The Villager is essential reading for brand owners wishing to conquer new markets. When Feyi Olubodun, CEO of one of West Africa's leading creative agencies, witnessed one too many cases of brands failing in the African marketplace he began to ask himself questions: Why did brands, both global and local, so often fail to connect with the African consumer? And, what was it about the African market that brand owners were not seeing? He began to reflect on his own marketing experiences and out of this emerged the framework for The Villager. In Feyi's view, the African consumer begins his life's journey by moving from the village, his rural dwelling, to the city, carrying with him not only his own dreams but also the dreams of his community. He is a highly aspirational consumer, motivated to succeed, and he becomes the economic portal for the rest of his community back home. But although he may be exposed to global influences and technology, his essential identity remains largely intact. This is why Feyi calls the African consumer a Villager. The Village is no longer a physical space; it is a psychological construct that defines him and the filter through which he engages with and consumes brands. In developing his construct, Feyi posits that if you wish to engage successfully in a market you may not understand, you must have the right lenses to view a people. He believes the secret lies in applying these lenses at the confluence of commerce, culture and consumer. Data is not enough to understand the vagaries of a particular market. Drawing on his wide experience and wealth of astute observations, he provides a highly readable and indispensable guide to the mindset of the African consumer today, yet it is true to say that his insights apply, albeit in a more nuanced way, to consumer behaviour across the globe.

Dave dreams of going on an epic adventure. The only trouble is, he's a villager... and villagers aren't supposed to go on adventures But when Dave discovers a mysterious secret under his village, he ends up embarking on a dangerous quest, with some very unlikely friends.Disclaimer: This book is a work of fanfiction; it is not an official Minecraft book. It is not endorsed, authorized, licensed, sponsored, or supported by Mojang AB, Microsoft Corp. or any other entity owning or controlling rights to the Minecraft name, trademarks or copyrights. Minecraft (R)/TM & (c) 2009-2019 Mojang / Notch / Microsoft

Herobrine closes in! Dave and his friends continue their quest to reach the End and slay the Ender Dragon, but the evil Herobrine is tracking them down. Five more exciting and funny adventures in the world of Minecraft that are sure to get any Minecraft fan reading. This bundle contains The Legend of Dave the Villager books 6-10. Note: Pictures in the paperback version are black and white. Disclaimer: This book is a work of fanfiction; it is not an official Minecraft book. It is not endorsed, authorized, licensed, sponsored, or supported by Mojang AB, Microsoft Corp. or any other entity owning or controlling rights to the Minecraft name, trademarks or copyrights. Minecraft ®/TM & © 2009-2021 Mojang / Microsoft

Five Minecraft novels with pictures! Does your child prefer to play video games than read? Then they need to discover the Dave the Villager series! These books are perfect for reluctant readers. Join Dave and his friends as they embark on an epic quest, full of action, adventure and jokes! Quotes from parents: "My 9-year-old really loves these books. He loves playing Minecraft and these books have characters you can relate to, lots of adventure, and a good reading level for my book lover." "An absolutely wonderful book. We both enjoyed this story at bedtime. Can't wait to start the second book tomorrow night!" This bundle contains The Legend of Dave the Villager books 1-5. Get it now! Note: Pictures in the paperback version are black and white.

Thomas Sharp was a key figure in mid-C20 British planning whose renown stems from two periods in his career. First, he came to attention as a polemical writer in the 1930s on planning issues, including as a virulent opponent of garden cities. His prose tempered over time and this phase perhaps culminated in Town Planning, first published in 1940 and reputed to have sold over 250,000 copies. Subsequently the plans he produced for historic towns in the1940s, such as Oxford, were very well known and were influential in developing ideas of townscape. Started as an official manual on village planning, The Anatomy of the Village followed on from the Scott Report, for which Sharp had been one of the Secretaries. When the Ministry decided not to proceed with the publication, Sharp himself published in it 1946. It became one of Sharp's best known works, with lucid prose and generous illustration by photograph and beautiful line-drawings of village plans. The aim of The Anatomy of the Village was to set out the main principles of village planning, especially in relation to physical design. Anatomy became a key text in thinking about villages in the post-war period; a period when there was great concern that settlements should develop in more sensitive ways than inter-war ribbon and suburban development patterns. The problems of poor quality development, unrelated to settlement form, was to continue to stimulate books such as Lionel Brett’s Landscape in Distress and campaigns from the Architectural Review. Reading the text today it still has much to offer: while some of its assumptions about the level of services a village might support clearly belong to another era, its beautiful and simple typological analyses of village form continue to be of relevance.

The heart-warming tale of a wartime childhood. It's 1939 and little Dot May Dun is playing with her brothers in the quiet lanes of their Derbyshire village. The grown-ups' talk of war means very little to Dot but things are starting to change in the village, for good. When a prisoner of war camp is built close to Dot's village, and a Yankee base is stationed nearby, Dot makes friends with the most unlikely of soldiers. But her friendships are threatened when telegrams start to arrive in the village and the real impact of war bears heavily on this close-knit mining community. From little lives spring great tales. Dot's childhood memoir shares the universals of innocence, love, loss and friendships. THE VILLAGE will move and entertain in equal measures.