The Virtual World and Marketing
Title | The Virtual World and Marketing PDF eBook |
Author | Enes Emre Başar |
Publisher | Cambridge Scholars Publishing |
Pages | 251 |
Release | 2018-07-27 |
Genre | Business & Economics |
ISBN | 1527515516 |
This collection of essays is dedicated to reviewing, exploring, and reporting state-of-the-art virtual world and marketing issues in the broadest sense. It provides a readable, non-technical publication which offers a comprehensive presentation of marketing issues, trends, data, and likely developments in the virtual world. Readers will learn about analysis of the virtual ego, services, the concept of ethics, and virtual experiential marketing, among other pressing topics.
Virtual Reality Marketing
Title | Virtual Reality Marketing PDF eBook |
Author | Henry Stuart |
Publisher | Kogan Page Publishers |
Pages | 225 |
Release | 2018-10-03 |
Genre | Business & Economics |
ISBN | 0749482877 |
If a picture is worth a thousand words, then virtual reality (VR) is priceless. This book offers everything you need to know about the opportunities of VR for brands to better connect with consumers. VR is booming - by 2025, the industry is expected to become bigger than TV. Virtual Reality Marketing is a comprehensive exploration of all things VR, providing readers with everything they need to know about the current VR landscape, and the unprecedented opportunity it offers brands to create unique emotional connections with consumers. A truly practical guide, Virtual Reality Marketing covers all aspects of the industry, including interactive and passive VR, 360 video, social VR marketing, and the role that influencers and bloggers are set to play in its development. It also looks to the future - exploring how VR is evolving and the changes it will undergo in the future. Packed with fascinating case studies, tips and strategies, and written by a recognized industry expert who has facilitated VR coverage for major international brands including Facebook, Audi, Google and Mercedes F1, this book is the leading resource for any reader looking to incorporate VR in their own marketing campaigns.
Brand Avatar
Title | Brand Avatar PDF eBook |
Author | Alycia de Mesa |
Publisher | Springer |
Pages | 194 |
Release | 2009-02-27 |
Genre | Business & Economics |
ISBN | 0230233716 |
Virtual worlds such as Second Life, have millions of users worldwide. Virtual world "residents" wield huge purchasing power, and use real money in the online economies. Companies as diverse as Adidas, Jean-Paul Gaultier, and MTV have plunged into these unchartered waters to give their brands a virtual presence, using varied strategies.
Marketing New Realities
Title | Marketing New Realities PDF eBook |
Author | Cathy Hackl |
Publisher | |
Pages | 118 |
Release | 2017-11-06 |
Genre | Augmented reality |
ISBN | 9780996510677 |
Virtual Worlds and E-commerce
Title | Virtual Worlds and E-commerce PDF eBook |
Author | Barbara L. Ciaramitaro |
Publisher | IGI Global |
Pages | 0 |
Release | 2011 |
Genre | Business & Economics |
ISBN | 9781616928087 |
"This book presents various opinions, judgments, and ideas on how the use of digitally created worlds is changing the face of e-commerce and extending the use of Internet technologies to create a more immersive experience for customers"--Provided by publisher.
Managerial Challenges and Social Impacts of Virtual and Augmented Reality
Title | Managerial Challenges and Social Impacts of Virtual and Augmented Reality PDF eBook |
Author | Loureiro, Sandra Maria Correia |
Publisher | IGI Global |
Pages | 318 |
Release | 2020-01-03 |
Genre | Business & Economics |
ISBN | 179982876X |
The increase in smartphone usage and new technologies embedded in smart devices have led to innovative developments and applications throughout a variety of industries. However, new techniques such as spatial augmented reality are becoming more affordable for business, allowing consumers to experience and interact with the world as they never have before. AR and VR have vast implications for management and can allow companies to increase their sustainability and reduce their CO2 footprint. Managerial Challenges and Social Impacts of Virtual and Augmented Reality is a pivotal reference source that provides vital research on the applications of VR, AR, and related technologies from the perspectives of managers and marketers in the industry and discusses the social impact of these technologies. While highlighting topics such as consumer analysis, privacy ethics, and relationship marketing, this book is ideally designed for managers, marketers, technology developers, managing directors, business professionals, academicians, students, and researchers seeking current studies on the evolution of interactive technology.
Cases on Immersive Virtual Reality Techniques
Title | Cases on Immersive Virtual Reality Techniques PDF eBook |
Author | Yang, Kenneth C.C. |
Publisher | IGI Global |
Pages | 381 |
Release | 2019-04-12 |
Genre | Computers |
ISBN | 1522559132 |
As virtual reality approaches mainstream consumer use, new research and innovations in the field have impacted how we view and can use this technology across a wide range of industries. Advancements in this technology have led to recent breakthroughs in sound, perception, and visual processing that take virtual reality to new dimensions. As such, research is needed to support the adoption of these new methods and applications. Cases on Immersive Virtual Reality Techniques is an essential reference source that discusses new applications of virtual reality and how they can be integrated with immersive techniques and computer resources. Featuring research on topics such as 3D modeling, cognitive load, and motion cueing, this book is ideally designed for educators, academicians, researchers, and students seeking coverage on the applications of collaborative virtual environments.