The quick and simple insider’s guide to Snapchat from Official Lens Creator Phil Walton. Phil Walton—perhaps best known as the creator of the famed Snapchat Potato lens—provides the groundwork for using and understanding the Snapchat app. Learn to navigate the Snapchat interface, connect with friends, use filters and lenses, and take an exclusive look at hidden functionalities the average Snapchat user may not know about. The Ultimate Guide to Snapchat provides detailed, easy-to-understand guidance for: Using pre- and post-snap creative tools like timeline, focus, stickers, and others Mastering chat functions for private and group conversations Posting private and public stories Activating your Bitmoji avatar Creating your own filters and more! The Ultimate Guide to Snapchat is an invaluable how-to resource for brand managers, new Snapchat users, and experienced users seeking to use the app with confidence as Snapchat continues to grow, innovate, and connect millions of users all over the world.

This book helps people learn to use and understand the Snapchat app. It guides users through the Snapchat interface, how to connect with friends, using filters (and lenses) and the many other cool features that the app has to offer.

Why are teens so obsessed with Snapchat? And what do they even do on it? This guide will help you better understand the app itself, why it’s appealing, and how to have conversations about it with your teens. Parent Guides are your one-stop shop for biblical guidance on teen culture, trends, and struggles. In 15 pages or fewer, each guide tackles issues your teens are facing right now—things like doubts, the latest apps and video games, mental health, technological pitfalls, and more. Using Scripture as their backbone, these Parent Guides offer compassionate insight to teens’ world, thoughts, and feelings, as well as discussion questions and practical advice for impactful discipleship.

Learn to make your own custom lenses for Snapchat! With the introduction of Lens Studio, anyone can build and publish high quality augmented reality experiences on the Snapchat app. Phil Walton—Official Snapchat Lens Creator and creator of the viral Potato Lens—offers a simple, innovative guide to: Get started with the Lens Studio interface and features Publish your effects and generate more views and exposure Create five different AR experiences with step-by-step instructions Creator's Guide to Snap Inc.'s Lens Studio also provides project files and digital assets to download and follow along as you read. Whether you are a beginner creator, or an experienced user seeking inside information to take your AR skills to the next level, explore the range of possibilities for creating and sharing your own AR experiences with Creator's Guide to Snap Inc.'s Lens Studio.

This book contains information on what, why and how's of Snapchat. Jones starts with a brief introduction about Snapchat, it's history and eventually proceeds to topics such as Snapchat paid Advertising.Developed by three Stanford University students (Evan Spiegel, Bobby Murphy and Reggie Brown) as a part of a class project, Snapchat began under the name Picaboo. When Evan Spiegel (pictured to the left) debuted their idea to the class in April 2011, the other students scoffed at the idea of impermanent photos. Little did they know that this idea would go on to become insanely popular.In 2014, the Snapchat app was the fastest growing social app, boosting a 57-percent growth in the course of the year. While Pinterest, Instagram and Facebook Messenger also had a high rate of growth, none of them could come close to keeping up with the amount of downloads Snapchat was/is getting. While there are many different platforms out there that incorporate images and videos, Snapchat has found a niche in the social media universe. It has become one of the most popular social networks around. And it shows no signs of stopping. Snapchat is a social media app that allows you to take pictures and videos and send them to others without having to worry about whether or not it'll still be there the next day - in particular, worrying about your embarrassing pics and videos. This is because Snapchat was designed to specifically delete or remove the pictures or videos - also called memories - that you post from its database within 24 hours after being posted on its platform. And more than just being about pictures and videos, Snapchat is all about short-term content, also called transient pictures and videos. That is why, by default, all you can see on the app's home screen is just a simple camera view. And with such simplicity, it's very easy and convenient to send your pictures and videos to just about anyone on Snapchat. Here is a preview of what you will learn...Snapchat and it's historyGetting Started on SnapchatHow to take and Send a SnapHow is Snapchat different from WhatsApp and FacebookGaining followers on SnapchatSnapchat Paid AdvertisingConverting FollowersAnd More.....

The ultimate guide to Snapchat for beginners. This picture-filled handbook makes it easy for you to master the basics of the world's fastest-growing social network in less than an hour -- you can be a pro at Snapchat in less time that it would take you to enjoy lunch! Explore Snapchat's three main features -- Snap, Chat, and Stories -- and get a full understanding of the platform via tutorials, a glossary of terms, a wealth of frequently asked questions, as well as links to stay on top of trends as Snapchat continues to add new features on a continual basis. This book was written BY adults FOR adults, so you get a clear, linear path to using Snapchat's key features, as well as tons of additional material for a greater understanding of the platform.

EVERYTHING YOU NEED TO KNOW ABOUT WEB, MOBILE, & SOCIAL MARKETING! Your expert, up-to-the-minute, A-Z reference & how-to guide Choose the right goals, media, & tools Plan, execute, measure, & optimize Avoid costly mistakes! Now, one amazing book brings together ALL the reliable, detailed information you need to make the most of web, online, mobile, and social marketing. It’s ALL here: SEO, pay-per-click, mobile marketing, social media marketing, “PR 2.0,” analytics, email marketing, YouTube videos, Twitter and Facebook, blogs, podcasts, and much more. Discover how to choose the right approaches, combine them into a coherent, optimized strategy, and measure your results. Find realistic answers to your most crucial questions...get “from the trenches” insights that save you money...learn to drive more value faster. THE ONLY COMPLETE WEB MARKETING REFERENCE YOU NEED. CUTTING-EDGE COVERAGE OF THESE TOPICS AND MUCH MORE: Creating effective web/online marketing plans and budgets Integrating online and traditional marketing Designing great sites--including ecommerce sites Getting actionable answers from web analytics Profiting from search engine marketing (SEM) and optimization (SEO) Executing winning pay-per-click and display ad campaigns Developing effective email lists and campaigns Building two-way conversations with customers and prospects Marketing on Facebook, Twitter, and other social media Creating an online PR media room Marketing through YouTube and podcasts Selling through iPhone and Android apps Managing web/online marketing coherently and efficiently Tracking performance--and improving it! Technical accuracy guaranteed by Econsultancy’s Rebecca Lieb