OUTTHINK, OUTPACE AND OUTPERFORM THE COMPETITION Now revised and updated with new applications and practical tools to better use your brain in business If you think your business can’t get any better, think again. Thanks to the power of Whole Brain® Thinking, you can apply what we know about thinking and the brain to transform your organization at every level. Whether you’re struggling to keep up with a changing market, stuck with a tired business model, or challenged by difficult colleagues, the proven methods in this updated guide will help you to: IDENTIFY how you and others prefer to think IMPROVE your communication skills INSPIRE creative thinking in yourself and others INNOVATE faster and work more efficiently IMPLEMENT changes throughout your organization INCREASE productivity and beat the competition Every business runs on thinking. This book gives you practical tools to assess others’ mindsets and get more intentional about how you use your thinking—and how to best engage the thinking of those around you. Filled with essential charts, engaging examples, exercises, and action steps, The Whole Brain Business Book shows you how to rethink your business, prepare for the future,realign your goals, and reinvigorate your team—by putting your whole brain to work. This revised and expanded edition features the latest brain research, updated real-world examples, and more actionable content than ever before. In addition to new stories, data and “mind-hacks”, you’ll find Herrmann’s timeless tips for getting unstuck, identifying the four thinking preferences, and applying research-based techniques that have been proven to work in any business environment around the world. By building and strengthening your thinking agility, you’ll be able to work more effectively with others—and leverage the best thinking around—so you can avoid costly delays, missed opportunities, and other business risks. Using the book’s point-by-point action steps, insightful case studies, and emerging thought trends, you can really put your mind to work—and get brilliant results. The Whole Brain Business Book will help optimize your management approach, align your organization and strategy, and fully engage your own brain as well as the brains of others to work smarter, faster, and better than you ever thought possible. Ned Herrmann pioneered the Whole Brain Thinking approach and is renowned for his bestselling books and research on thinking and its role in creativity, learning, and business. Ann Herrmann-Nehdi is CEO of Herrmann International and an internationally recognized speaker, author, and thought leader on applying what we know about the brain to improve business performance.

The long-awaited update of the classic guide to outperforming the competition using Herrmann International's trademark Whole Brain Methodology Packed with new research, updated examples, and more actionable content, The Whole Brain Business Book outlines four basic thinking styles--administrator, talker, problem-solver, dreamer--corresponding to the four quadrants of the brain and explains that many are dominated by only one quadrant. By getting out of the "brain rut" and channeling all four quadrants, business people and organizations can become more flexible, creative, and competitive. Herrmann-Nehdi uses her extensive research and experience working with her father and expert practitioners across the globe to highlight new research developments, replace outdated information, incorporate new stories and real-world examples while building on the core applications of The Whole Brain Business Book.

Providing clear, expert guidance to help engineers make a smooth transition to the management team, this a newly revised and updated edition of an Artech House bestseller belongs on every engineer’s reference shelf. The author’s 30-plus year perspective indicates that, while most engineers will spend the majority of their careers as managers, most are dissatisfied with the transition. Much of this frustration is the result of lack of preparation and training. This book provides a solid grounding in the critical attitudes and principles needed for success. The greatly expanded Second Edition adds critical new discussions on the development of healthy teams, meeting management, delegating, decision making, and personal branding. New managers are taught to internalize the attitudes and master the associated skills to excel in, and be satisfied with the transition to management. The book explains how to communicate more effectively and improve relationships with colleagues. Professionals learn how to use their newly acquired skills to solve immediate problems. Moreover, they are shown how to apply six fundamental principles to their on-going work with engineering teams and management. Supplemental material, such as templates, exercises, and worksheets are available at no additional cost at ArtechHouse.com.

Over five editions, How to Market Books has established itself as the standard text on marketing for both the publishing industry and the wider creative economy. Industry professionals and students of Publishing Studies rely on the techniques and tactics in this invaluable book. With the publishing industry changing fast, and the marketing and selling of content now delivered worldwide through technology, this much needed guide highlights the critical role of the marketeer, and the strategies and techniques at their disposal. The book’s approach is logical and calming; beginning with marketing theory and moving into how this works in practice. Readers benefit from a blend of practical advice on how to organise and deliver marketing plans – and an objectivity which supports their future management of issues not yet on the horizon. Thoroughly updated, this 6th edition maintains the book’s popular, accessible and supportive style, and now offers: A fully international perspective for today’s global industry New case studies to illustrate changing industry issues and application Completely updated coverage of digital and social marketing and GDPR Topical updates, more case studies and tips on getting work in publishing on a companion website Detailed coverage of individual market segments, bringing relevance to every area of publishing

Resilient Health: Leveraging Technology and Social Innovations to Transform Healthcare for COVID-19 Recovery and Beyond presents game-changing and disruptive technological innovations and social applications in health and mental health care around the world for the post-COVID age and beyond, addressing the urgent need for care. In this first-of-its kind comprehensive volume, experts and stakeholders from all sectors - government and the public and private sectors - offer models and frameworks for policy, programming, and financing to transform healthcare, address inequities, close the treatment gap, and “build back better,” especially for under-resourced vulnerable communities globally, to “leave no one behind” and advance development globally. Contributions from world experts cover 8 essential parts: The context and challenges for resilient health systems to shape the future; developments and directions (AI, VR, MR, IVAs and more); an innovations toolbox, also targeted for special populations and settings (women, youth, ageing, migrants, disabled persons, indigenous peoples, in the workplace); the role of stakeholders (governments, the public and private sector); forums and networks; innovative financing; resources, lessons learned and the way forward. Addresses the “hot” topic today in the ever-emerging landscape of disruptive digital healthcare delivery, covering critical issues and solutions in digital health, big data, and artificial intelligence as well as benefits and challenges, and ethical concerns Provides case examples of transformative and radical solutions to urgent health needs, especially in remote low-resource settings as well as in less well-covered regions of Central and South America and MENA (Middle East and North Africa) Positions health innovations at the nexus of the global framework of Universal Health Coverage and of the United Nations Sustainable Developing Goals to achieve SDG3 - good health and well-being –at the intersection with climate action, gender equality, quality education, eradication of poverty and hunger, sustainable cities, environmental protection and others. Serves as an exceptional resource, reference, teaching tool, and guide for all stakeholders including civil society and NGOs, government, think tanks, investors, academia, researchers and practitioners, product developers and all policymakers and programmers involved in planning and delivering healthcare, including an extensive section of resources in the digital health space in various categories like publications, conferences, and collaboratives. Provides examples of, and encourages, multi-stakeholder partnerships essential to re-imagine health systems, delivery and access, and to achieve intended healthcare objectives

Filled with essential charts; engaging examples; exercises; and action steps; this book will help optimize your management approach; align your organization and strategy; and fully engage your own brain as well as the brains of others to work smarter; faster; and better than you ever thought possible. --

“One of my favorite books of the year. It completely reshaped how I think about information and how and why I take notes.” —Daniel Pink, bestselling author of Drive A revolutionary approach to enhancing productivity, creating flow, and vastly increasing your ability to capture, remember, and benefit from the unprecedented amount of information all around us. For the first time in history, we have instantaneous access to the world’s knowledge. There has never been a better time to learn, to contribute, and to improve ourselves. Yet, rather than feeling empowered, we are often left feeling overwhelmed by this constant influx of information. The very knowledge that was supposed to set us free has instead led to the paralyzing stress of believing we’ll never know or remember enough. Now, this eye-opening and accessible guide shows how you can easily create your own personal system for knowledge management, otherwise known as a Second Brain. As a trusted and organized digital repository of your most valued ideas, notes, and creative work synced across all your devices and platforms, a Second Brain gives you the confidence to tackle your most important projects and ambitious goals. Discover the full potential of your ideas and translate what you know into more powerful, more meaningful improvements in your work and life by Building a Second Brain.