Enterprise One to One has taken its place alongside Don Peppers and Martha Rogers's The One to One Future as a marketing classic on how to sell more products to fewer customers through one-to-one marketing. In this brave new world, where microchip technology is making it possible for businesses to know their customers better than ever before, there is incredible opportunity to build unbreakable customer relationships. Peppers and Rogers explain the strategies needed to achieve killer competitive advantages in customer loyalty and unit margin. Among the things Enterprise One to One teaches are how to improve customer retention, not just incrementally but dramatically; how to increase your share of each customer's business over time; how to protect and increase your unit margin; and how to make the transition to the Interactive Age with today's new technologies. Enterprise One to One is the bible for successful marketing in today's competitive, high-tech world. From the Trade Paperback edition.

This groundbreaking account of the development of American business from the colonial period to the present explains that the history of the United States can best be understood not as a search for freedom—but as a search for wealth and prosperity. The Land of Enterprise charts the development of American business from the colonial period to the present. It explores the nation’s evolving economic, social, and political landscape by examining how different types of enterprising activities rose and fell, how new labor and production technologies supplanted old ones—and at what costs—and how Americans of all stripes responded to the tumultuous world of business. In particular, historian Benjamin Waterhouse highlights the changes in business practices, the development of different industries and sectors, and the complex relationship between business and national politics. From executives and bankers to farmers and sailors, from union leaders to politicians to slaves, business history is American history, and Waterhouse pays tribute to the unnamed millions who traded their labor (sometimes by choice, often not) or decided what products to consume (sometimes informed, often not). Their story includes those who fought against what they saw as an oppressive system of exploitation as well as those who defended free markets from any outside intervention. The Land of Enterprise is not only a comprehensive look into our past achievements, but offers clues as to how to confront the challenges of today’s world: globalization, income inequality, and technological change.

Digitising Enterprise in an Information Age is an effort that focuses on a very vast cluster of Enterprises and their digitising technology involvement and take us through the road map of the implementation process in them, some of them being ICT, Banking, Stock Markets, Textile Industry & ICT, Social Media, Software Quality Assurance, Information Systems Security and Risk Management, Employee Resource Planning etc. It delves on increased instances of cyber spamming and the threat that poses to e-Commerce and Banking and tools that help and Enterprise toward of such threats. To quote Confucius, “As the water shapes itself to the vessel that contains it, so does a wise man adapts himself to circumstances.” And the journey of evolution and progression will continue and institutions and enterprises will continue to become smarter and more and more technology savvy. Enterprises and businesses across all genre and spectrum are trying their level best to adopt to change and move on with the changing requirements of technology and as enterprises and companies upgrade and speed up their digital transformations and move their outdate heirloom systems to the cloud, archaic partners that don't keep up will be left behind. Note: T&F does not sell or distribute the Hardback in India, Pakistan, Nepal, Bhutan, Bangladesh and Sri Lanka.

Art is big business, with some artists able to command huge sums of money for their works, while the vast majority are ignored or dismissed by critics. This book shows that these marginalized artists, the "dark matter" of the art world, are essential to the survival of the mainstream and that they frequently organize in opposition to it. Gregory Sholette, a politically engaged artist, argues that imagination and creativity in the art world originate thrive in the non-commercial sector shut off from prestigious galleries and champagne receptions. This broader creative culture feeds the mainstream with new forms and styles that can be commodified and used to sustain the few artists admitted into the elite. This dependency, and the advent of inexpensive communication, audio and video technology, has allowed this "dark matter" of the alternative art world to increasingly subvert the mainstream and intervene politically as both new and old forms of non-capitalist, public art. This book is essential for anyone interested in interventionist art, collectivism, and the political economy of the art world.

An incisive look at the intellectual and cultural history of free enterprise and its influence on American politics Throughout the twentieth century, "free enterprise" has been a contested keyword in American politics, and the cornerstone of a conservative philosophy that seeks to limit government involvement into economic matters. Lawrence B. Glickman shows how the idea first gained traction in American discourse and was championed by opponents of the New Deal. Those politicians, believing free enterprise to be a fundamental American value, held it up as an antidote to a liberalism that they maintained would lead toward totalitarian statism. Tracing the use of the concept of free enterprise, Glickman shows how it has both constrained and transformed political dialogue. He presents a fascinating look into the complex history, and marketing, of an idea that forms the linchpin of the contemporary opposition to government regulation, taxation, and programs such as Medicare.

To survive in the new, competitive digital economy of artificial intelligence and the Internet of Things, companies will have to change their management models. The company of linear, incremental growth is becoming obsolete. Moonshot leaders like Elon Musk or Jeff Bezos aspire to bringing about massive transformations. These visionaries seek radical solutions to big problems through enabling technologies that are easily scalable and yield increasing returns with decreasing marginal costs that in many cases approach zero. In his book Journey of the Future Enterprise, Jorge Calvo explains what the disruptive change of the Fourth Industrial Revolution consists of, what moonshot leadership is and what exponential organizations (ExOs) are, and having set out the conceptual framework, explains how to gear companies toward the new economy. In short, this resource-packed book is written for those who want to be part of this change, for those who are suffering the impact of this radical transformation, for those who feel lost as a result of the complexity and speed of the changes that are taking place, and for those who want to better understand the drivers of the Fourth Industrial Revolution.

Here, in a wittily told and deeply insightful history, is a complete set of portraits of America's greatest generators of wealth. Only such a collective study allows us to appreciate what makes the great entrepreneurs really tick. As H.W. Brands shows, these men and women are driven, they are focused, they deeply identify with the businesses they create, and they possess the charisma necessary to persuade other talented people to join them. They do it partly for the money, but mostly for the thrill of creation.