A career in marketing or market research makes a worthy challenge for those whose creative genius is matched by their analytical acumen. For those interested in marketing careers, this WetFeet Insider Guide explores the opportunities within and beyond the consumer products industry; what it takes to succeed; typical career paths; and how to navigate the recruiting process like a seasoned professional.

In this book, read about manufacturing sectors that are showing growth and longevity in the United States; innovations driving new kinds of manufacturing and changing the industry; how to decide which area of manufacturing is right for you; 30 profiles of top companies; manufacturing-specific job roles and day-on-the-job profiles; and the lifestyle, hours, workplace culture, compensation, and perks you can expect.