Most experts agree that the advent of internet retailing has transformed the marketplace, but until now students of the subject have had to search far and wide for comprehensive up-to-date analyses of the new business landscape. Coverage of the recent dot-com boom and bust obscured the fact that e-retailing is now firmly established in global business, promising growth rates that will continue to rise globally. This much-needed book provides readers with a guide to the implementation and operation of a successful e-retailing business, and has been written for students, entrepreneurs and researchers at all levels. By identifying and explaining the underlying principles of e-retailing and its relationship with conventional retail methods, this research-based book leads readers through this exciting and emerging subject. Throughout, case studies are explored, including: Ipod Nike Amazon e-Bay McDonald's Nokia. With accessibly written features such as key learning points, questions, think points and further reading, e-Retailing is core reading for anyone using, studying or researching the internet or e-retailing.

Since the much-hyped dot.com crash, treading the e-business path can be daunting. In these increasingly uncertain and cynical times, this useful text unpicks the challenges of e-Marketing for many types of business. It uses topical case studies and accompanying web material to provide an up-to-date study of effective marketing strategies. Topics in

E-marketing is rapidly growing in significance and is having a direct impact upon traditional marketing strategy and operations. It requires planning and innovation to make it work, implying organisational commitment and effective management, supported by appropriate technology, process and structure. Fully updated to reflect the latest developments in e-marketing, Marketing the eBusiness, Second Edition unpicks the challenges of e-marketing for many types of business. It uses topical case studies and accompanying web material to provide an up-to-date study of effective marketing strategies. This updated edition features coverage of such emerging topics as: Mobile marketing Social networking and blogging E-segmentation Customer relationship marketing online Providing a new approach to the subject matter, this book analyses the benefits of e-marketing as a tool for improving efficiency and effectiveness rather than promising business revolution. Written in a student-friendly style and fully enhanced with such pedagogical features as topic maps, boxed examples and discussion questions, the book is ideal for use by students.

EVERY DOLLAR IS A VOTE. MAKE YOURS COUNT. Every dollar we spend has the potential to create social and environmental change. In fact, it already has. The world that exists today is in large part a result of our purchasing decisions. Now in its seventh edition, The Better World Shopping Guide continues to be the gold standard for socially and environmentally responsible consumers. Pick-up the seventh edition of this perennial bestseller and find out which companies actually"walk the talk" when it comes to: Environmental sustainability and climate change Human rights Community involvement Animal protection Social justice From cereal to computers, meat alternatives to outdoor gear, and pet care to toys, check the rating before you buy. Drawing on decades of research, this comprehensive resource rates hundreds of brands, products, and services from A to F so you can quickly tell the "good guys" from the "bad guys" – turning your shopping list into a powerful tool for positive change. 6000+ hours of research 2000+ companies evaluated 70+ product categories 50+ reliable sources 5 essential issues 1 report card Small enough to fit in a back pocket or handbag, easy to use, and covering more brands than ever, The Better World Shopping Guide helps you reward companies who are doing good, penalize those involved in destructive activities, and change the world as you shop!

Richard Branson, the international powerhouse entrepreneur, is an opportunist with an uncanny knack of sniffing out great deals where others hesitate or fear to tread. Branson is the ultimate brand builder and never before has a single brand been so successfully deployed across such a diverse range of goods and services. So how does he do it? The Unauthorized Guide to Doing Business the Richard Branson Way draws out the universal lessons from Richard Branson's remarkable success and identifies 10 strategies that can be applied to any business or career: 1. Pick on someone bigger than you 2. Do the hippy, hippy shake 3. Haggle: everything's negotiable 4. Make work fun 5. Do right by your brand 6. Smile for the cameras 7. Don't lead sheep, herd cats 8. Move faster than a speeding bullet 9. Size does matter 10. Never lose the common touch Want to be the best? The secrets of phenomenal success are in your hands. Check out the other Unauthorized Guides in this series: Jamie Oliver; Duncan Bannatyne; Alan Sugar; Bill Gates; and Philip Green.

No one can deny the impact the Internet is having on our day-to-day lives. The Virgin Internet Guides supply the concise, digestible, and reliable information the public wants in order to keep up-to-date with this rapidly changing technology. And as the Internet continues to develop into an absolutely integral part of our work and home lives, Virgin begins introducing in Fall 2000 specialist guides to meet the increasingly specialist needs of web users. These will be complimented by updates of our more core classics: the general guide to the Internet and guides to shopping and travel.Global shopping and Internet auctions have arrived -- big time. But to take advantage of them you need to know who to trust and where to go. The fully updated edition of this best-selling guide tells you exactly what's what in this fast-moving world. And as you'd expect from Virgin, it's written in a no-nonsense, friendly way that cuts through the jargon to give the plain truth.We show you all the tricks you need to find the best bargains -- including those little-known price comparison search engines that scour the web to identify the cheapest deals on whatever you're looking for, and the fascinating sites that carry customer reviews of other shops. We also reveal how to make sure you're in a safe shopping environment and even how to complain if you feel let down.