This book examines intelligence's role in shaping America's perception of the Vietnam war and looks closely at the intelligence leadership and decision process in Vietnam.

On January 30, 1968 approximately 84,000 North Vietnamese Army and National Liberation Front forces launched nearly simultaneous attacks against over 100 cities and military installations in South Vietnam. The well-coordinated urban attacks came during the most sacred of Vietnamese holidays and caught American commanders by surprise. The results of the Tet Offensive were monumental, tens of thousands were killed and many more wounded. But its importance goes far beyond its military outcome to the powerful political, psychological, and economic impact in the United States. In this new work, historian David F. Schmitz analyzes what is arguably the most important event in the history of the Vietnam conflict. Schmitz situates the Tet Offensive in the context of American foreign policy and the state of the war up to 1968 while carefully considering the impact of the media on American public opinion. Through his up-to-date analysis of recently available sources, Schmitz works to dispel myths and clarify the central debates surrounding this pivotal event that brought an end to American escalation of the war and led to LBJ's decision to withdraw from the presidential race.

In the Tet Offensive of 1968, Viet Cong and North Vietnamese forces launched a massive countrywide attack on South Vietnam. Though the Communists failed to achieve their tactical and operational objectives, James Willbanks claims Hanoi won a strategic victory. The offensive proved that America's progress was grossly overstated and caused many Americans and key presidential advisors to question the wisdom of prolonging combat. Willbanks also maintains that the Communists laid siege to a Marine combat base two weeks prior to the Tet Offensive-known as the Battle of Khe Sanh—to distract the United States. It is his belief that these two events are intimately linked, and in his concise and compelling history, he presents an engaging portrait of the conflicts and singles out key problems of interpretation. Willbanks divides his study into six sections, beginning with a historical overview of the events leading up to the offensive, the attack itself, and the consequent battles of Saigon, Hue, and Khe Sahn. He continues with a critical assessment of the main themes and issues surrounding the offensive, and concludes with excerpts from American and Vietnamese documents, maps and chronologies, an annotated list of resources, and a short encyclopedia of key people, places, and events. An experienced military historian and scholar of the Vietnam War, Willbanks has written a unique critical reference and guide that enlarges the debate surrounding this important turning point in America's longest war.

In this account of one of the worst intelligence failures in American history, James J. Wirtz explains why U.S. forces were surprised by the North Vietnamese Tet Offensive in 1968. Wirtz reconstructs the turning point of the Vietnam War in unprecedented detail. Drawing upon Vietcong and recently declassified U.S. sources, he is able to trace the strategy and unfolding of the Tet campaign as well as the U.S. response.

The author of Black Hawk Down vividly recounts a pivotal Vietnam War battle in this New York Times bestseller: “An extraordinary feat of journalism”. —Karl Marlantes, Wall Street Journal In Hue 1968, Mark Bowden presents a detailed, day-by-day reconstruction of the most critical battle of the Tet Offensive. In the early hours of January 31, 1968, the North Vietnamese launched attacks across South Vietnam. The lynchpin of this campaign was the capture of Hue, Vietnam’s intellectual and cultural capital. 10,000 troops descended from hidden camps and surged across the city, taking everything but two small military outposts. American commanders refused to believe the size and scope of the siege, ordering small companies of marines against thousands of entrenched enemy troops. After several futile and deadly days, Lieutenant Colonel Ernie Cheatham would finally come up with a strategy to retake the city block by block, in some of the most intense urban combat since World War II. With unprecedented access to war archives in the United States and Vietnam and interviews with participants from both sides, Bowden narrates each stage of this crucial battle through multiple viewpoints. Played out over 24 days and ultimately costing 10,000 lives, the Battle of Hue was by far the bloodiest of the entire war. When it ended, the American debate was never again about winning, only about how to leave. A Los Angeles Times Book Prize Finalist in History Winner of the 2018 Marine Corps Heritage Foundation Greene Award for a distinguished work of nonfiction

The Psychological War for Vietnam, 1960–1968, for the first time fully explores the most sustained, intensive use of psychological operations (PSYOP) in American history. In PSYOP, US military personnel use a variety of tactics—mostly audio and visual messages—to influence individuals and groups to behave in ways that favor US objectives. Informed by the author’s firsthand experience of such operations elsewhere, this account of the battle for “hearts and minds” in Vietnam offers rare insight into the art and science of propaganda as a military tool in the twentieth century. The Psychological War for Vietnam, 1960–1968, focuses on the creation, capabilities, and performance of the forces that conducted PSYOP in Vietnam, including the Joint US Public Affairs Office and the 4th PSYOP Group. In his comprehensive account, Mervyn Edwin Roberts III covers psychological operations across the entire theater, by all involved US agencies. His book reveals the complex interplay of these activities within the wider context of Vietnam and the Cold War propaganda battle being fought by the United States at the same time. Because PSYOP never occurs in a vacuum, Roberts considers the shifting influence of alternative sources of information—especially from the governments of North and South Vietnam, but also from Australia, Korea, and the Philippines. The Psychological War for Vietnam, 1960–1968, also addresses the development of PSYOP doctrine and training in the period prior to the introduction of ground combat forces in 1965 and, finally, shows how the course of the war itself forced changes to this doctrine. The scope of the book allows for a unique measurement of the effectiveness of psychological operations over time.

Late in 1967, American officials and military officers pushed an optimistic view of the Vietnam War. Military Assistance Command, Vietnam (MACV) said that the war was being won, and that Communist strength in South Vietnam was declining. Then came the Tet Offensive of 1968. In its broadest and simplest outline, the conventional wisdom about the offensive—that it was a military defeat for the Communists but a political victory for them, because it undermined support for the war in the United States—is correct. But much that has been written about the Tet Offensive has been misleading. Edwin Moïse shows that the Communist campaign shocked the American public not because the American media exaggerated its success, but because it was a bigger campaign—larger in scale, much longer in duration, and resulting in more American casualties—than most authors have acknowledged. MACV, led by General William Westmoreland, issued regular estimates of enemy strength in South Vietnam. During 1967, intelligence officers at MACV were increasingly required to issue low estimates to show that the war was being won. Their underestimation of enemy strength was most extreme in January 1968, just before the Tet Offensive. The weak Communist force depicted in MACV estimates would not have been capable of sustaining heavy combat month after month like they did in 1968. Moïse also explores the errors of the Communists, using Vietnamese sources. The first wave of Communist attacks, at the end of January 1968, showed gross failures of coordination. Communist policy throughout 1968 and into 1969 was wildly overoptimistic, setting impossible goals for their forces. While acknowledging the journalists and historians who have correctly reported various parts of the story, Moïse points out widespread misunderstandings in regard to the strength of Communist forces in Vietnam, the disputes among American intelligence agencies over estimates of enemy strength, the actual pattern of combat in 1968, the effects of Tet on American policy, and the American media’s coverage of all these issues.