“I have read dozens of books on starting companies, but this is the first that accurately captures why startups fail and provides a tool for entrepreneurs and investors to measure and manage these sources of failure.” Michael Hatfield, Co-Founder, Cerent, Calix, Cienna, and Carium. What makes a startup successful? This book, from award-winning business school professors and a tech serial entrepreneur, tells what makes startups successful. Instead of telling startups what to do, like most startup books, they share what startups should avoid. Along the way, they share small business startup success stories gleaned from the How Built This Podcast and their firsthand experiences. These stories of startup success are contrasted with stories of startup failure from startup graveyards and most notably, the Titanic. Like many of today’s startups, the Titanic hoped to disrupt the transportation industry of its time. It fell short, to a disastrous outcome, from the same sources that prevent startup success today. Get a startup game plan! This startup book uses the Titanic and a sailing metaphor to provide a startup roadmap template. It shows what makes startups successfully navigate through challenges in startup investing, founding, and hiring with a game plan to get through the Human Ocean. It offers a startup guide to customer success in working through the Marketing Ocean. It even highlights what startups need to invest in to get through the Technical and Strategy Oceans. Its Iceberg Index gives entrepreneurs, startups, and small businesses a way to track their progress on the startup roadmap template. It also helps investors assess what startups to invest in. Many entrepreneurs assume that the Titanic was sunk by a single iceberg. The Titanic Effect shows, that like many startups, it’s not a single misstep but a series of mistakes that keep a startup from being successful. This combination of missteps is called the Titanic Effect. Who can benefit from this startup roadmap? Entrepreneurs in the early stages of building a startup. They will learn what makes a startup successful. They will develop a to-do list of decisions to make and actions to take. Small business owners will also identify key next steps to building their startup game plan. Investors can identify what to avoid in startup investments and what startups to invest in. Students will learn how to evaluate the success potential of a startup and will read small business and startup success stories. These three co-authors have witnessed firsthand what leads to startup success. They have made it their mission to help entrepreneurs, startup founders and startup investors succeed. Drs. Todd and M. Kim Saxton bring more than two decades of academic and professional experience in business strategy, entrepreneurship, marketing, and angel investing. Serial tech entrepreneur, Michael Cloran, adds his two decades’ of experiences in launching his own startups as well as building software products for other startups. In addition, the co-authors serve on various boards of entrepreneurial ventures and startup advisory associations. They have shared their expertise from the stage to dozens of audiences, including students, entrepreneurship and professional development associations, academic societies, and global companies like Roche Diagnostics and Pfizer Pharmaceuticals.

Unlike other "how-to" entrepreneurship books, The Titanic Effect uses stories of success and failure to reveal the often-overlooked "icebergs" that sink startups.

Here is the exciting true story about the "unsinkable" Titanic! Dramatic accounts, white-knuckle suspense, and fast-paced action of how the world's biggest, safest ship sank on its maiden voyage. Includes black-and-white photos and full-color underwater photos of the wreck.

IN the early morning hours of April 15, 1912, the icy waters of the North Atlantic reverberated with the desperate screams of more than 1,500 men, women, and children—passengers of the once majestic liner Titanic. Then, as the ship sank to the ocean floor and the passengers slowly died from hypothermia, an even more awful silence settled over the sea. The sights and sounds of that night would haunt each of the vessel’s 705 survivors for the rest of their days. Although we think we know the story of Titanic—the famously luxurious and supposedly unsinkable ship that struck an iceberg on its maiden voyage from Britain to America—very little has been written about what happened to the survivors after the tragedy. How did they cope in the aftermath of this horrific event? How did they come to remember that night, a disaster that has been likened to the destruction of a small town? Drawing on a wealth of previously unpublished letters, memoirs, and diaries as well as interviews with survivors’ family members, award-winning journalist and author Andrew Wilson reveals how some used their experience to propel themselves on to fame, while others were so racked with guilt they spent the rest of their lives under the Titanic’s shadow. Some reputations were destroyed, and some survivors were so psychologically damaged that they took their own lives in the years that followed. Andrew Wilson brings to life the colorful voices of many of those who lived to tell the tale, from famous survivors like Madeleine Astor (who became a bride, a widow, an heiress, and a mother all within a year), Lady Duff Gordon, and White Star Line chairman J. Bruce Ismay, to lesser known second- and third-class passengers such as the Navratil brothers—who were traveling under assumed names because they were being abducted by their father. Today, one hundred years after that fateful voyage, Shadow of the Titanic adds an important new dimension to our understanding of this enduringly fascinating story.

This catalog of an exhibition at The Mariners' Museum in Newport News, Va. sheds light on the lives of the passengers and crew of the Titanic. Photographs show portraits of the people on board, postcards, passenger lists, letters, newspaper articles, clothing, and more.

The sinking of the RMS Titanic on 15 April 1912 is one of the best-remembered, and most-scrutinised, moments of the twentieth century. Yet ever since the disaster, there have been lingering mysteries, questions that seemed utterly impossible to answer. In recent years, a string of allegations have also been made to the effect that the Titanic was suffering from a fire in one of her coal bunkers during the maiden voyage. Televised programmes, media broadcasts, and even a new book would have the public believe that Titanic was all but a blazing inferno before she even struck the iceberg, and that it was the fire that actually doomed the ship. Then there is the question of the time difference between ship's time and time on shore on the night of the disaster - a complex navigational mystery that has a direct bearing on understanding key aspects of how events played out on that fateful night.Now follow an international and world-renowned team of Titanic and maritime historians and researchers as we attempt to solve two of the most important, and most publicized, mysteries of the Titanic disaster.