This analysis of the human need to persuade offers a new, creative, application of Aristotelian essentialism to human discourse. Using Thomas Aquinas’s adaptation of essentialism as a starting point, Jeffrey J. Maciejewski argues that persuasion is natural to human beings and that it possesses dispositional properties that bring about stages of human action that ultimately harmonize the operations of the mind in addition to harmonizing human relationships. Aquinas’s philosophy of human nature is reviewed and re-examined in order to discover why it is that humans need to persuade themselves and each other. The book should be of considerable interest to scholars of human nature, Thomist philosophy, and those interested in the history of rhetoric and rhetorical theory.

The Rules of Persuasion not only explains exactly how persuasion works in all forms of human communication, but it also presents a clear and effective model you can use to put the elements and chemistry of persuasion to work for you in your personal and professional lives. Using insights and examples from art to history to literature to hip-hop, author Carlos Alvarenga updates and expands ideas first presented in Aristotle’s Rhetoric, adding original observations regarding the role of the audience in persuasion, persuasion in social media, as well as what happens when the rules of persuasion are used to deceive and corrupt audiences—even entire nations. “From Aristotle to Instagram, Carlos Alvarenga weaves together examples from ancient Greek and Roman texts to modern-day art, film, hip-hop, and social media to provide a useful overview of the tools and levers of persuasion in a variety of contexts. Informative and thought-provoking, this book illuminates the exact ways in which words and ideas, persuasively communicated, have shaped people's actions and beliefs from antiquity to the present.” —Jason Steinhauer, bestselling author, History, Disrupted: How Social Media & the Worldwide Web Have Changed the Past “Many of us in the arts struggle to communicate to different audiences in ways that inspire. The insights of Carlos Alvarenga draw on decades of experience helping leaders craft and convey their message. By laying out a clear approach with examples ranging from real-life coaching experiences to ad campaigns to artworks, he transforms the ‘art’ of persuasion into a practical framework that enables readers to sharpen their abilities to influence and motivate others.” —Amy Landau, Ph.D., Director of Education and Interpretation, Fowler Museum at UCLA

'The Playbook of Persuasive Reasoning: Everyday Empowerment and Likeability' provides an easy, practical guide to the strategies of persuasive reasoning, which Gavin Hurley argues is crucial to all effective communication. Helping professionals and students to become better and more likeable communicators, this fundamental “playbook” outlines numerous eye-opening communicative maneuvers for readers of all levels and backgrounds. It offers a unique approach to argumentation and persuasion and moves away from the more conventional methods which are often overtechnical, unnecessarily complex or too science oriented. Hurley demonstrates how to successfully apply these strategies of cooperative argumentation to your life in order to succeed professionally, socially and cerebrally. This he argues, will allow you to empower your messaging and increase your social magnetism. 'The Playbook of Persuasive Reasoning' is a down-to-earth guide on effective rhetorical strategizing. It is written for everyday application, based on everyday examples, and embedded in everyday language. Today, successful communication is a highly sought-after trait by international employers, clients, and customers alike. Gavin Hurley shows how a wide range of people can benefit from learning how to deliver more abstract material in an effective manner: both verbally and written. This guide is particularly appealing for professionals, including business managers, as well as academics and students, including public intellectuals. 'The Playbook of Persuasive Reasoning' is a useful book for anyone wanting to enrich their skills and strengthen their powers of communication in order to have a social and professional advantage.

The Psychology of Persuasion: Understanding Influence and Decision-Making by Sloane Montgomery delves into the heart of human interaction—persuasion and influence. Why do people change their minds? What makes someone alter their behavior or beliefs? Montgomery takes readers on an illuminating journey through the psychological processes that drive persuasion, revealing the underlying mechanisms of decision-making. This book offers a thorough exploration of how we influence others and are influenced in return, whether in one-on-one interactions or within larger social contexts. From the subtleties of compliance and conformity to the dynamics of leadership and group behavior, The Psychology of Persuasion covers it all. Montgomery’s insights will leave you with a deeper understanding of how persuasion works and why it is such a powerful tool in shaping human behavior. Whether you're interested in psychology, communication, or simply want to improve your persuasive skills, this book is an essential read.

This book analyses the case law of the European Court of Human Rights (ECtHR) from the point of view of argumentative tools used by the Court to persuade the audience – States, applicants and public opinion – of the correctness of its rulings. The ECtHR judgments selected by the authors concern justification of some of the most difficult issues. These are matters related to human life, human dignity and the right to self-determination in matters concerning one’s private life. The authors looked for paths and repetitive patterns of argumentation and divided them into three categories of argumentative tools: authority, deontological and teleological. The work tracks how ECtHR judges aim to find a consensual, universal and, at the same time, pragmatic and axiologically neutral narrative on the collisions of rights and interests in the areas under discussion. It analyses whether the voice of the ECtHR carries the overtones of an ethical statement and, if so, to which arguments it appeals. The book will be of interest to academics and researchers working in the areas of jurisprudence, human rights law, and law and language.