Tides of Innovation in Oceania is directly inspired by Epeli Hau‘ofa’s vision of the Pacific as a ‘Sea of Islands’; the image of tides recalls the cyclical movement of waves, with its unpredictable consequences. The authors propose tides of innovation as a fluid concept, unbound and open to many directions. This perspective is explored through ethnographic case studies centred on deeply elaborated analyses of locally inflected agencies involved in different transforming contexts. Three interwoven themes—value, materiality and place—provide a common thread.

In this new edition of the anthropological classic Exotic No More, some of today’s most respected anthropologists demonstrate the tremendous contributions that anthropological theory and ethnographic methods can make to the study of contemporary society. With chapters covering a wide variety of subjects—the economy, religion, the sciences, gender and sexuality, human rights, music and art, tourism, migration, and the internet—this volume shows how anthropologists grapple with a world that is in constant and accelerating transformation. Each contributor uses examples from their adventurous fieldwork to challenge us to rethink some of our most firmly held notions. This fully updated edition reflects the best that anthropology has to offer in the twenty-first century. The result is both an invaluable introduction to the field for students and a landmark achievement that will set the agenda for critical approaches to the study of contemporary life. Contributors:Ruben Andersson, Philippe Bourgois, Catherine Buerger, James G. Carrier, Marcus Colchester, James Fairhead, Kim Fortun, Mike Fortun, Katy Gardner, Faye Ginsburg, Roberto J. González, Tom Griffiths, Chris Hann, Susan Harding, Faye V. Harrison, Laurie Kain Hart, Richard Jenkins, George Karandinos, Christopher M. Kelty, Melissa Leach, Margaret Lock, Jeremy MacClancy, Sally Engle Merry, Fernando Montero, Matt Sakakeeny, Anthony Alan Shelton, Christopher B. Steiner, Richard Ashby Wilson

Some 40 years ago, Pacific anthropology was dominated by debates about ‘women’s wealth’. These exchanges were generated by Annette Weiner’s (1976) critical reappraisal of Bronis?aw Malinowski’s classic work on the Trobriand Islands, and her observations that women’s production of ‘wealth’ (banana leaf bundles and skirts) for elaborate transactions in mortuary rituals occupied a central role in Trobriand matrilineal cosmology and social organisation. This volume brings the debates about women’s wealth back to the fore by critically revisiting and engaging with ideas about gender and materiality, value, relationality and the social life and agency of things. The chapters, interspersed by three poems, evoke the sinuous materiality of the different objects made by women across the Pacific, and the intimate relationship between these objects of value and sensuous, gendered bodies. In the Epilogue, Professor Margaret Jolly observes how the volume also ‘trace[s] a more abstract sinuosity in the movement of these things through time and place, as they coil through different regimes of value … The eight chapters … trace winding paths across the contemporary Pacific, from the Trobriands in Milne Bay, to Maisin, Wanigela and Korafe in Oro Province, Papua New Guinea, through the islands of Tonga to diasporic Tongan and Cook Islander communities in New Zealand’. This comparative perspective elucidates how women’s wealth is defined, valued and contested in current exchanges, bride-price debates, church settings, development projects and the challenges of living in diaspora. Importantly, this reveals how women themselves preserve the different values and meanings in gift-giving and exchanges, despite processes of commodification that have resulted in the decline or replacement of ‘women’s wealth’.

Examines the challenges of fashion from the nineteenth-century to the present day, from decolonisation to sustainability.

El marketing está presente en la cotidianeidad del ser humano, inmerso en la vida habitual del individuo al navegar en redes sociales, en las calles, mientras se traslada a su centro de trabajo, en los alimentos que consume y en los lugares que visita. En este sentido, las organizaciones advierten los cambios que presenta el entorno para dar una respuesta mediante la generación de satisfactores acordes a las necesidades y deseos que demandan los mercados de consumo. De esta forma las prácticas contemporáneas de marketing, los mercados de consumo y las propuestas de valor contribuyen al desarrollo de la economía de las empresas, por esto se vuelve relevante analizarlas desde distintas perspectivas. Las prácticas del marketing expuestas en esta obra abordan temáticas diversas que van desde el análisis del marketing de nostalgia, en postres tradicionales en el ámbito local, hasta la identificación de factores en el comercio transfronterizo de alimentos de la región, pasando por estudios de localización de restaurantes, la caracterización de influencers gastronómicos en Sonora y el uso del merchandising en productos con sellos de advertencia. En la presente publicación se abordan diferentes escenarios del consumidor desde la óptica del marketing, en los cuales se observan diversas estrategias que en el transcurrir del tiempo han evolucionado y se han fusionado con enfoques éticos y de sustentabilidad. DOI: https://doi.org/10.52501/cc.168

Small islands have received growing attention in the context of climate change. Rising sea-levels, intensifying storms, changing rainfall patterns and increasing temperatures force islanders to deal with and adapt to a changing climate. How do they respond to the challenge? What works, what doesn’t – and why? The present volume addresses these questions by exploring adaptation experiences in small islands across the world’s oceans from various perspectives and disciplines, including geography, anthropology, political science, psychology, and philosophy. The contributions to the volume focus on political and financial difficulties of climate change governance; highlight the importance of cultural values, local knowledge and perceptions in and for adaptation; and question to what extent mobility and migration constitute sustainable adaptation. Overall, the contributions highlight the diversity of island contexts, but also their specific challenges; they present valuable lessons for both adaptation success and failure, and emphasise island resilience and agency in the face of climate change.