Tiger Woods is not just the best golfer in the world. He is also one of the biggest celebrities on the planet. But Tiger has not let success go to his head. He is still one of the hardest-working golfers on the PGA tour. Follow Tiger’s career from when he first picked up a golf club at nine months old to his most recent major golf championship.

A biography of the black and Asian young man who has established himself as one of the all-time greatest golfers at a young age.

A new and updated edition of the hugely successful Learning Revolution. >

This fully updated edition of the classic Eight-Step Swing reveals the best advice from the top golf school in America, offering a detailed explanation of the true fundamentals of the golf swing. PGA Master Instructor Jim McLean, who has coached many of the game's greatest professionals, has incorporated his latest research into the art and science of the golf swing, breaking it down into a new building block approach. In this indispensable instructional manual, McLean presents the innovative swing system that has helped championship winners like Tom Kite, Alexis Thompson, Cristie Kerr, and Bernhard Langer elevate their game. With characteristic clarity and expertise, McLean breaks down the swing action into the eight key checkpoint positions that will build a grooved, repeatable, and mechanically sound swing. Helpful practice tips, drills, and mental exercises supplemented with technically accurate photographs and more than 50 new illustrations keep you on track. McLean also presents brilliant strategies and advice for the long game, the short game, the mental game, and overall game management to boost your performance to the next level no matter how long you've been playing.

Ethics in Sport, Third Edition, offers 32 essays by well-known authors. These essays explore the roots of the ethical and moral dilemmas so prevalent in sport culture today. Nearly half the essays are new to this edition.

In Strategic Brand Management, Alexander Chernev, professor of marketing at the renowned Kellogg School of Management at Northwestern University, lays out a systematic approach to understanding the key principles of building enduring brands. This book presents a cohesive framework for brand management that delineates the unique role of brands as a means of creating market value. Topics covered include developing a meaningful value proposition, designing brand attributes, developing an impactful brand communication campaign, managing brand portfolios, cobranding, brand repositioning and realignment, managing brand extensions, measuring brand impact, the legal aspects of protecting the brand, and developing a strategic brand management plan. Clear, succinct, and practical, Strategic Brand Management is the definitive text on building strong brands.

Social Issues in Sport, Third Edition, explores common questions and issues about sport and its relation to society through various sociological and cultural lenses. The text is grounded in practical application and provides social theories through which students may examine real-world issues.