Offers advice on real-world practices, professional do's and don'ts, and business rules for those in the graphic arts.

Buy now to get the main key ideas from Blair Enns's The Win Without Pitching Manifesto For creative businesses that sell ideas or advice, pitching to clients may mean parting with their work for free. In The Win Without Pitching Manifesto (2010), business coach Blair Enns offers a better way for creative businesses to gain clients. Using his practical advice, creative businesses can avoid the trap of commoditization, set themselves apart in a crowded marketplace, and build a sustainable and profitable business model based on trust and expertise.

Learn financial and business lessons from some of the biggest frauds in history Why does financial fraud persist? History is full of sensational financial frauds and scams. Enron was forced to declare bankruptcy after allegations of massive accounting fraud, wiping out $78 billion in stock market value. Bernie Madoff, the largest individual fraudster in history, built a $65 billion Ponzi scheme that ultimately resulted in his being sentenced to 150 years in prison. People from all walks of life have been scammed out of their money: French and British nobility looking to get rich quickly, farmers looking for a miracle cure for their health ailments, several professional athletes, and some of Hollywood’s biggest stars. No one is immune from getting deceived when money is involved. Don’t Fall For It is a fascinating look into some of the biggest financial frauds and scams ever. This compelling book explores specific instances of financial fraud as well as some of the most successful charlatans and hucksters of all-time. Sharing lessons that apply to business, money management, and investing, author Ben Carlson answers questions such as: Why do even the most intelligent among us get taken advantage of in financial scams? What make fraudsters successful? Why is it often harder to stay rich than to get rich? Each chapter in examines different frauds, perpetrators, or victims of scams. These real-life stories include anecdotes about how these frauds were carried out and discussions of what can be learned from these events. This engaging book: Explores the business and financial lessons drawn from some of history’s biggest frauds Describes the conditions under which fraud tends to work best Explains how people can avoid being scammed out of their money Suggests practical steps to reduce financial fraud in the future Don’t Fall For It: A Short History of Financial Scams is filled with engrossing real-life stories and valuable insights, written for finance professionals, investors, and general interest readers alike.

Dramatically grow your client base following pragmatic and insightful advice by bestselling author Doug Fletcher How to Win Client Business When You Don't Know Where to Start: A Rainmaking Guide for Consulting and Professional Services serves as an invaluable and indispensable guide for everyone in the business of selling professional and consulting services. Author Doug Fletcher dives deeply into the five skills required to "make it rain": Create Your Personal Brand Identity Demonstrate Your Professional Expertise Build Your Professional Ecosystem Develop Trust-Based Relationships Practice Everyday Success Habits How to Win Client Business When You Don't Know Where to Start provides a masterclass in teaching the practical techniques and concrete strategies that professional services providers were never taught in school or on the job. Pragmatic lessons take the place of the vaguely defined principles found in competing books to turn readers from sales novices into rainmakers. Written by the same celebrated author who brought readers the best-selling book How Clients Buy, How to Win Client Business When You Don't Know Where to Start is perfect for any professional services provider or consultant who seeks to dramatically increase their book of business.

Living the Dream is a business book for creative people. It provides the insights and action steps they need to confidently put their skills and passions to work, to make the best business decisions possible, all in service of the ultimate goal--to make a living doing what they love. This inter-disciplinary, no-holds barred guidebook is for emerging and established creative small business owners. It delivers management, marketing ideas, and principles that can make independent creative work stress free and financially rewarding. Living the Dream is void of useless references to big companies, celebrity CEOs, or industry inbreeding. Instead, it gives creative people the real goods on proven business-building strategies without all the mumbo jumbo. This powerhouse of a book is focused on how to be successful and creative as a freelancer or small business owner. Through interviews, case studies, and features, the industry pros and subject matter experts provide the wisdom, objectivity, and context that creatives need. It's all about being creative and getting paid.

This volume builds on Roger Darnell’s The Communications Consultant’s Foundation by providing insider knowledge gained over the past three decades atop the field of communications consulting, incorporating lessons learned serving businesses in the global creative industry. Going beyond the basics of a communications consulting business, this book parses and distills the knowledge of top business management luminaries, helping readers build and expand their expertise to heighten their opportunities, and maximize all aspects and phases of their businesses, from start-up through to succession. It discusses essential topics including: • The business of running a PR agency, with emphasis on landing clients and honing expertise to remain exceptional • Advanced PR practices including investor relations and strategic planning • Agency expansion, addressing growth and exit strategies Working PR professionals, entrepreneurs, students, and recent graduates will appreciate high-level insights from a seasoned business owner, as well as templates for proposals, campaign planning, and more. Read with The Communications Consultant’s Foundation or on its own, this book will lead readers on life-changing journeys and help a new generation of smart communicators take their professional pursuits to the highest levels.