cartoon characters peaked. However, the concept of licensing cartoon characters for toys, trinkets, and other merchandise dates back to the very first newspaper comics character, the Yellow Kid, who debuted in 1896 and was soon appearing on a variety of items. Eventually, cartoon producers and comic strip artists counted on merchandising as a major part of their revenue stream. It still plays a tremendous role in the success of the Walt Disney Company and many others today. Chapters examine storybooks (such as Little Golden Books), comic books, records, board games, jigsaw puzzles, optical toys (including View-Master and Kenner's Give-a-Show Projector), and holiday paraphernalia. Extending even beyond toys, food companies licensed characters galore--remember the Peanuts characters plugging bread and Dolly Madison snacks? And roadside attractions, amusement parks, campgrounds, and restaurants--think Yogi Bear and Jellystone Park Campgrounds--all bought a bit of cartoon magic to lure the green waves of tourists' dollars.

A game that's fun for all ages! Some assembly required. . . . . . Step One: Open Box Warning: Some Pieces May Have Sharp Edges Former art student Toby Morris is twenty-five, and she knows she's supposed to be out there . . . somewhere . . . building a career by day and filling up her nights with an endless parade of men. Instead, she's working at Toyland, designing instruction sheets for one of the biggest toy companies around . . . and if she never sees hot pink doll hair, cardboard game spinners, or glow-in-the-dark mini race cars again, it'll be too soon. Step Two: Insert Metal Tab (a) Into Plastic Base (b) Toby is bored . . . what she needs is some excitement, some change in the emotional weather. And she gets it the day she tunes into the weekend TV news and gets a good look at cute meteorologist J.P. Cody. Suddenly, the clouds break, and Toby decides to make J.P. her very own action figure. Only trouble is, J.P. has no idea who Toby is. At least, not yet . . .

Appliqué a whimsical Christmas quilt, pillow, and wall hanging with Piece O' Cake Designs! Choose colorful cotton fabric or felted wool and sew a project in two merry colorways. Includes detailed instructions for wool appliqué and needle turn appliqué.

A timeless collection of 21 Toyland stories to read and share by Enid Blyton, one of the world's best-loved children's authors. Jolly the sailor doll and Tiptoe the fairy doll have had enough. The other toys are terribly mean and don't like it when Jolly sings his jolly sailor songs. They decide to leave and take the express train to Toyland where they will meet all sorts of extraordinary characters like the Wobbly Mr To-and-Fro and the funny Clockwork Clown. Ideal for reading aloud or for confident readers to enjoy alone. Enid Blyton has been delighting readers for more than seventy years with her endless summers of magic, fun and adventure. Enid's best-loved characters include Noddy the wooden boy, Timmy the dog from The Famous Five and the mischievous twins Pat and Isabel O'Sullivan from the much-loved boarding school series St Clare's! The Toyland Story Collection was first published in 1944 (also called Tales of Toyland). This edition contains the original text and illustrations by Grace Lodge. The collection contains the following 21 stories: The Poor Fairy Doll, Off to Toyland, Toyland at Last!, Tiptoe and Jolly Give a Party, The Unlucky Clockwork Clown, Where Has Jolly Gone?, Jolly is a Sailor, Mr To-and-Fro's Birthday Party, How Bruiny Came to Live Next Door, A Grand Visitor, We Don't Want to Go to Bed, Mr Put-Em-Right, What Wonderful Adventures, The Girl Who Was Afraid of Dogs, A Tin of Yellow Polish, The Lost Motor Car, The Strange Butterfly, A Present for Granny, The Quarrelsome Bears, The Toy Telephone, Toy Town Adventures

An amazing new search-and-find adventure from the creative mind of renowned photographer and author Walter Wick. Amazing photographs accompany a search-and-find story by Walter Wick, the creator of award-winning picture books, the author and photographer of the New York Times bestselling Can You See What I See? series, and the photographer of the bestselling I Spy series. CAN YOU SEE WHAT I SEE? TOYLAND EXPRESS, the eighth title in the bestselling search-and-find series, follows the life of a toy train from the workshop to the attic, only to be rescued at a yard sale and brought to life once again in a new home. As readers search for more than 250 hidden objects, they will also notice how the train takes on various transformations along its journey.

An eye-popping, unauthorized exposé of the House of Barbie from the New York Times–bestselling author of The Kardashians and Crazy Rich. From Boise to Beijing, Mattel’s toys dominate the universe. Its no fun-and-games marketing muscle reaches some 140 countries, and its iconic products have been a part of our culture for generations. Now, in this intriguing and entertaining exposé, New York Times–bestselling author Jerry Oppenheimer places the world’s largest toy company under a journalistic microscope, uncovering the dark side of toy land, and exploring Mattel’s oddball corporate culture and eccentric, often bizarre, cast of characters. Based on exclusive interviews and an exhaustive review of public and private records, Toy Monster exposes Mattel’s take-no-prisoners, shark-infested corporate style. Throughout this scrupulously reported, unauthorized portrait, you’ll discover how dangerous toys are actually nothing new to Mattel, and why its fearsomely litigious approach within the brutal toy business has helped their products dominate potential rivals such as Bratz. Engaging and accessible, Toy Monster shows you why today’s toy business isn’t always fun and games. “Oppenheimer . . . has now trained his sights on the world’s biggest toy company—its egos, scandals and flawed products. In his toyland, nothing is cute.” —The Wall Street Journal “Oppenheimer takes a tour of Mattel’s seamier side, highlighting its dubious corporate practices and kooky cast in this scathing portrait . . . Fast-paced and engaging, this exposé will absorb readers until the last page and will forever change the way they think about the company.” —Publishers Weekly “Thoroughly researched, beautifully written, Oppenheimer’s opus contains all the intrigue and drama of an epic novel.” —C. David Heymann, New York Times–bestselling author