Substantial progress has been made in the conceptualization of values within psychology. The importance of values is also acknowledged in marketing, and companies use values to describe the core associations of their brand. Yet despite this, the values concept has received limited attention in marketing theory. The Influence of Values on Consumer Behaviour aims to bridge the gap between the conceptual progress of values in psychology, and the current practice in marketing and branding literature. It proposes the ‘Value Compass’, a comprehensive value system that is cross-culturally applicable to consumer behaviour and brand choice. The values concept is used in psychology to identify the motivations underlying behaviour, a concept that marketers have borrowed to define brand values. This has led to conceptual confusion. Whereas in psychology the values system is perceived as an integrated structure, in marketing, values are treated as abstract motivations that give importance to the benefits of consumption. Attention in marketing has shifted away from brand values toward brand personality, a set of human characteristics associated with a brand. Despite its popularity, brand personality has limitations in explaining consumer behaviour, while the potential merits of a brand values concept have remained largely unexplored. The book presents a meaningful alternative to the brand personality concept and promotes the benefits of using the Value Compass for assessing the effects of brand values and personal values on consumer choice. As such, it will be essential reading for academics and postgraduate students in the fields of marketing, consumer psychology, branding, consumer choice behaviour and business studies.

Paolo Gallo offers a unique pathway toward identifying the right career, finding the ideal job and developing a moral compass – the solid value system that will then anchor the reader in their professional lives. With a creative and engaging mix of coaching practice, management theories, case studies and personal story-telling, this book helps readers to identify both their own compass – which relates to integrity, passion and internal value systems – and radar – which helps them to understand organizational complexity and 'read' workplace dynamics and situations. The Compass and the Radar is founded on a series of searching questions that will enable anyone to find their compass and radar to achieve personal success: · How can I find out what my real strengths and talents are? · Do I love what I do? · How can I find a job with a company that truly reflects my values? · What is the price I am willing to pay for a meaningful and rewarding career? · How should I define a successful career? Key chapters offer practical tools, as well as insights on the trade-offs and difficult choices that everyone will need to make at some point in their career – all of which will underline the importance of having the most robust moral compass. In the midst of a volatile and uncertain world, one in which technology, AI and digital resources are transforming working environments, The Compass and the Radar allows readers to pause, reflect, and consider who they are, what they stand for, and how to remain free.

One of the foremost spokesmen for the Third Force movement in psychology, Abraham H. Maslow here articulates one of his prominent theses: the "religious" experience is a rightful subject for scientific investigation and speculation and, conversely, the "scientific community" will see its work enhanced by acknowledging and studying the species-wide need for spiritual expression which, in so many forms, is at the heart of "peak-experiences" reached by healthy, fully functioning people.

American society has become increasingly polarized by single- and special-interest groups: the Greens, who demand environmental purity; admirers of Japan who want a national industrial policy; supply-side economists who want government to all but disappear. This collision of values has turned America into a battleground of either/or tradeoffs: the community vs. the individual, the environment vs. jobs, the rights of each ethnic group vs. the needs of the nation for unity. Whose values should prevail? Those of Libertarians? Communitarians? Egalitarians? Corporatists? The nation's leadership role in the post-communist world will be largely determined by how such conflicts in the political economy are resolved. Increasingly, business executives find themselves drawn into these values wars, forced to make decisions in a hothouse climate in which there are countless and conflicting opinions about what is right and wrong. Business leaders find themselves caught in the values thicket when they attempt to formulate corporate policy on such issues as plant closings, executive compensation, corporate governance, and affirmative action. In The Executive's Compass, James O'Toole guides business leaders through this minefield of modern dilemmas. In the words of ARCO's CEO, Lod Cook, "O'Toole provides business leaders with a practical compass to help them navigate the turbulent waters of social change and political conflict." O'Toole explores the philosophical and historical underpinnings of contemporary business problems, tracing their origins to the ideas of such great thinkers as Aristotle, Adam Smith, J.S. Mill, and Jefferson. By going to the roots of modern issues, he is able to clarify the sources of political disagreement, and to suggest a practical course of action for corporate leaders who find themselves caught in the gridlock of democracy. He provides an innovative values compass--a tool he has honed for over forty years as a moderator of the Aspen Institute Executive Seminar--which has been successfully applied at FORTUNE 500 firms as an introduction to the values-based management for which the Aspen Institute is renowned. The compass helps executives to understand what is wrong (and right) with our democratic system, and what the role of business is in creating The Good Society. For top executives, general managers, or anyone trying to make sense out of our rapidly changing world, The Executive's Compass helps managers deal more effectively with today's thorny issues.

“Life is an expression of our mind.” Kazuo Inamori The international bestseller A Compass to Fulfillment is a spiritual business guide particularly relevant to our present day and age. Kazuo Inamori, founder of Kyocera and KDDI, weaves together his Buddhist faith and personal experience to create a life/business philosophy based on the simplest but most profound of human concepts: do the right thing, always. Inamori credits his and his companies’ extraordinary success to the daily practice of this timeless truth. In A Compass to Fulfillment, the author helps you develop your own personal philosophy for success by: Recognizing your deepest desires and using them to create a better reality Informing all decisions with simple truths and principles Elevating your mind and practicing humility Living your life steered by an attitude of selfless service Controlling the trajectory of your life by accepting the “will of the universe” A Compass to Fulfillment is about strategic thinking, but not in the sense of business and management technicalities. It is about, first, understanding yourself, and then using that knowledge to get to the point you want to be— in your career, in your business, and in your life.

Based on Bill George’s bestselling book True North, this personal guide offers leaders a comprehensive method for identifying their unique “True North.” The book offers methods for personal reflection and includes targeted exercises that help leaders hone in on the purpose of their leadership and developing their authentic leadership skills.