This book provides organisations with the full understanding on why, how and when to exhibit at Trade Shows. There are tens of thousands of Trade Shows every year, offering businesses a unique opportunity to market their products and services successfully. In today's world of electronic commerce and social media, a Trade Show has become a valuable opportunity to meet face to face with your customer. This book was written by experts in the field and it includes sections covering planning, promoting, generating leads, following up, and much more. An appendix with additional useful resources is also included. The latest updates and additional current information is made available through www.tradeshowbible.com

Money is not the criteria for the successful launch of a new product. Everything you need to know to bring your product to the attention of a national marketplace for under $500 is included in this book.

Distributed to some depository libraries in microfiche.

This text provides a foundation for understanding the politics of America's cities and urban regions. Praised for the clarity of its writing, careful research, and distinctive theme - that urban politics in the United States has evolved as a dynamic interaction among governmental power, private actors, and a politics of identity - City Politics remains a classic study of urban politics.